PRACTICE EXAM QUESTIONS
WITH CORRECT DETAILED
ANSWERS | ALREADY GRADED
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1. Fundamental knowledge object (FKO) - answer the lowest structurally definable
unit of content pertinent to a discipline. An FKO for proposal managers might be the
question and answer (q & a) pair.
2. Gadfly review - answer a macro-level review of the entire proposal to ensure it
sells your solution, is comprehensive, and tells a consistent story.
3. Ghosting the competition - answer a sophisticated trade off analysis used to
highlight a competitor weakness or downplay a competitor's strength. The goal is to
the provide the customer with information that supports the view that your solution is
superior and to cast doubt on the viability of competitors' approaches.
4. Graphics - answer visual elements of a proposal that helps explain a concept when
a text-only description is insufficient or would be difficult to understand.
5. Graphics label - answer titles above proposal graphics that are sequentially
numbered throughout a proposal section. They allow an evaluator to quickly locate a
graphic within a proposal, especially when a proposal contains a list of
figures/graphics similar to a table of contents.
6. Graphics template - answer a visual guide that defines all aesthetic choices for
graphics.
,7. Highlighting techniques - answer different font styles, spacing, alignment,
placement of graphics, and groupings meant to create impact, draw attention, and
enhance readability. Common techniques include bolding or italicizing text, using
color, increasing font size, or varying font choice.
8. Informative heading - answer headings that enable evaluators to immediately
determine both the contents of a section and the benefit to their organization. They
signal new topics to evaluators.
9. Innovation - answer the optimum balance achieved by using the latest
technologies, cost structures, styling, features, and services and then successfully
matching what is "new" to customer or end-user needs at the optimum price.
10. Intangible value - answer your customer's perception of what the product or
service you are proposing is worth to them. Intangible value can be measured only
qualitatively.
11. Invitation to tender - answer a customer document that invites a bid. In many
industries, these are complex requirements documents that cover all technical and
commercial aspects of the bid.
12. Jargon - answer specialized language used among members of a group or
profession who have common knowledge. The use of jargon can be a barrier to
communication with those not familiar with the language of that field.
13. Joint venture - answer a business agreement in which two or more parties agree to
pursue a bid opportunity according to outlined terms and conditions.
14. Kick off meeting - answer a meeting that initiates the proposal effort for all
contributors, answers questions about the opportunity, assigns writing tasks,
coordinates upcoming activities, and creates a cohesive team.
15. Knowledge audit - answer a systematic identification and analysis of an
organization's knowledge needs, resources, flows, gaps, uses, and users.
,16. Knowledge base - answer an organized structure of information that facilitates the
storage of ready-to-apply intelligence in a database.
17. Knowledge cafe - answer an informal brainstorming technique in which a
moderator prompts a group to generate ideas and captures those ideas for further
analysis.
18. Knowledge management - answer the discipline of enabling individuals, teams,
and entire organizations to collectively and systematically create, share, and apply
business development-related knowledge to better achieve their objectives.
19. Knowledge management heuristic - answer an exploratory problem solving
technique. As you interview knowledge workers for sources and uses of knowledge,
each answer prompts additional, probing questions. A knowledge management
heuristic guides interviewers along this path.
20. Knowledge map - answer a visual representation of the knowledge of an
organization or the knowledge underlying a business process. It identifies business-
critical knowledge assets and the processes, gaps, sources, flows, barriers,
dependencies, and knowledge at risk if key employees leave.
21. Knowledge repository - answer a place where knowledge is gathered and stored
and can be accessed.
22. Knowledge sharing - answer an activity through which knowledge is exchanged
among people, friends, families, communities, organizations.
23. Knowledge strategy - answer an organization's plan for implementing knowledge
management.
24. Lessons learned - answer concise descriptions of knowledge derived from
experiences that can be communicated through mechanisms, such as storytelling and
debriefing, or summarized in databases.
, 25. Lessons learned review - answer an assessment of the proposal
development/management process and results and is conducted after completion of a
proposal. The purpose is to identify areas for improvement on subsequent projects.
26. Management plan - answer a bidder's approach for the conduct and management
of the project or program required to satisfy the requirements of the RFP.This portion
shows that you can deliver what you are proposing by explaining how you will
manage the work.
27. Management section - answer the section of the proposal that includes the
management approach with an explanation of how management processes,
procedures, standards, and tools will be used to meet project objectives.
28. Market assessment - answer an assessment of the plan to achieve specific business
market objectives within an industry or market segment.
29. Market entry decision - answer the decision that confirms that the identified
market segment is aligned with the goals in your strategic plan.
30. Market identification - answer the ongoing activity that defines and qualifies target
markets for pursuing business.
31. Market strategy - answer a plan to achieve specific business market objectives
within an industry or market segment.
32. Memorandum of understanding (mou) - answer an agreement setting forth the
terms and conditions under which participants agree to cooperate in the performance
of a specific customer engagement or program.
33. Milestone schedule - answer a plan that outlines major milestones during the bid
opportunity and proposal development processes.
34. Mock-up - answer a technique that allows a writer to visualize how text and
graphics will appear on a page or content plan.