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Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy?
Iterate
Content Marketing
Improves brand personality and likeability
SEO
Increase the visibility and searchability of online assets
Social media
Creates invisibility and searchability of online assets
PPC
drives an interested audience to a site
,What are the elements of smart objective
Specific
Measurable
Achievable
Relevant
Time-Bound
What benefits can project management offer a project
1) The project has a central, accountable point of contact
2) Resources can be planned ahead of time
What are some common tasks that a project manager carries out?
1) Ensures the team members have the resources they need
2) Guides the project from start to finish
What skill set abilities does an effective project manager need to possess?
1) Ability to allocate resources
2) Ability to plan and manage timelines
,1) identify the project or campaign
2) Write a project brief
3) Develop goals and objectives
4) Get input form the team
5) Map out timelines and tasks
6) Start the project
7) FINISH THE PROJECT
Audience research data and insights
Behavioral- Retail experience, product use and
adoption Psychographics- Lifestyle, ideas and
beliefs
Demographics- Social, geographical and financial
Audience research
Behavior analytics
Marketing research company
survey tool
social media platform
Social Listening
Tweet Deck
Hootsuite
Influencers
Hashtags
Identifies audience interests
, Market research
Provides third-party analysis of specific topics
Surveys
Collect specific or statistical data on products and services
Behavior analytics
Gathers data around online user activity
What tool or source of information is best suited to provide competitive
insight on community
Social Media
What type of industry trend tools can provide you with access to trending
topics online?
eMarketer reports
TweetDeck
To Delegate
the process of distributing and entrusting work to another person