GB 350 final || 100% Error-free Answers.
organizations who won the prestigious baldridge award are recognized for approaching marking
with a _____________ perspective correct answers total business
which of the following is an obstacle that organizations with societal orientations might face,
according to the lecture? correct answers meeting customer performance expectations and
justifying premium prices
jane purchases a coat that is 30% off on a sale at a local clothing retailer that promotes a 39-day
return policy. when she gets home and tries the coat on with her other clothes, jane realizes that
she doesnt like the fit. she takes the coat back to the retailer, but the customer service employee
says that the 30-day return policy doesnt apply to the sale items. jane's furious that this
information wasnt provided to her at the time of the purchase. what condition for exchange did
the retailer not meet? correct answers clear communication and delivery of terms
a salesperson for a tractor manufacturer is meeting with a potential customer, a tractor in a new
market. the salesperson spends most of the conversation talking about the tractors new features
size, color, and price instead of focusing on the tractors benefits long life compared to other
tractor competitors and positive reviews that previous customers have provided. what concept
describes the salespersons ineffective approach? correct answers marketing myopia
many amazon sellers offer two different ways for customers to purchase products: a one-time
purchase or a monthly subscription at a discounted rate. what customer stage would the
subscription option be seeking to optimize? correct answers retention
magic markers sells childrens magicians kits. each magic kit comes with paper instructions and
how-to guides for magic tricks to help customers make the most of their experience with the
companys products. customers can also watch magic markers youtube videos to see magic trick
demonstrations. magic markers is trying to optimize what customer process? correct answers
advocacy
companies with market orientations/philosophies tend to rely on aggressive promotions to
achieve high sales. true or false? correct answers false
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each brand is
associated with a particular dog breed. (e.g. Boxy Browns coffee is associated with boxers).
Better Place Brands donates 20% of all product sales to charitable organizations for the
namesake dog breed. What type of orientation/philosophy does better place brands have? correct
answers societal
vivint is a company that sells solar panels for home energy sourcing and management. over the
past few years, customers complained that the companys salespeople were engaging in
aggressive promotion to sell the products instead of truly helping customers. for example, vivint
sold a 25 year old solar panel contract to a 91 year old women who died a month after the
, contract was signed. what type fo orientation-philosohy do these complainsts describe? correct
answers sales
which of the following is an overall goal of marketing, according to the lectures? correct answers
create value
meet organization objectives
when conducting a SWOT/situation analyst, a market should consider ________ which are
_______ factors that can influence marketing strategy correct answers opportunities; internal
strategic planning is typically only required when the company wants to design a new product.
true or false? correct answers false
Pet Shed is a pet grooming business that offers a loyalty program to its customers. Program
members earn points toward a free grooming service for each completed transaction. After 6
grooming transactions are completed. The members has enough points for a free grooming
service as long as the service is redeemed within the next 3 months. The loyalty program is to
encourage existing customers to buy more of the company's existing grooming services. Based
on this scenario. Pet Shed is engaging in which strategy from Ansoff's opportunity matrix?
correct answers market penetration
which of the following is NOT part of the implementation stage of the marketing plan? correct
answers SWOT/situation analysis
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers $3.99 per box, regardless of how many boxes they purchase. For example, a business
customer who purchases 20 boxes will pay the same amount per box as an individual customer
who purchases 1 box. What type of targeting strategy is the widget producer using? correct
answers undifferentiated
Anheuser-Busch, maker of Budweiser and other beer brands, developed a zero-carb beer named
Next, which is aimed at younger, health- conscious beer drinkers. These customers already drink
Anheuser-Bush brands but expressed an interest in a "healthier" option. Which type of
innovation does this scenario describe? correct answers core innovation
which of the following is a characteristic of strategic business units (SBUS) correct answers
SBUs have control over their own resources
according to the BCG matrix, brand/SBUs with low market share dominance and high growth
are known as _________ correct answers problem children/question marks
companies earn product service differentiation competitive advantages when theyre efficient
enough to change low prices for their products as compared with competitors. true or false?
correct answers false
organizations who won the prestigious baldridge award are recognized for approaching marking
with a _____________ perspective correct answers total business
which of the following is an obstacle that organizations with societal orientations might face,
according to the lecture? correct answers meeting customer performance expectations and
justifying premium prices
jane purchases a coat that is 30% off on a sale at a local clothing retailer that promotes a 39-day
return policy. when she gets home and tries the coat on with her other clothes, jane realizes that
she doesnt like the fit. she takes the coat back to the retailer, but the customer service employee
says that the 30-day return policy doesnt apply to the sale items. jane's furious that this
information wasnt provided to her at the time of the purchase. what condition for exchange did
the retailer not meet? correct answers clear communication and delivery of terms
a salesperson for a tractor manufacturer is meeting with a potential customer, a tractor in a new
market. the salesperson spends most of the conversation talking about the tractors new features
size, color, and price instead of focusing on the tractors benefits long life compared to other
tractor competitors and positive reviews that previous customers have provided. what concept
describes the salespersons ineffective approach? correct answers marketing myopia
many amazon sellers offer two different ways for customers to purchase products: a one-time
purchase or a monthly subscription at a discounted rate. what customer stage would the
subscription option be seeking to optimize? correct answers retention
magic markers sells childrens magicians kits. each magic kit comes with paper instructions and
how-to guides for magic tricks to help customers make the most of their experience with the
companys products. customers can also watch magic markers youtube videos to see magic trick
demonstrations. magic markers is trying to optimize what customer process? correct answers
advocacy
companies with market orientations/philosophies tend to rely on aggressive promotions to
achieve high sales. true or false? correct answers false
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each brand is
associated with a particular dog breed. (e.g. Boxy Browns coffee is associated with boxers).
Better Place Brands donates 20% of all product sales to charitable organizations for the
namesake dog breed. What type of orientation/philosophy does better place brands have? correct
answers societal
vivint is a company that sells solar panels for home energy sourcing and management. over the
past few years, customers complained that the companys salespeople were engaging in
aggressive promotion to sell the products instead of truly helping customers. for example, vivint
sold a 25 year old solar panel contract to a 91 year old women who died a month after the
, contract was signed. what type fo orientation-philosohy do these complainsts describe? correct
answers sales
which of the following is an overall goal of marketing, according to the lectures? correct answers
create value
meet organization objectives
when conducting a SWOT/situation analyst, a market should consider ________ which are
_______ factors that can influence marketing strategy correct answers opportunities; internal
strategic planning is typically only required when the company wants to design a new product.
true or false? correct answers false
Pet Shed is a pet grooming business that offers a loyalty program to its customers. Program
members earn points toward a free grooming service for each completed transaction. After 6
grooming transactions are completed. The members has enough points for a free grooming
service as long as the service is redeemed within the next 3 months. The loyalty program is to
encourage existing customers to buy more of the company's existing grooming services. Based
on this scenario. Pet Shed is engaging in which strategy from Ansoff's opportunity matrix?
correct answers market penetration
which of the following is NOT part of the implementation stage of the marketing plan? correct
answers SWOT/situation analysis
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers $3.99 per box, regardless of how many boxes they purchase. For example, a business
customer who purchases 20 boxes will pay the same amount per box as an individual customer
who purchases 1 box. What type of targeting strategy is the widget producer using? correct
answers undifferentiated
Anheuser-Busch, maker of Budweiser and other beer brands, developed a zero-carb beer named
Next, which is aimed at younger, health- conscious beer drinkers. These customers already drink
Anheuser-Bush brands but expressed an interest in a "healthier" option. Which type of
innovation does this scenario describe? correct answers core innovation
which of the following is a characteristic of strategic business units (SBUS) correct answers
SBUs have control over their own resources
according to the BCG matrix, brand/SBUs with low market share dominance and high growth
are known as _________ correct answers problem children/question marks
companies earn product service differentiation competitive advantages when theyre efficient
enough to change low prices for their products as compared with competitors. true or false?
correct answers false
