WGU D174 MARKETING MANAGEMENT| PA| PRE-
ASSESSMENT (JNV1)
Correct 69
Incorrect 00
Term
A marketer is using census and demographic data to identify market
trends, segments, and target markets.
, Manufacturers Trade magazines
Don't know?
2 of 69
Term
A razor manufacturer sells an inexpensive razor handle for an entry-
level user, but the razor blades that the handle uses are fairly
expensive and must be changed frequently. Which pricing tactic is
being used by this manufacturer?
Give this one a try later!
Dynamic pricing Captive pricing
Prestige pricing Odd-even pricing
Don't know?
3 of 69
Term
A grocery store's marketing plan states that the company will
purchase billboard advertising space during the first three months of
the year. At which planning level has the statement been written?
Give this one a try later!
, Developmental Tactical
Technical Late Majority
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4 of 69
Term
Which statement reflects an outcome of a positioning strategy?
Give this one a try later!
Consumers perceive the brand as Consumers perceive the
more widely available, compared to brand as higher status,
competitors. compared to competitors.
Consumers perceive the brand as
Consumers perceive the brand as
more innovative, compared to
cheaper, compared to competitors.
competitors.
Don't know?
5 of 69
Term
A local doctor's office is deciding whether to install computer games
in the waiting room to entertain children who are waiting for
, appointments. Which macro-level external factor encourages the
office to install this technology?
Give this one a try later!
Demographic Psychographic
Political Economic
Don't know?
6 of 69
Term
A business sets prices based on the goal of attracting competitors'
current customers. Which pricing objective does this business have?
Give this one a try later!
Increasing sales Increasing profit
Increasing market share Increasing target return
Don't know?
7 of 69
ASSESSMENT (JNV1)
Correct 69
Incorrect 00
Term
A marketer is using census and demographic data to identify market
trends, segments, and target markets.
, Manufacturers Trade magazines
Don't know?
2 of 69
Term
A razor manufacturer sells an inexpensive razor handle for an entry-
level user, but the razor blades that the handle uses are fairly
expensive and must be changed frequently. Which pricing tactic is
being used by this manufacturer?
Give this one a try later!
Dynamic pricing Captive pricing
Prestige pricing Odd-even pricing
Don't know?
3 of 69
Term
A grocery store's marketing plan states that the company will
purchase billboard advertising space during the first three months of
the year. At which planning level has the statement been written?
Give this one a try later!
, Developmental Tactical
Technical Late Majority
Don't know?
4 of 69
Term
Which statement reflects an outcome of a positioning strategy?
Give this one a try later!
Consumers perceive the brand as Consumers perceive the
more widely available, compared to brand as higher status,
competitors. compared to competitors.
Consumers perceive the brand as
Consumers perceive the brand as
more innovative, compared to
cheaper, compared to competitors.
competitors.
Don't know?
5 of 69
Term
A local doctor's office is deciding whether to install computer games
in the waiting room to entertain children who are waiting for
, appointments. Which macro-level external factor encourages the
office to install this technology?
Give this one a try later!
Demographic Psychographic
Political Economic
Don't know?
6 of 69
Term
A business sets prices based on the goal of attracting competitors'
current customers. Which pricing objective does this business have?
Give this one a try later!
Increasing sales Increasing profit
Increasing market share Increasing target return
Don't know?
7 of 69
