(NEWEST 2026) CCI 150 EXAM 2 QUESTIONS AND CORRECT ANSWERS
In general, are targeted and specialist magazines more or less successful? What
is the phrase for this, and why? ANSWER : Matching advertisers with their
target demographic through specialty periodicals can be quite demanding.
What effects have postal laws had on the sector? Name two particular examples
of this. ANSWER : Congress made mailing periodicals inexpensive in 1840
after deciding that Americans needed better means to learn and obtain news.
Since mailing large magazines became costly due to changes in postal laws in
the 1960s, magazine publishers reduced their size.
Which are the main categories of magazines? Recognize instances of each.
ANSWER : Consistent release -many subjects
-perfect or staple binding
-soft cover
Identify the top four magazines in circulation. 1. AARP Magazine
2. The Bulletin of AARP
3. The Connection with Cotsco
4. Improved Houses and Yards
How do Sunday supplements rank in circulation, and what are they? ANSWER
: Sunday special editions of magazines
What impact has demassification had on the magazine industry? Which two
things led to the tendency of demassification? One was a government act that
we covered in class, and the other was a technology invention. ANSWER :
postal rules -TV
For many years, the huge, photo-rich general-interest publications were
immensely popular. When was that altered? Which technological advancement
contributed to the shift? What makes specialized magazines appealing to
advertisers? His was discussed in class, and it is also mentioned in the book.
ANSWER : Advertisers are matched with a target demographic by specialty
magazines.
, What would you call a magazine if you were employed in the magazine
industry? ANSWER : The book
Scoop magazine, ANSWER , and UTK are readers' periodicals that honor
current and former students.
Recognize and understand the components of a newspaper. The beginning of
two or three tales is typically displayed above the fold to entice customers to
purchase them. -the flag (the front page's logo, such as the news sentinels logo)
-the ear and further promotional areas (the upper right corner of the newspaper's
front page, typically a promotion for an article within the paper) -the mast (a
box containing publication information inside the paper)
Recognize examples of each of the three types of opinion and distinguish
between news and opinion. Whom do these three categories belong to? -
ANSWER -news: something that recently occurred or will occur shortly -
opinion: (letters to the editor, columns, editorials)
The thoughts of readers are expressed in letters to the editor (a reputable
newspaper will carry letters that criticize the publication).
-editorial: the newspaper's official viewpoint (editorials lack "by:" lines)
-columns: the author's viewpoint (not an officially reported news piece)
Recognize the significance of ad sales and their connection to the news hole. A
news hole: what is it? ANSWER : the area left behind after the advertisement is
placed for the news
The Associated Press was America's first wire service, gathering news and
working together.
A flag: what is it? A mast: what is it? ANSWER - the flag (the top page's logo,
such as the News Sentinels logo) -the mast (a box containing publication
information inside the paper)
Are morning or afternoon newspapers more common these days? Why? Good
morning.
What caused the death of so many afternoon newspapers? ANSWER :
television or radio?
Why do marketers care, and who is most likely to read newspapers? Understand
the broad patterns and reader demographics that we observed in class.
ANSWER : Warm medium -more money, more education, a higher likelihood
of home ownership, more responsibility employment, and greater authority
In general, are targeted and specialist magazines more or less successful? What
is the phrase for this, and why? ANSWER : Matching advertisers with their
target demographic through specialty periodicals can be quite demanding.
What effects have postal laws had on the sector? Name two particular examples
of this. ANSWER : Congress made mailing periodicals inexpensive in 1840
after deciding that Americans needed better means to learn and obtain news.
Since mailing large magazines became costly due to changes in postal laws in
the 1960s, magazine publishers reduced their size.
Which are the main categories of magazines? Recognize instances of each.
ANSWER : Consistent release -many subjects
-perfect or staple binding
-soft cover
Identify the top four magazines in circulation. 1. AARP Magazine
2. The Bulletin of AARP
3. The Connection with Cotsco
4. Improved Houses and Yards
How do Sunday supplements rank in circulation, and what are they? ANSWER
: Sunday special editions of magazines
What impact has demassification had on the magazine industry? Which two
things led to the tendency of demassification? One was a government act that
we covered in class, and the other was a technology invention. ANSWER :
postal rules -TV
For many years, the huge, photo-rich general-interest publications were
immensely popular. When was that altered? Which technological advancement
contributed to the shift? What makes specialized magazines appealing to
advertisers? His was discussed in class, and it is also mentioned in the book.
ANSWER : Advertisers are matched with a target demographic by specialty
magazines.
, What would you call a magazine if you were employed in the magazine
industry? ANSWER : The book
Scoop magazine, ANSWER , and UTK are readers' periodicals that honor
current and former students.
Recognize and understand the components of a newspaper. The beginning of
two or three tales is typically displayed above the fold to entice customers to
purchase them. -the flag (the front page's logo, such as the news sentinels logo)
-the ear and further promotional areas (the upper right corner of the newspaper's
front page, typically a promotion for an article within the paper) -the mast (a
box containing publication information inside the paper)
Recognize examples of each of the three types of opinion and distinguish
between news and opinion. Whom do these three categories belong to? -
ANSWER -news: something that recently occurred or will occur shortly -
opinion: (letters to the editor, columns, editorials)
The thoughts of readers are expressed in letters to the editor (a reputable
newspaper will carry letters that criticize the publication).
-editorial: the newspaper's official viewpoint (editorials lack "by:" lines)
-columns: the author's viewpoint (not an officially reported news piece)
Recognize the significance of ad sales and their connection to the news hole. A
news hole: what is it? ANSWER : the area left behind after the advertisement is
placed for the news
The Associated Press was America's first wire service, gathering news and
working together.
A flag: what is it? A mast: what is it? ANSWER - the flag (the top page's logo,
such as the News Sentinels logo) -the mast (a box containing publication
information inside the paper)
Are morning or afternoon newspapers more common these days? Why? Good
morning.
What caused the death of so many afternoon newspapers? ANSWER :
television or radio?
Why do marketers care, and who is most likely to read newspapers? Understand
the broad patterns and reader demographics that we observed in class.
ANSWER : Warm medium -more money, more education, a higher likelihood
of home ownership, more responsibility employment, and greater authority
