CCI 150 EXAM 1 COMPLETE QUESTIONS AND 100% VERIFIED ANSWERS
Generally speaking, be aware of who or what controls the majority of the
media. ANSWER : Mostly companies. primarily corporate chains, regardless
of size
Recognize the main ways that media, including books and lectures, generate
revenue. ANSWER 1. Promotion 2. Third Subscription. Donations from the
Audience 4. Individual assistance
Take note of this: the media are everywhere. - ANSWER The media has given
us our knowledge. How would things be if there were no media? We are aware
of what we know because we see and hear it. In essence, pervasive media is any
experience that makes use of sensors and/or mobile/wireless networks to deliver
information (movies, music, pictures, games, etc.) that is tailored to your current
circumstances, which may include your location, your mood, or the people you
are with.
Which three main categories of mass media are there? possess the ability to
classify examples. Printing, electrical, and chemical ANSWER s
Printing: newspapers, periodicals, and books
Electronic: internet, TV, and radio
Chemical: motion pictures
Recognize and comprehend instances of the mass media models that were
covered in class, particularly those that are elitist or populist. ANSWER : Like
reality TV, populism is popular.
Elitist improves your health and intelligence, much like National Geographic
Explain the economic necessity. ANSWER : In order to remain in business,
you must generate revenue.
Why does demassification occur and what does it entail? ANSWER The
antithesis of mass media is demassification. to provide additional options and a
more curated audience.
Recognize the distinction between targeted and mass media. Targeted media is
, something for everyone, and you connect an advertiser with an audience.
ANSWER Mass media is when a large audience consumes the same media at
the same time.
What are some of the main factors influencing the media industries? ANSWER
: Money, power, and technology are the reasons behind the change in media.
What is convergence, and why is it a crucial subject at the moment? ANSWER
Convergence is the merging or blending of many media forms. It is significant
since large corporations are involved.
Recall the examples from the audio and video presentations we watched in
class, particularly the ones that deal with corporate ownership and convergence.
The New York Times' convergence of audio and still-video slide shows with
feature stories, corporate ownership, and the McDonald's influence
Recognize BIG impacts theories, such as the bullet or hypodermic needle theory
(which can be used interchangeably). Who is impacted? What impact did war
propaganda have on this way of thinking? What is wrong with these theories? -
ANSWER Early scholars believed that the media had a significant impact. The
influence of the third person. The "other guy" has greater influence than we do.
Typically, this is not accurate or true.
According to the linear communication theory known as the Hypodermic
Needle Theory, media messages are injected straight into the minds of passive
viewers. It implies that we are all alike and react similarly to messages in the
media. created following World War 1.
"Everyone is different" is no longer a sound theory.
Although it doesn't work, the media has an impact on people.
Ex. Video games and teen violence
The 'hypodermic needle' effects hypothesis is the primary theory that is
considered out of date since it treats the audience as a mass that reacts to a text
in the same way. It is crucial to keep in mind that any theory is only helpful
when it is comprehended and applied correctly to a media content.
What incident in 1938 made people even more concerned about the "big
effects" of the media? Responding to the Great Depression
Recognize the importance of opinion leaders and the SMALL
effects/MINIMAL effects theory (two-step procedure). Understand both of the
two-step process's steps, and the multi-step flow is actually significantly more
effective. ANSWER Not everyone is that vulnerable. The accuracy of more
recent models is higher.
Two-step procedure:
Generally speaking, be aware of who or what controls the majority of the
media. ANSWER : Mostly companies. primarily corporate chains, regardless
of size
Recognize the main ways that media, including books and lectures, generate
revenue. ANSWER 1. Promotion 2. Third Subscription. Donations from the
Audience 4. Individual assistance
Take note of this: the media are everywhere. - ANSWER The media has given
us our knowledge. How would things be if there were no media? We are aware
of what we know because we see and hear it. In essence, pervasive media is any
experience that makes use of sensors and/or mobile/wireless networks to deliver
information (movies, music, pictures, games, etc.) that is tailored to your current
circumstances, which may include your location, your mood, or the people you
are with.
Which three main categories of mass media are there? possess the ability to
classify examples. Printing, electrical, and chemical ANSWER s
Printing: newspapers, periodicals, and books
Electronic: internet, TV, and radio
Chemical: motion pictures
Recognize and comprehend instances of the mass media models that were
covered in class, particularly those that are elitist or populist. ANSWER : Like
reality TV, populism is popular.
Elitist improves your health and intelligence, much like National Geographic
Explain the economic necessity. ANSWER : In order to remain in business,
you must generate revenue.
Why does demassification occur and what does it entail? ANSWER The
antithesis of mass media is demassification. to provide additional options and a
more curated audience.
Recognize the distinction between targeted and mass media. Targeted media is
, something for everyone, and you connect an advertiser with an audience.
ANSWER Mass media is when a large audience consumes the same media at
the same time.
What are some of the main factors influencing the media industries? ANSWER
: Money, power, and technology are the reasons behind the change in media.
What is convergence, and why is it a crucial subject at the moment? ANSWER
Convergence is the merging or blending of many media forms. It is significant
since large corporations are involved.
Recall the examples from the audio and video presentations we watched in
class, particularly the ones that deal with corporate ownership and convergence.
The New York Times' convergence of audio and still-video slide shows with
feature stories, corporate ownership, and the McDonald's influence
Recognize BIG impacts theories, such as the bullet or hypodermic needle theory
(which can be used interchangeably). Who is impacted? What impact did war
propaganda have on this way of thinking? What is wrong with these theories? -
ANSWER Early scholars believed that the media had a significant impact. The
influence of the third person. The "other guy" has greater influence than we do.
Typically, this is not accurate or true.
According to the linear communication theory known as the Hypodermic
Needle Theory, media messages are injected straight into the minds of passive
viewers. It implies that we are all alike and react similarly to messages in the
media. created following World War 1.
"Everyone is different" is no longer a sound theory.
Although it doesn't work, the media has an impact on people.
Ex. Video games and teen violence
The 'hypodermic needle' effects hypothesis is the primary theory that is
considered out of date since it treats the audience as a mass that reacts to a text
in the same way. It is crucial to keep in mind that any theory is only helpful
when it is comprehended and applied correctly to a media content.
What incident in 1938 made people even more concerned about the "big
effects" of the media? Responding to the Great Depression
Recognize the importance of opinion leaders and the SMALL
effects/MINIMAL effects theory (two-step procedure). Understand both of the
two-step process's steps, and the multi-step flow is actually significantly more
effective. ANSWER Not everyone is that vulnerable. The accuracy of more
recent models is higher.
Two-step procedure:
