IAB ACTUAL STUDY SHEET 2026 COMPLETE
QUESTIONS AND SOLUTIONS 100% CORRECT
◍ 2nd Party Data. Answer: Data that is collected from or about users
of a website or service that the website or service owner then shares
with a non-affiliated website or marketing service (a 3rd Party).
An example of a 2nd party use of data would be if a credit card
company shared de-identified customer data with an airline company
looking to market to affluent travelers.
◍ 302 Redirect. Answer: The process of a server sending a browser
the location of a requested ad, rather than sending the ad itself. Ad
servers use 302 redirects to allow them to track activities such as ad
requests or ad clicks.
◍ 3G/4G. Answer: Core 3G technologies include:
EDGE
Universal Mobile Telecommunications System (UMTS)
CDMA2000
LTE
A fourth generation of mobile network infrastructure (4G) is expected
to provide further improvements in speed and capacity, but standards
have not yet been finalized.
, ◍ 3rd Party Data. Answer: Data that is collected by an entity that
does not have a direct relationship with the user the data is being
collected on.
MultiView leverages 3rd Party Data from various data partners to
target Audiences across the Programmatic landscape.
◍ AAAA. Answer: Founded in 1917, the American Association of
Advertising Agencies (AAAA) is the national trade association
representing the advertising agency business in the United States.
◍ AAS (Average Streams). Answer: The average number of streams
of one minute or more that are active within a time period.
◍ Abandonment. Answer: In the B2C market space, this term refers
to when a user leaves a shopping cart with something in it prior to
completing the transaction.
EX: abandonment may refer to a user leaving a business website
without engaging in the content, which can be a sign of a lack of
interest in the content or the brand.
◍ Abort. Answer: When a Web server does not successfully transfer a
unit of CONTENT or ad to a browser. This is usually caused by a user
hitting the stop button or clicking on another link prior to the
completion of a download.
QUESTIONS AND SOLUTIONS 100% CORRECT
◍ 2nd Party Data. Answer: Data that is collected from or about users
of a website or service that the website or service owner then shares
with a non-affiliated website or marketing service (a 3rd Party).
An example of a 2nd party use of data would be if a credit card
company shared de-identified customer data with an airline company
looking to market to affluent travelers.
◍ 302 Redirect. Answer: The process of a server sending a browser
the location of a requested ad, rather than sending the ad itself. Ad
servers use 302 redirects to allow them to track activities such as ad
requests or ad clicks.
◍ 3G/4G. Answer: Core 3G technologies include:
EDGE
Universal Mobile Telecommunications System (UMTS)
CDMA2000
LTE
A fourth generation of mobile network infrastructure (4G) is expected
to provide further improvements in speed and capacity, but standards
have not yet been finalized.
, ◍ 3rd Party Data. Answer: Data that is collected by an entity that
does not have a direct relationship with the user the data is being
collected on.
MultiView leverages 3rd Party Data from various data partners to
target Audiences across the Programmatic landscape.
◍ AAAA. Answer: Founded in 1917, the American Association of
Advertising Agencies (AAAA) is the national trade association
representing the advertising agency business in the United States.
◍ AAS (Average Streams). Answer: The average number of streams
of one minute or more that are active within a time period.
◍ Abandonment. Answer: In the B2C market space, this term refers
to when a user leaves a shopping cart with something in it prior to
completing the transaction.
EX: abandonment may refer to a user leaving a business website
without engaging in the content, which can be a sign of a lack of
interest in the content or the brand.
◍ Abort. Answer: When a Web server does not successfully transfer a
unit of CONTENT or ad to a browser. This is usually caused by a user
hitting the stop button or clicking on another link prior to the
completion of a download.
