,At Pearson, we have a simple mission: to help people
make more of their lives through learning.
We combine innovative learning technology with
trusted content and educational expertise to provide
engaging and effective learning experiences that serve
people wherever and whenever they are learning.
From classroom to boardroom, our curriculum
materials, digital learning tools and testing programmes
help to educate millions of people worldwide - more
than any other private enterprise.
Every day our work helps learning flourish, and
wherever learning flourishes, so do people.
To learn more please visit us at
www.pearson.com/uk
, Sixth Edition
Digital Marketing
Dave Chaffey
Fiona Ellis-Chadwick