Test Bank for Marketing Management 4th Edition Authors: Greg Marshall, Mark Johnston :LATEST 2026

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,TEST BANK FOR
Marketing Management 4th EditionMark Johnston Greg Marshall



Chapter 1

Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about
advertising and selling.
1)
⊚ true
⊚ false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist,
and the Topic : Marketing and Marketing Management Defined
BLoom’s:Remember

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,Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...


2) Marketing is relevant only to people in the organization who work directly in
the marketing department.
2)
⊚ true
⊚ false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
BLoom’s:Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist,
and the Topic : Marketing and Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...




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, 3) The American Marketing Association defines marketing as “the activity, set
of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and
society at large.”
3)
⊚ true
⊚ false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Topic : Marketing and Marketing Management
Defined BLoom’s:Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Define what marketing and marketing management really are and
how they con Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the
business enterprise has only two business functions: marketing and
innovation.
4)
⊚ true
⊚ false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
BLoom’s:Remember
Difficulty : 1 Easy
Topic : The Concept of Customer Value
Learning Objective : 01-02 Define what marketing and marketing management really are and
how they con Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5)
⊚ true
⊚ false

Question Details
Accessibility : Keyboard Navigation
BLoom’s:Understand
Difficulty : 2 Medium
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