(WGU D381) MKTG 6040 E Commerce & Marketing Analytics - Objective Assessment Guide a comprehensive set of questions and answers with complete solutions grade A+.

(WGU D381) MKTG 6040 E Commerce & Marketing Analytics - Objective Assessment
Guide a comprehensive set of questions and answers with complete solutions grade A+.




Import Add diagram Create from notes




1




The number of impressions help a business When it comes to Google marketing
assess whether its campaign is on track based analytics, why is the number of
Image
on the impressions important?
parameters set by it.

TERM DEFINITION

,2

, Run a piece of code or a tag on each website that What should a business do to ensure that
needs to be monitored to make web analytics tools web analytics tools are capable of
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aware of them monitoring and tracking website
TERM performance during a campaign?

DEFINITION




3




It enables the team to merge data about conversions The marketing team of a company wants
from Google Ads with data about audience to increase the efficiency of the
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demographics in Google Analytics. company's latest digital marketing
campaign. So the team decides to link
TERM
the Google Ads account to Google
Analytics. What is the benefit of linking
the two Google platforms in this case?

DEFINITION