WGU D174| PA| PRE-ASSESSMENT | EXAM
QUESTIONS AND ANSWERS
Correct
Incorrect
, 1 of 70
Term
A technology company requested that all employees work from
home. One employee upgraded home internet service to
accommodate the family wi-fi usage. The employee discovered that
the internet connection would pause and be delayed. Which
dimension of service quality is this an example of?
Responsiveness
Assurance
Empathy
Reliability
Give this one a try later!
Reliability Development
Threats Tangibility
Don't know?
2 of 70
Term
Which type of marketing analytics provides introductory summary
insights?
Descriptive
Diagnostic
,Prescriptive
Predictive
Give this one a try later!
Cost-plus pricing Descriptive
Price Customer loyalty
Don't know?
3 of 70
Term
What is one of the key areas of expansion of NAFTA included in the
USMCA?
Materials sourcing
Supplier disclosures
Product design
Exchange rates
Give this one a try later!
Marketing plans Supplier disclosures
Product adaption One-price pricing
, Don't know?
4 of 70
Term
An avid jogger is preparing for a marathon and wants to buy a new
pair of running shoes. Which step in the consumer decision process
is this an example of?
Evaluation of alternatives
Information search
Problem recognition
Purchase
Give this one a try later!
Problem recognition Product adaption
Outbound logistics Odd-even pricing
Don't know?
5 of 70
Term
Which promotional mix would be best for a company selling high
priced, technically complex products?
QUESTIONS AND ANSWERS
Correct
Incorrect
, 1 of 70
Term
A technology company requested that all employees work from
home. One employee upgraded home internet service to
accommodate the family wi-fi usage. The employee discovered that
the internet connection would pause and be delayed. Which
dimension of service quality is this an example of?
Responsiveness
Assurance
Empathy
Reliability
Give this one a try later!
Reliability Development
Threats Tangibility
Don't know?
2 of 70
Term
Which type of marketing analytics provides introductory summary
insights?
Descriptive
Diagnostic
,Prescriptive
Predictive
Give this one a try later!
Cost-plus pricing Descriptive
Price Customer loyalty
Don't know?
3 of 70
Term
What is one of the key areas of expansion of NAFTA included in the
USMCA?
Materials sourcing
Supplier disclosures
Product design
Exchange rates
Give this one a try later!
Marketing plans Supplier disclosures
Product adaption One-price pricing
, Don't know?
4 of 70
Term
An avid jogger is preparing for a marathon and wants to buy a new
pair of running shoes. Which step in the consumer decision process
is this an example of?
Evaluation of alternatives
Information search
Problem recognition
Purchase
Give this one a try later!
Problem recognition Product adaption
Outbound logistics Odd-even pricing
Don't know?
5 of 70
Term
Which promotional mix would be best for a company selling high
priced, technically complex products?
