Complete Study Guide
Test Bank
& Practice
for Test
Human
Questions
Bank
Resource
for for
Human
- Test
Management,
Resource
Bank for Management,
Human
6th Canadian
Resource
6th
Edition
Canadian
Management,
by Sandra
Edition
6th
Steen
by
Canadian
Sandra
9781260881226
Edition
Steen 9781260881226
byAll
Sandra
Chapters
Steen1-11
All9781260881226
Chapters 1-11.pdf
All Chapters
Test Bank for Human Resource
Management, 6th Canadian Edition by
Sandra Steen – Comprehensive HRM
Review of Recruitment, Selection,
Employment Law, Performance
Management, Compensation, Labour
Relations & Exam-Style Questions With
Solutions
1
CORRECT ANSWERS ARE LOCATED IN THE 2ND HALF OF THIS DOC.
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A marketing plan is broken down into various components and specifies the marketing
activities for a specific period of time.
⊚ true
⊚ false
2) If customers want product A more than product B, the demand for product A will be
more
than product B.
⊚ true
⊚ false
3) Marketers find it practical to sell their products and services to everyone.
⊚ true
⊚ false
4) The process of identifying customer segments that a company wants to target with its
products and services requires market research.
⊚ true
⊚ false
___________ ______ ______ TEST BANK -----------------
HUMAN RES OU RCE MANAGE MENT, 6T H CANADIAN EDI TION BY SAND RA STEEN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
comprehensive Test
chapter-by-chapter
Bank for Humanstudy
Resource
guide, Management,
practice questions,
6th Canadian
and detailed
Edition
answers
by Sandra
for Test
Steen
Bank
9781260881226
for Human Resource
All Chapters
Management,
1-11.pdf 6th Canadian
1 of 210
Edition by
,Complete Study Guide
Test Bank
& Practice
for Test
Human
Questions
Bank
Resource
for for
Human
- Test
Management,
Resource
Bank for Management,
Human
6th Canadian
Resource
6th
Edition
Canadian
Management,
by Sandra
Edition
6th
Steen
by
Canadian
Sandra
9781260881226
Edition
Steen 9781260881226
byAll
Sandra
Chapters
Steen1-11
All9781260881226
Chapters 1-11.pdf
All Chapters
5) Marketing is about an exchange—the trade of things of value between the buyer and the
seller so that each is better off as a result.
⊚ true
⊚ false
6) Marketing mix is the controllable set of activities that a firm uses to respond to the wants
of
its target markets.
⊚ true
⊚ false
7) Services are tangible customer benefits that are produced by people or machines and can
be
easily separated from the producer.
⊚ true
⊚ false
ACCESS Test Bank for Marketing 6th Canadian Edition Grewal
stuvia.com
Marketing Edition 6 by Grewal
Version 1
2
8) Ideas include thoughts, opinions, philosophies, and intellectual concepts that cannot be
marketed.
⊚ true
⊚ false
9) Price doesn't always have to be calculated in monetary terms.
⊚ true
⊚ false
10) Promotion generally can enhance a product or service's value.
⊚ true
___________ ______ ______ TEST BANK -----------------
HUMAN RES OU RCE MANAGE MENT, 6T H CANADIAN EDI TION BY SAND RA STEEN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
comprehensive Test
chapter-by-chapter
Bank for Humanstudy
Resource
guide, Management,
practice questions,
6th Canadian
and detailed
Edition
answers
by Sandra
for Test
Steen
Bank
9781260881226
for Human Resource
All Chapters
Management,
1-11.pdf 6th Canadian
2 of 210
Edition by
,Complete Study Guide
Test Bank
& Practice
for Test
Human
Questions
Bank
Resource
for for
Human
- Test
Management,
Resource
Bank for Management,
Human
6th Canadian
Resource
6th
Edition
Canadian
Management,
by Sandra
Edition
6th
Steen
by
Canadian
Sandra
9781260881226
Edition
Steen 9781260881226
byAll
Sandra
Chapters
Steen1-11
All9781260881226
Chapters 1-11.pdf
All Chapters
⊚ false
11) Marketers can deliver greater value to consumers by treating the four Ps as separate
components rather than configuring them as a whole.
⊚ true
⊚ false
12) Some companies engage in both B2B and B2C marketing at the same time.
⊚ true
⊚ false
13) Marketing cannot be designed to benefit an entire industry at a time.
⊚ true
⊚ false
14) The four different marketing orientations include product orientation, buyer
orientation,
market orientation, and value-based orientation.
⊚ true
⊚ false
15) Product-oriented companies start the product development process within the
company;
whereas market-oriented companies start the process by looking at the market.
⊚ true
⊚ false
16) Product-oriented companies focus on whether the products best satisfy customers'
needs.
⊚ true
⊚ false
ACCESS Test Bank for Marketing 6th Canadian Edition Grewal
Marketing Edition 6 by Grewal
Version 1
3
17) Marketing is now an activity that is designed exclusively to produce and sell products.
___________ ______ ______ TEST BANK -----------------
HUMAN RES OU RCE MANAGE MENT, 6T H CANADIAN EDI TION BY SAND RA STEEN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
comprehensive Test
chapter-by-chapter
Bank for Humanstudy
Resource
guide, Management,
practice questions,
6th Canadian
and detailed
Edition
answers
by Sandra
for Test
Steen
Bank
9781260881226
for Human Resource
All Chapters
Management,
1-11.pdf 6th Canadian
3 of 210
Edition by
, Complete Study Guide
Test Bank
& Practice
for Test
Human
Questions
Bank
Resource
for for
Human
- Test
Management,
Resource
Bank for Management,
Human
6th Canadian
Resource
6th
Edition
Canadian
Management,
by Sandra
Edition
6th
Steen
by
Canadian
Sandra
9781260881226
Edition
Steen 9781260881226
byAll
Sandra
Chapters
Steen1-11
All9781260881226
Chapters 1-11.pdf
All Chapters
⊚ true
⊚ false
MULTIPLE CHOICE - Choose the one alternative that best completes the statement or
answers the question.
18) By definition, which of the following is NOT considered a marketing activity?
A) creating offerings
B) communicating offerings
C) delivering offerings
D) selling offerings
19) Which of the following is NOT required for marketing to occur?
A) two or more parties (individuals or organizations) with unsatisfied needs.
B) unsatisfied needs that can only be satisfied by physical products, not services.
C) a desire and ability on their part to be satisfied.
D) a way for the parties to communicate.
20) The Canadian Federal Government may be considered what type of marketing buyer?
A) organizational buyer.
B) federal buyer.
C) government buyer.
D) ultimate buyer.
21) Effective marketing requires:
A) good common sense.
B) all departments within an organization to work together.
C) intimate knowledge and understanding of consumers and the marketplace.
D) selling unwanted things.
22) The Magic Widget Company trades ice cream scoops to the Cold Creamery Ice Cream
Shop,
which in turn trades boxes of ice cream back, as a result of the trade of things of value, each
is better off after the trade; this is referred to as:
A) exchange
B) acquisition
C) consumerism
D) utility
ACCESS Test Bank for Marketing 6th Canadian Edition Grewal
stuvia.com
Marketing Edition 6 by Grewal
Version 1
___________ ______ ______ TEST BANK -----------------
HUMAN RES OU RCE MANAGE MENT, 6T H CANADIAN EDI TION BY SAND RA STEEN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
comprehensive Test
chapter-by-chapter
Bank for Humanstudy
Resource
guide, Management,
practice questions,
6th Canadian
and detailed
Edition
answers
by Sandra
for Test
Steen
Bank
9781260881226
for Human Resource
All Chapters
Management,
1-11.pdf 6th Canadian
4 of 210
Edition by
Test Bank
& Practice
for Test
Human
Questions
Bank
Resource
for for
Human
- Test
Management,
Resource
Bank for Management,
Human
6th Canadian
Resource
6th
Edition
Canadian
Management,
by Sandra
Edition
6th
Steen
by
Canadian
Sandra
9781260881226
Edition
Steen 9781260881226
byAll
Sandra
Chapters
Steen1-11
All9781260881226
Chapters 1-11.pdf
All Chapters
Test Bank for Human Resource
Management, 6th Canadian Edition by
Sandra Steen – Comprehensive HRM
Review of Recruitment, Selection,
Employment Law, Performance
Management, Compensation, Labour
Relations & Exam-Style Questions With
Solutions
1
CORRECT ANSWERS ARE LOCATED IN THE 2ND HALF OF THIS DOC.
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A marketing plan is broken down into various components and specifies the marketing
activities for a specific period of time.
⊚ true
⊚ false
2) If customers want product A more than product B, the demand for product A will be
more
than product B.
⊚ true
⊚ false
3) Marketers find it practical to sell their products and services to everyone.
⊚ true
⊚ false
4) The process of identifying customer segments that a company wants to target with its
products and services requires market research.
⊚ true
⊚ false
___________ ______ ______ TEST BANK -----------------
HUMAN RES OU RCE MANAGE MENT, 6T H CANADIAN EDI TION BY SAND RA STEEN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
comprehensive Test
chapter-by-chapter
Bank for Humanstudy
Resource
guide, Management,
practice questions,
6th Canadian
and detailed
Edition
answers
by Sandra
for Test
Steen
Bank
9781260881226
for Human Resource
All Chapters
Management,
1-11.pdf 6th Canadian
1 of 210
Edition by
,Complete Study Guide
Test Bank
& Practice
for Test
Human
Questions
Bank
Resource
for for
Human
- Test
Management,
Resource
Bank for Management,
Human
6th Canadian
Resource
6th
Edition
Canadian
Management,
by Sandra
Edition
6th
Steen
by
Canadian
Sandra
9781260881226
Edition
Steen 9781260881226
byAll
Sandra
Chapters
Steen1-11
All9781260881226
Chapters 1-11.pdf
All Chapters
5) Marketing is about an exchange—the trade of things of value between the buyer and the
seller so that each is better off as a result.
⊚ true
⊚ false
6) Marketing mix is the controllable set of activities that a firm uses to respond to the wants
of
its target markets.
⊚ true
⊚ false
7) Services are tangible customer benefits that are produced by people or machines and can
be
easily separated from the producer.
⊚ true
⊚ false
ACCESS Test Bank for Marketing 6th Canadian Edition Grewal
stuvia.com
Marketing Edition 6 by Grewal
Version 1
2
8) Ideas include thoughts, opinions, philosophies, and intellectual concepts that cannot be
marketed.
⊚ true
⊚ false
9) Price doesn't always have to be calculated in monetary terms.
⊚ true
⊚ false
10) Promotion generally can enhance a product or service's value.
⊚ true
___________ ______ ______ TEST BANK -----------------
HUMAN RES OU RCE MANAGE MENT, 6T H CANADIAN EDI TION BY SAND RA STEEN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
comprehensive Test
chapter-by-chapter
Bank for Humanstudy
Resource
guide, Management,
practice questions,
6th Canadian
and detailed
Edition
answers
by Sandra
for Test
Steen
Bank
9781260881226
for Human Resource
All Chapters
Management,
1-11.pdf 6th Canadian
2 of 210
Edition by
,Complete Study Guide
Test Bank
& Practice
for Test
Human
Questions
Bank
Resource
for for
Human
- Test
Management,
Resource
Bank for Management,
Human
6th Canadian
Resource
6th
Edition
Canadian
Management,
by Sandra
Edition
6th
Steen
by
Canadian
Sandra
9781260881226
Edition
Steen 9781260881226
byAll
Sandra
Chapters
Steen1-11
All9781260881226
Chapters 1-11.pdf
All Chapters
⊚ false
11) Marketers can deliver greater value to consumers by treating the four Ps as separate
components rather than configuring them as a whole.
⊚ true
⊚ false
12) Some companies engage in both B2B and B2C marketing at the same time.
⊚ true
⊚ false
13) Marketing cannot be designed to benefit an entire industry at a time.
⊚ true
⊚ false
14) The four different marketing orientations include product orientation, buyer
orientation,
market orientation, and value-based orientation.
⊚ true
⊚ false
15) Product-oriented companies start the product development process within the
company;
whereas market-oriented companies start the process by looking at the market.
⊚ true
⊚ false
16) Product-oriented companies focus on whether the products best satisfy customers'
needs.
⊚ true
⊚ false
ACCESS Test Bank for Marketing 6th Canadian Edition Grewal
Marketing Edition 6 by Grewal
Version 1
3
17) Marketing is now an activity that is designed exclusively to produce and sell products.
___________ ______ ______ TEST BANK -----------------
HUMAN RES OU RCE MANAGE MENT, 6T H CANADIAN EDI TION BY SAND RA STEEN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
comprehensive Test
chapter-by-chapter
Bank for Humanstudy
Resource
guide, Management,
practice questions,
6th Canadian
and detailed
Edition
answers
by Sandra
for Test
Steen
Bank
9781260881226
for Human Resource
All Chapters
Management,
1-11.pdf 6th Canadian
3 of 210
Edition by
, Complete Study Guide
Test Bank
& Practice
for Test
Human
Questions
Bank
Resource
for for
Human
- Test
Management,
Resource
Bank for Management,
Human
6th Canadian
Resource
6th
Edition
Canadian
Management,
by Sandra
Edition
6th
Steen
by
Canadian
Sandra
9781260881226
Edition
Steen 9781260881226
byAll
Sandra
Chapters
Steen1-11
All9781260881226
Chapters 1-11.pdf
All Chapters
⊚ true
⊚ false
MULTIPLE CHOICE - Choose the one alternative that best completes the statement or
answers the question.
18) By definition, which of the following is NOT considered a marketing activity?
A) creating offerings
B) communicating offerings
C) delivering offerings
D) selling offerings
19) Which of the following is NOT required for marketing to occur?
A) two or more parties (individuals or organizations) with unsatisfied needs.
B) unsatisfied needs that can only be satisfied by physical products, not services.
C) a desire and ability on their part to be satisfied.
D) a way for the parties to communicate.
20) The Canadian Federal Government may be considered what type of marketing buyer?
A) organizational buyer.
B) federal buyer.
C) government buyer.
D) ultimate buyer.
21) Effective marketing requires:
A) good common sense.
B) all departments within an organization to work together.
C) intimate knowledge and understanding of consumers and the marketplace.
D) selling unwanted things.
22) The Magic Widget Company trades ice cream scoops to the Cold Creamery Ice Cream
Shop,
which in turn trades boxes of ice cream back, as a result of the trade of things of value, each
is better off after the trade; this is referred to as:
A) exchange
B) acquisition
C) consumerism
D) utility
ACCESS Test Bank for Marketing 6th Canadian Edition Grewal
stuvia.com
Marketing Edition 6 by Grewal
Version 1
___________ ______ ______ TEST BANK -----------------
HUMAN RES OU RCE MANAGE MENT, 6T H CANADIAN EDI TION BY SAND RA STEEN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
comprehensive Test
chapter-by-chapter
Bank for Humanstudy
Resource
guide, Management,
practice questions,
6th Canadian
and detailed
Edition
answers
by Sandra
for Test
Steen
Bank
9781260881226
for Human Resource
All Chapters
Management,
1-11.pdf 6th Canadian
4 of 210
Edition by
