DMI AMA PRO CERTIFICATION EXAM
SCRIPT 2026 TESTED QUESTIONS AND
COMPLETE ANSWERS GRADED A+
⩥ 360-Marketing. Answer: A marketing plan that is both online and
offline, across all digital channels, on social media, and anywhere that
your customer spend time
⩥ 404-error. Answer: An error message that you get from a website
when the website URL can't be found
⩥ A/B testing. Answer: Also referred to as split testing, this is the
process in which email and content marketers compare two versions of a
single variable to determine which one performs better. This process is
undertaken in order to optimize content and marketing efforts
⩥ Abandonment-rate. Answer: A website analytics metric that lets you
see the percentage of people who began a defined conversion process
but did not complete it
⩥ Above the fold. Answer: All of the content viewable on a web page
prior to scrolling
, ⩥ Accelerated Mobile Page (AMP). Answer: A framework for building
web pages used to provide an easier, faster, mobile experience
⩥ Account. Answer: An account in a CRM tool is a company that you do
business with
⩥ Action plan. Answer: A coherent project structure outlining the steps
that need to be taken as a result of your strategic planning with key
objectives aligned to the core strategy, delivering against a specific
timeframe
⩥ Actions. Answer: Activities taken by a digital marketer or audience
member in relation to a digital marketing campaign or ad
⩥ Active client. Answer: An element within the client lifecycle that
signifies a client is actively using your product or service
⩥ Active media. Answer: Any form of media where the consumer can
physically engage with the content, such as Facebook, Twitter, and
Google
⩥ Activity rate by channel. Answer: a SAM metric for measuring how
many sales activities are made in different channels. Explains the key
channel used for SAM by a. rep.
SCRIPT 2026 TESTED QUESTIONS AND
COMPLETE ANSWERS GRADED A+
⩥ 360-Marketing. Answer: A marketing plan that is both online and
offline, across all digital channels, on social media, and anywhere that
your customer spend time
⩥ 404-error. Answer: An error message that you get from a website
when the website URL can't be found
⩥ A/B testing. Answer: Also referred to as split testing, this is the
process in which email and content marketers compare two versions of a
single variable to determine which one performs better. This process is
undertaken in order to optimize content and marketing efforts
⩥ Abandonment-rate. Answer: A website analytics metric that lets you
see the percentage of people who began a defined conversion process
but did not complete it
⩥ Above the fold. Answer: All of the content viewable on a web page
prior to scrolling
, ⩥ Accelerated Mobile Page (AMP). Answer: A framework for building
web pages used to provide an easier, faster, mobile experience
⩥ Account. Answer: An account in a CRM tool is a company that you do
business with
⩥ Action plan. Answer: A coherent project structure outlining the steps
that need to be taken as a result of your strategic planning with key
objectives aligned to the core strategy, delivering against a specific
timeframe
⩥ Actions. Answer: Activities taken by a digital marketer or audience
member in relation to a digital marketing campaign or ad
⩥ Active client. Answer: An element within the client lifecycle that
signifies a client is actively using your product or service
⩥ Active media. Answer: Any form of media where the consumer can
physically engage with the content, such as Facebook, Twitter, and
⩥ Activity rate by channel. Answer: a SAM metric for measuring how
many sales activities are made in different channels. Explains the key
channel used for SAM by a. rep.
