GB 350 Exam 2 Examples (Cascio - Ole Miss) || 100% Errorless
Answers.
American Marketing Association correct answers AMA
features correct answers High product quality can be communicated through a demonstration of
product/service _____________ or with validation from important others or previous customers
Skylight, a digital picture frame. The headline for the ad mentions that the product has been
recommended on a popular TV news show
low correct answers packaging can serve to provide a lot of different signals
to consumers, especially if they are in relatively _______ involvement in decision making
situation.
Global Vision correct answers Soda Stream - Make your own sodas but didn't do well in the US
because people here are brand loyal
change correct answers importance of developing new products
consumer preferences can ___________.
competitors come in
low correct answers packaging can serve to provide a lot of different signals
to consumers, especially if they are in relatively _______ involvement in decision making
situation.
Global Vision correct answers Soda Stream - Make your own sodas but didn't do well in the US
because people here are brand loyal
Culture correct answers "Ingrained in US"
If you grew up in the US, you're more likely to be individualistic
Culture correct answers "Ingrained in US"
If you grew up in the US, you're more likely to be individualistic
protects correct answers But what is the fundamental benefit of packaging?
Well, it contains and _____________ products.
discontinuous correct answers __________________ innovation.
product that we've never ever ever heard
before that totally disrupts the marketplace and creates a market for it.
,valued, Instacart correct answers •Rapid/___________ delivery can be a matter of speed,
convenience, or both.
For example ______________ is a 3rd-party grocery delivery service that focuses on saving
customers the time and effort associated with going to the grocery store.
market correct answers target _____________ is simply a group of potential customers
that we develop a unique four-piece strategy for.
A market is people or organizations,
who have needs and wants that our products and services could be used to fulfill.
the ability to buy the products and services that we offer.
activity, value correct answers American Marketing Association
defines marketing as the _________________, set of institutions, and processes for creating,
communicating, delivering and exchanging offerings that have ___________ for customers,
clients, partners, and society at large.
promotion, storage correct answers •Packaging performs a variety of functions that play in
integral role in marketing strategy.
________________
protection
____________ (milk)
recycling
lines, extensions correct answers 6 categories of new products
new to the world products (disc. innovation)
new product ________
product line ________________
proved or revised products
repositioned products
Lower-priced products
American Marketing Association correct answers AMA
Dimensions correct answers Caste Systems in India (high power distance)
US (low power distance at 40)
,Dimensions correct answers Caste Systems in India (high power distance)
US (low power distance at 40)
service correct answers •Excellent ____________ promotions promise a focus on optimizing
customer needs throughout the interaction with the brand.
The Hampton by Hilton commercial video communicates a concern for customers in a humorous
way, featuring an employee hiding a traveling professional in sweatpants from her professionally
dressed boss in the hotel's breakfast area.
value, mutually correct answers The goal of marketing is to exchange ____________ in a
___________________ beneficial manner
stakeholders correct answers the process of marketing and activities associated with it now must
consider other __________________.
Ethnocentrism correct answers Chinese model in commercial who was eating Americanized food
with chopsticks and laughing (perceived terribly in China) -- caused fashion show to be
cancelled
Ethnocentrism correct answers Chinese model in commercial who was eating Americanized food
with chopsticks and laughing (perceived terribly in China) -- caused fashion show to be
cancelled
protection, recycling correct answers •Packaging performs a variety of functions that play in
integral role in marketing strategy.
promotion
________________
storage (milk)
______________
improved, repositioned, Lower correct answers 6 categories of new products
new to the world products (disc. innovation)
new product lines
product line extensions
_______________ or revised products
__________________ products
_________-priced products
, Global Vision correct answers Soda Stream - Make your own sodas but didn't do well in the US
because people here are brand loyal
marketing correct answers •marketers must have a clear idea of each of those other
_______________ mix elements in order to effectively communicate the brand's competitive
advantage.
extensions correct answers Product line _________________ add diversity to existing product
lines with the goal of increasing market share in a category that the company has previously been
competing in.
value correct answers Marketing balances creating __________ and meeting organizational
objectives.
Cultural Factors - Language correct answers Older terms in England (Cotton candy - candy floss)
Humor is more dry overall
Cultural Factors - Language correct answers Older terms in England (Cotton candy - candy floss)
Humor is more dry overall
info correct answers Another function of packaging is that it promotes product. So gives people
_________________ about the product that helps them make decision.
This example is Gillette disposable razors.
humanize correct answers social media- offers brands the opportunity to _______________
themselves through building brand community and educating consumers.
change correct answers importance of developing new products
consumer preferences can ___________.
competitors come in
strategy, objectives, core correct answers new product development process.
New product ______________ is the first step.
This is a document that links the new product development strategy to the __________________
of the marketing department, the business unit.
we don't wanna develop products that move us away from what our ______ mission and values
are.
Cultural Factors - Customs/Traditions correct answers Cinco de Mayo celebrated more in US
than in Mexico
Answers.
American Marketing Association correct answers AMA
features correct answers High product quality can be communicated through a demonstration of
product/service _____________ or with validation from important others or previous customers
Skylight, a digital picture frame. The headline for the ad mentions that the product has been
recommended on a popular TV news show
low correct answers packaging can serve to provide a lot of different signals
to consumers, especially if they are in relatively _______ involvement in decision making
situation.
Global Vision correct answers Soda Stream - Make your own sodas but didn't do well in the US
because people here are brand loyal
change correct answers importance of developing new products
consumer preferences can ___________.
competitors come in
low correct answers packaging can serve to provide a lot of different signals
to consumers, especially if they are in relatively _______ involvement in decision making
situation.
Global Vision correct answers Soda Stream - Make your own sodas but didn't do well in the US
because people here are brand loyal
Culture correct answers "Ingrained in US"
If you grew up in the US, you're more likely to be individualistic
Culture correct answers "Ingrained in US"
If you grew up in the US, you're more likely to be individualistic
protects correct answers But what is the fundamental benefit of packaging?
Well, it contains and _____________ products.
discontinuous correct answers __________________ innovation.
product that we've never ever ever heard
before that totally disrupts the marketplace and creates a market for it.
,valued, Instacart correct answers •Rapid/___________ delivery can be a matter of speed,
convenience, or both.
For example ______________ is a 3rd-party grocery delivery service that focuses on saving
customers the time and effort associated with going to the grocery store.
market correct answers target _____________ is simply a group of potential customers
that we develop a unique four-piece strategy for.
A market is people or organizations,
who have needs and wants that our products and services could be used to fulfill.
the ability to buy the products and services that we offer.
activity, value correct answers American Marketing Association
defines marketing as the _________________, set of institutions, and processes for creating,
communicating, delivering and exchanging offerings that have ___________ for customers,
clients, partners, and society at large.
promotion, storage correct answers •Packaging performs a variety of functions that play in
integral role in marketing strategy.
________________
protection
____________ (milk)
recycling
lines, extensions correct answers 6 categories of new products
new to the world products (disc. innovation)
new product ________
product line ________________
proved or revised products
repositioned products
Lower-priced products
American Marketing Association correct answers AMA
Dimensions correct answers Caste Systems in India (high power distance)
US (low power distance at 40)
,Dimensions correct answers Caste Systems in India (high power distance)
US (low power distance at 40)
service correct answers •Excellent ____________ promotions promise a focus on optimizing
customer needs throughout the interaction with the brand.
The Hampton by Hilton commercial video communicates a concern for customers in a humorous
way, featuring an employee hiding a traveling professional in sweatpants from her professionally
dressed boss in the hotel's breakfast area.
value, mutually correct answers The goal of marketing is to exchange ____________ in a
___________________ beneficial manner
stakeholders correct answers the process of marketing and activities associated with it now must
consider other __________________.
Ethnocentrism correct answers Chinese model in commercial who was eating Americanized food
with chopsticks and laughing (perceived terribly in China) -- caused fashion show to be
cancelled
Ethnocentrism correct answers Chinese model in commercial who was eating Americanized food
with chopsticks and laughing (perceived terribly in China) -- caused fashion show to be
cancelled
protection, recycling correct answers •Packaging performs a variety of functions that play in
integral role in marketing strategy.
promotion
________________
storage (milk)
______________
improved, repositioned, Lower correct answers 6 categories of new products
new to the world products (disc. innovation)
new product lines
product line extensions
_______________ or revised products
__________________ products
_________-priced products
, Global Vision correct answers Soda Stream - Make your own sodas but didn't do well in the US
because people here are brand loyal
marketing correct answers •marketers must have a clear idea of each of those other
_______________ mix elements in order to effectively communicate the brand's competitive
advantage.
extensions correct answers Product line _________________ add diversity to existing product
lines with the goal of increasing market share in a category that the company has previously been
competing in.
value correct answers Marketing balances creating __________ and meeting organizational
objectives.
Cultural Factors - Language correct answers Older terms in England (Cotton candy - candy floss)
Humor is more dry overall
Cultural Factors - Language correct answers Older terms in England (Cotton candy - candy floss)
Humor is more dry overall
info correct answers Another function of packaging is that it promotes product. So gives people
_________________ about the product that helps them make decision.
This example is Gillette disposable razors.
humanize correct answers social media- offers brands the opportunity to _______________
themselves through building brand community and educating consumers.
change correct answers importance of developing new products
consumer preferences can ___________.
competitors come in
strategy, objectives, core correct answers new product development process.
New product ______________ is the first step.
This is a document that links the new product development strategy to the __________________
of the marketing department, the business unit.
we don't wanna develop products that move us away from what our ______ mission and values
are.
Cultural Factors - Customs/Traditions correct answers Cinco de Mayo celebrated more in US
than in Mexico
