GB 350 Final - Cascio (A+ Certified)
Organizations who win the prestigious Baldridge award are recognized for approaching
marketing with a ___________ perspective. correct answers Total Business
Which of the following is an obstacle that organizations with societal orientations might face,
according to the lecture? Select all that apply correct answers Meeting customer performance
expectations and Justifying premium prices
Jane purchases a coat that is 30% off on sale at a local clothing retailer that promotes a 30-day
return policy. When she gets home and tries the coat on with her other clothes. Jane realizes that
she does not really like the fit. She takes the coat back to the retailer, but the customer service
employee says that the 30 day return policy does not apply to sale items. Jane is furious that this
information was not provided to her at the time of purchase. What condition for exchange did the
retailer not meet? correct answers Clear communication and delivery of terms
A salesperson for a tractor manufacturer is meeting, with a potential customer, a tractor retailer
in a new market. The salesperson spends most of the conversation talking about the tractor's
features-size, color, and price-instead of focusing on the tractor's benefits- long life compared to
other tractor competitors and positive reviews that previous customers have provided. What
concept describes the salesperson's ineffective approach? correct answers Marketing Myopia
Many Amazon sellers offer two different ways for customers to purchase products: a one-time
purchase or a monthly subscription at a discounted rate. What customer stage would the
subscription option be seeking to optimize? correct answers Retention
Magic Makers sells children's magicians kits. Each magic kit comes with paper instructions and
how-to guides for magic tricks to help customers make the most of their experience with the
company's products. Customers can also watch Magic Maker's youtube videos to see magic trick
demonstrations. Magic Makers is trying to optimize what customer process? correct answers
Adoption
Companies with market orientations/philosophies tend to rely on aggressive promotions to
achieve high sales correct answers False
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each brand is
associated with a particular dog breed. (e.g. Boxy Browns coffee is associated with boxers).
Better Place Brands donates 20% of all product sales to charitable organizations for the
namesake dog breed. What type of orientation/philosophy does better place brands have? correct
answers Societal
Vivint is a company that sells solar panels for home energy sourcing and management. Over the
past few years, customers complained that the company's salespeople were engaging in
aggressive promotion to sell the products instead of truly helping customers. For example, Vivint
sold a 25 year old solar panel contract to a 91 year old woman who died a month after the
,contract was signed. What type of orientation-philosophy do these com[lainst describe? correct
answers Sales
Which of the following is an overall goal of marketing, according to the lectures? Please select
all that apply correct answers Create Value
Strategic planning is typically only required when the company wants to design a new product.
correct answers False
Pet Shed is a pet grooming business that offers a loyalty program to its customers. Program
members earn points toward a free grooming service for each completed transaction. After 6
grooming transactions are completed. The members has enough points for a free grooming
service as long as the service is redeemed withing the next 3 months. The loyalty program is to
encourage existing customers to buy more of the company's existing grooming services. Based
on this scenario. Pet Shed is engaging in which strategy from Ansoff's opportunity matrix?
correct answers Market penetration
Which of the following is NOT part of the implementation stage of the marketing plan? correct
answers SWOT/Situation analysis
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers $3.99 per box, regardless of how many boxes they purchase. For example, a business
customer who purchases 20 boxes will pay the same amount per box as an individual customer
who purchases 1 box. What type of targeting strategy is the widget producer using? correct
answers Undifferentiated
Anheuser-Busch, maker of Budweiser and other beer brands, developed a zero-carb beer named
Next, which is aimed at younger, health- conscious beer drinkers. These customers already drink
Anheuser-Bush brands but expressed an interest in a "healthier" option. Which type of
innovation does this scenario describe? correct answers Core innovation
Which of the following is a characteristic of strategic business units (SBUS)? correct answers
SBUs have control over their own resources.
According to the BCG Matrix, brand/SBUs with low market share dominance and high growth
are known as __________ correct answers Problem children/question marks
Companies earn product.service differentiation competitive advantages when they are efficient
enough to change low prices for their products as compared with competitors correct answers
False
A local pet products store partners with the Humane Society for a fundraising campaign. For 2
months, the store will donate 5% of all sales proceeds to the Humane Society. This is an example
of _________. correct answers Cause-related marketing.
Ethics are situations specific and time oriented correct answers Flase
, Benefit Corporations allow businesses to.... correct answers Balance economic goals with
environmental and/or social goals.
Companies should avoid self-regulating unless federal law requires them to. correct answers
False
According to the lectures, which of the following best reflect conscious consumerism? correct
answers A consumer buys a pair of shoes from Tom's, a company that donates a pair of shoes to
people in need for every purchase.
_____________ proposes that businesses who engage in socially responsible marketing practices
will outperform their competitors that do not. correct answers Sustainability theory
Which of the following would BEST represent a breach of the Foreign Corrupt Practices Act?
correct answers A U.S based company pays an entry fee to froeign government officials in
exchange for access to a goriegn market.
Which of the following is NOT a characteristic of a code of ethics? correct answers A code of
ethics should only include information about legal issues employees should watch out for.
Which of the following is a characteristic of the CFBAI? correct answers Participation in the
CFBAI is voluntary for its members.
Which of the following represents a mode of social control? correct answers Active
consumers ,Laws. Self-regulation
Which of the following is NOT a demographic factor that international marketers should
consider? correct answers Language
Which of the following BEST reflects ethnocentrism correct answers A salesperson for a U.S
based company shakes a Japanese customer's hand, although the Japanese custom is to bow
when greeting in business meetings.
When country A's imports from Country B are greater than country A's exports to country B.
country A is experiencing a ___________. correct answers Trade deficit
Many U.S steel sellers have asked the government to investigate Marquis, a foreighn competitor
in the industry. The U.S \steel sellers are accusing Marquis of __________ or exporting products
to U.S. customers at a price that is lower than prices in its own home market. correct answers
Dumping
Shawn has an Apple Iphone with a broken screen. Instead of taking his phone to an official apple
store for repairs, he goes to a local electronics shop to have his screen replaced. This could be
considered _____________ transaction. correct answers Gray Market
Organizations who win the prestigious Baldridge award are recognized for approaching
marketing with a ___________ perspective. correct answers Total Business
Which of the following is an obstacle that organizations with societal orientations might face,
according to the lecture? Select all that apply correct answers Meeting customer performance
expectations and Justifying premium prices
Jane purchases a coat that is 30% off on sale at a local clothing retailer that promotes a 30-day
return policy. When she gets home and tries the coat on with her other clothes. Jane realizes that
she does not really like the fit. She takes the coat back to the retailer, but the customer service
employee says that the 30 day return policy does not apply to sale items. Jane is furious that this
information was not provided to her at the time of purchase. What condition for exchange did the
retailer not meet? correct answers Clear communication and delivery of terms
A salesperson for a tractor manufacturer is meeting, with a potential customer, a tractor retailer
in a new market. The salesperson spends most of the conversation talking about the tractor's
features-size, color, and price-instead of focusing on the tractor's benefits- long life compared to
other tractor competitors and positive reviews that previous customers have provided. What
concept describes the salesperson's ineffective approach? correct answers Marketing Myopia
Many Amazon sellers offer two different ways for customers to purchase products: a one-time
purchase or a monthly subscription at a discounted rate. What customer stage would the
subscription option be seeking to optimize? correct answers Retention
Magic Makers sells children's magicians kits. Each magic kit comes with paper instructions and
how-to guides for magic tricks to help customers make the most of their experience with the
company's products. Customers can also watch Magic Maker's youtube videos to see magic trick
demonstrations. Magic Makers is trying to optimize what customer process? correct answers
Adoption
Companies with market orientations/philosophies tend to rely on aggressive promotions to
achieve high sales correct answers False
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each brand is
associated with a particular dog breed. (e.g. Boxy Browns coffee is associated with boxers).
Better Place Brands donates 20% of all product sales to charitable organizations for the
namesake dog breed. What type of orientation/philosophy does better place brands have? correct
answers Societal
Vivint is a company that sells solar panels for home energy sourcing and management. Over the
past few years, customers complained that the company's salespeople were engaging in
aggressive promotion to sell the products instead of truly helping customers. For example, Vivint
sold a 25 year old solar panel contract to a 91 year old woman who died a month after the
,contract was signed. What type of orientation-philosophy do these com[lainst describe? correct
answers Sales
Which of the following is an overall goal of marketing, according to the lectures? Please select
all that apply correct answers Create Value
Strategic planning is typically only required when the company wants to design a new product.
correct answers False
Pet Shed is a pet grooming business that offers a loyalty program to its customers. Program
members earn points toward a free grooming service for each completed transaction. After 6
grooming transactions are completed. The members has enough points for a free grooming
service as long as the service is redeemed withing the next 3 months. The loyalty program is to
encourage existing customers to buy more of the company's existing grooming services. Based
on this scenario. Pet Shed is engaging in which strategy from Ansoff's opportunity matrix?
correct answers Market penetration
Which of the following is NOT part of the implementation stage of the marketing plan? correct
answers SWOT/Situation analysis
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers $3.99 per box, regardless of how many boxes they purchase. For example, a business
customer who purchases 20 boxes will pay the same amount per box as an individual customer
who purchases 1 box. What type of targeting strategy is the widget producer using? correct
answers Undifferentiated
Anheuser-Busch, maker of Budweiser and other beer brands, developed a zero-carb beer named
Next, which is aimed at younger, health- conscious beer drinkers. These customers already drink
Anheuser-Bush brands but expressed an interest in a "healthier" option. Which type of
innovation does this scenario describe? correct answers Core innovation
Which of the following is a characteristic of strategic business units (SBUS)? correct answers
SBUs have control over their own resources.
According to the BCG Matrix, brand/SBUs with low market share dominance and high growth
are known as __________ correct answers Problem children/question marks
Companies earn product.service differentiation competitive advantages when they are efficient
enough to change low prices for their products as compared with competitors correct answers
False
A local pet products store partners with the Humane Society for a fundraising campaign. For 2
months, the store will donate 5% of all sales proceeds to the Humane Society. This is an example
of _________. correct answers Cause-related marketing.
Ethics are situations specific and time oriented correct answers Flase
, Benefit Corporations allow businesses to.... correct answers Balance economic goals with
environmental and/or social goals.
Companies should avoid self-regulating unless federal law requires them to. correct answers
False
According to the lectures, which of the following best reflect conscious consumerism? correct
answers A consumer buys a pair of shoes from Tom's, a company that donates a pair of shoes to
people in need for every purchase.
_____________ proposes that businesses who engage in socially responsible marketing practices
will outperform their competitors that do not. correct answers Sustainability theory
Which of the following would BEST represent a breach of the Foreign Corrupt Practices Act?
correct answers A U.S based company pays an entry fee to froeign government officials in
exchange for access to a goriegn market.
Which of the following is NOT a characteristic of a code of ethics? correct answers A code of
ethics should only include information about legal issues employees should watch out for.
Which of the following is a characteristic of the CFBAI? correct answers Participation in the
CFBAI is voluntary for its members.
Which of the following represents a mode of social control? correct answers Active
consumers ,Laws. Self-regulation
Which of the following is NOT a demographic factor that international marketers should
consider? correct answers Language
Which of the following BEST reflects ethnocentrism correct answers A salesperson for a U.S
based company shakes a Japanese customer's hand, although the Japanese custom is to bow
when greeting in business meetings.
When country A's imports from Country B are greater than country A's exports to country B.
country A is experiencing a ___________. correct answers Trade deficit
Many U.S steel sellers have asked the government to investigate Marquis, a foreighn competitor
in the industry. The U.S \steel sellers are accusing Marquis of __________ or exporting products
to U.S. customers at a price that is lower than prices in its own home market. correct answers
Dumping
Shawn has an Apple Iphone with a broken screen. Instead of taking his phone to an official apple
store for repairs, he goes to a local electronics shop to have his screen replaced. This could be
considered _____________ transaction. correct answers Gray Market
