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Summary Digitalization (1st bachelor communication KUL) '24-25 INCL. Glossary!

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Summary of the Digitalization lessons from the academic year. Full notes of the lessons + powerpoints + supplemented with the accompanying literature. At the end of the summary, there is also a glossary with the most important concepts of all the lessons. (ENGLISH SUBJECT)

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Inhoudsopgave
Lesson 1........................................................................................................ 4
3 waves of digitalization................................................................................................. 4
1st wave: personal computer.......................................................................................4
2nd wave: internet & social media................................................................................4
3rd wave: artificial intelligence.....................................................................................4
Literature 1:.................................................................................................................... 7
Human & machines in context....................................................................................7
AI agents as social actors............................................................................................8
AI as social construction.............................................................................................. 8
AI, datafication and research methods........................................................................8
Building blocks in the social science approach............................................................8
Literature 2..................................................................................................................... 9
3 reasons to study social robots..................................................................................9

Lesson 2 – Dealing with online risks..............................................................10
Online Safety................................................................................................................ 10
Phases in online safety policy making.......................................................................11
Digital literacy.............................................................................................................. 12
Digital skills............................................................................................................... 12
More about digital literacy......................................................................................... 13
Digital literacy and online resilience.............................................................................14
Evaluate interventions (1):........................................................................................16
Evaluate interventions (2):........................................................................................16
Challenges in evaluating interventions......................................................................16
What makes an intervention work?...........................................................................17
Ban in Australia, good for protecting young children?..................................................17
Challenges.................................................................................................................... 18

Lesson 3 – Our social media diet...................................................................19
Research info................................................................................................................ 19
Introduction.................................................................................................................. 19
Policy advice Belgian’s Superior Health Council............................................................19
Food advertising volume............................................................................................... 20
Kidsvertising................................................................................................................. 21
First wave of children’s media/ marketing research:..................................................21
Second wave of research into children’s marketing:.................................................21
The physical food environment.....................................................................................22
Social media and nutrition............................................................................................22
Food marketing rules in other countries.......................................................................23
Food marketing in Belgium...........................................................................................23

1

,Lesson 4: From press release to TikTok news: The circulation of digital news
across platforms..........................................................................................24
Digital news.................................................................................................................. 24
Gatekeeping................................................................................................................. 24
Social media journalist: select the news.......................................................................25
Social media journalist: adapt the news.......................................................................26
Types of remediation:................................................................................................ 26
Changing titles: (LITERATURE)...................................................................................26
Conclusion.................................................................................................................... 28

Lesson 5 – Advertising literacy among children and adolescents.....................28
Advertising literacy....................................................................................................... 28
Children as a target group, why?...............................................................................28
Advertising literacy (AL)............................................................................................ 29
Development of advertising literacy..........................................................................30
Traditional & nontraditional formats..........................................................................31
Improving advertising literacy...................................................................................32
Advertising literacy among adolescents.......................................................................33
Literature review....................................................................................................... 33
Methods.................................................................................................................... 34
Results....................................................................................................................... 34
Discussion................................................................................................................. 35
Lesson 6: Photography in Crisis: Post-digital technological developments in the field of
visual culture................................................................................................................ 36

Lesson 7 – Social media literacy: Insights and implications for adolescents’
mental health.............................................................................................. 40
Intro.............................................................................................................................. 40
Social media and adolescents’ well-being.....................................................................40
The SMILE-Model social media literacy model.................................................................................42
Empirical validation of the SMILE-model: the positivity bias on social media............42
Empowerment.............................................................................................................. 42
Development................................................................................................................ 43
Vibe Check: Format................................................................................................... 43
Vibe Check: reach & impact......................................................................................44
Impact evaluation of the Vibe Check.........................................................................44
Preliminary conclusion............................................................................................... 45
Audience heterogeneity................................................................................................ 45
Identifying Trajectories (RQ1)....................................................................................46
Predictors of trajectories (RQ2).................................................................................46
Who is more likely to flourish digitally?.....................................................................47
Implications............................................................................................................... 47

Lesson 8 – From Audience to Partner: Design Lessons in Co-Creation and
Participation Sandy Claes.....................................................................................48
2

, Design.......................................................................................................................... 48
Wicked problems....................................................................................................... 49
Design thinking............................................................................................................. 50
Co-creation................................................................................................................... 51
Changing Roles in the Design Process.......................................................................51
Example from practice: VRT innovation........................................................................51
Co-creation methods..................................................................................................... 52
Conclusion – Co-creation:.............................................................................................. 53
Implications for Design Education.............................................................................53

Lesson 9: Digital Games & Gambling Maarten Denoo ...............................................55
Introduction.................................................................................................................. 55
Games research............................................................................................................ 55
Games research (article 1)............................................................................................... 55
The convergence of games and gambling (article 2).......................................................57
Games & gambling....................................................................................................... 59
Researchmodel: 3 factors............................................................................................. 59
Game content............................................................................................................ 60
Player behaviors........................................................................................................ 60
Production context.................................................................................................... 60
Key takeaways – conclusion.......................................................................................... 60

Glossary...................................................................................................... 61




3

, Lesson 1
3 waves of digitalization
1. Personal computer
2. Internet and social media
3. Artificial intelligence

Digitalization = spread of digital media and the effects on individuals
and society

1st wave: personal computer
in past they thought they only needed +/- 10 IBM computers  only for
government use

democratic promise of PC:

 1950s: the ‘hacker ethic’
 1960’s – 1970’s: hippies/ hackers in Silicon Valley
 Goal: bringing computer power to the people
 1975: first Personal Computer (Apple)
 1975 – 1985: the development, mass-production and
commercialization of PC

2nd wave: internet & social media
democratic promise of internet:

 Web 1.0: 1990’s – interconnected PCs, only visit website
 no interaction
 Web 2.0: 2000’s – social media platforms and User Generated
Content (USG)
 more interaction

 Time magazine made “you” the person of the year because of the
rise of social media (2008)

 Facebook (2004): Blueprint social infrastructure internet
“Making the world more open and connected” – Mark Zuckerberg
 from democratization to surveillance capitalism?

3rd wave: artificial intelligence
 John McCarthy  mathematician/ scientist + Marvin Minsky

4

Table of contents

  1. 01 Lesson 1 4
    1. 3 waves of digitalization 4
    2. Literature 1: 7
    3. Literature 2 9
  2. 02 Lesson 2 – Dealing with online risks 10
    1. Online Safety 10
    2. Digital literacy 12
    3. Digital literacy and online resilience 14
    4. Ban in Australia, good for protecting young children? 17
    5. Challenges 18
  3. 03 Lesson 3 – Our social media diet 19
    1. Research info 19
    2. Introduction 19
    3. Policy advice Belgian’s Superior Health Council 19
    4. Food advertising volume 20
    5. Kidsvertising 21
    6. The physical food environment 22
    7. Social media and nutrition 22
    8. Food marketing rules in other countries 23
    9. Food marketing in Belgium 23
  4. 04 Lesson 4: From press release to TikTok news: The circulation of digital news across platforms 24
    1. Digital news 24
    2. Gatekeeping 24
    3. Social media journalist: select the news 25
    4. Social media journalist: adapt the news 26
    5. Conclusion 28
  5. 05 Lesson 5 – Advertising literacy among children and adolescents 28
    1. Advertising literacy 28
    2. Advertising literacy among adolescents 33
    3. Lesson 6: Photography in Crisis: Post-digital technological developments in the field of visual culture 36
  6. 06 Lesson 7 – Social media literacy: Insights and implications for adolescents’ mental health 40
    1. Intro 40
    2. Social media and adolescents’ well-being 40
    3. The SMILE-Model social media literacy model 42
    4. Empowerment 42
    5. Development 43
    6. Audience heterogeneity 45
  7. 07 Lesson 8 – From Audience to Partner: Design Lessons in Co-Creation and Participation Sandy Claes 48
    1. Design 48
    2. Design thinking 50
    3. Co-creation 51
    4. Example from practice: VRT innovation 51
    5. Co-creation methods 52
    6. Conclusion – Co-creation: 53
  8. 08 Lesson 9: Digital Games & Gambling Maarten Denoo 55
    1. Introduction 55
    2. Games research 55
    3. Games & gambling 59
    4. Researchmodel: 3 factors 59
    5. Key takeaways – conclusion 60
  9. 09 Glossary 61

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