BUSN 410 WEEK 8 FINAL EXAM EXAM
SCRIPT 2026 COMPREHENSIVE QUESTIONS
WITH SOLUTIONS GRADED A+
⩥ Promotional mix. Answer: the combination of promotional tools-
• traditional advertising
• sales promotion- buy 1 get 1 feee
• public relations- donations, public service
• social media
• E-commerce- buying/selling through internet
• PERSONAL SELLING- one on one talking
⩥ What is an example of personal selling. Answer: Girl Scout cookies
⩥ Most of B2B is. Answer: Personal selling
⩥ Promotional goals. Answer: -creating awareness
-getting consumers to try products
-providing information/educational
-keeping loyal customers
-increasing the amount and frequency of use
,-identifying target customers
-teaching the customer
⩥ LMS (Learning Management System). Answer: a computer
application that automates the administration, development, and delivery
of training programs
⩥ Example LMS. Answer: Canvas
⩥ Enterprise Resource Planning (ERP). Answer: Software platforms that
centralizes and manages core business functions like finance, HR,
supply chain, marketing etc..
⩥ Beware of.... Answer: Unintended consequences of our actions
⩥ Data vs. Information. Answer: Data- raw, unorganized facts
Information- data processed to be meaningful & useful
⩥ Where MIS provides value is.... Answer: In information NOT data
⩥ Do you measure what you value or value what you measure?. Answer:
It's really easy to measure value (using money)
, ⩥ Network Segementation. Answer: Whole network is segmented in
chunks that some have access to and some don't
⩥ What is the purpose of network segmentation?. Answer: Dividing a
network into smaller, isolated segments to improve security,
performance, and manageability.
⩥ Accounting is the. Answer: the language of business
⩥ Profit Equation. Answer: Profit = Total Revenue - Total Cost
(expenses)
⩥ Income Statement. Answer: A financial statement that reports a
company's revenues and expenses and resulting net income or net loss
for a specific period of time.
⩥ Income Statement Equation. Answer: Revenue- cogs = gross profit-
other expenses= net profit
⩥ Balance Sheet. Answer: A financial statement that reports assets,
liabilities, and owner's equity on a specific date.
⩥ An example of COGs. Answer: TAMU service/product is education.
Therefore, Johnson's salary is a COGs because it directly relates to what
they are selling.
SCRIPT 2026 COMPREHENSIVE QUESTIONS
WITH SOLUTIONS GRADED A+
⩥ Promotional mix. Answer: the combination of promotional tools-
• traditional advertising
• sales promotion- buy 1 get 1 feee
• public relations- donations, public service
• social media
• E-commerce- buying/selling through internet
• PERSONAL SELLING- one on one talking
⩥ What is an example of personal selling. Answer: Girl Scout cookies
⩥ Most of B2B is. Answer: Personal selling
⩥ Promotional goals. Answer: -creating awareness
-getting consumers to try products
-providing information/educational
-keeping loyal customers
-increasing the amount and frequency of use
,-identifying target customers
-teaching the customer
⩥ LMS (Learning Management System). Answer: a computer
application that automates the administration, development, and delivery
of training programs
⩥ Example LMS. Answer: Canvas
⩥ Enterprise Resource Planning (ERP). Answer: Software platforms that
centralizes and manages core business functions like finance, HR,
supply chain, marketing etc..
⩥ Beware of.... Answer: Unintended consequences of our actions
⩥ Data vs. Information. Answer: Data- raw, unorganized facts
Information- data processed to be meaningful & useful
⩥ Where MIS provides value is.... Answer: In information NOT data
⩥ Do you measure what you value or value what you measure?. Answer:
It's really easy to measure value (using money)
, ⩥ Network Segementation. Answer: Whole network is segmented in
chunks that some have access to and some don't
⩥ What is the purpose of network segmentation?. Answer: Dividing a
network into smaller, isolated segments to improve security,
performance, and manageability.
⩥ Accounting is the. Answer: the language of business
⩥ Profit Equation. Answer: Profit = Total Revenue - Total Cost
(expenses)
⩥ Income Statement. Answer: A financial statement that reports a
company's revenues and expenses and resulting net income or net loss
for a specific period of time.
⩥ Income Statement Equation. Answer: Revenue- cogs = gross profit-
other expenses= net profit
⩥ Balance Sheet. Answer: A financial statement that reports assets,
liabilities, and owner's equity on a specific date.
⩥ An example of COGs. Answer: TAMU service/product is education.
Therefore, Johnson's salary is a COGs because it directly relates to what
they are selling.
