WPC 480 ASU COMPREHENSIVE EXAM 2026
QUESTIONS AND ANSWERS FULL VERSION
◉ market commonality. Answer: the degree to which two companies
have overlapping products, services, or customers in multiple markets.
◉ resource similarity. Answer: the extent to which the firm's tangible
and intangible resources are comparable to a competitor's in terms of
both type and amount
◉ Drivers of Competitive Behavior. Answer: awareness, motivation,
ability
◉ competitive awareness. Answer: • info on competition
• who's competing
• what marketplace they're in
◉ Competitive Motivation. Answer:
◉ competitive ability. Answer: ability to outcompete other companies
, ◉ Competitive Action. Answer: a strategic or tactical action the firm
takes to build or defend its competitive advantages or improve its market
position
◉ An example of tactical action by a company. Answer: pricing
◉ Competitive Response. Answer: a strategic or tactical action the firm
takes to counter the effects of a competitor's competitive action
◉ Often the best competitive response is. Answer: to patiently wait to
see what happens. There is a bias toward action, make sure you consider
this bias when making decisions.
◉ first-mover advantage. Answer: Occurs when an organization can
significantly impact its market share by being first to market with a
competitive advantage
◉ First movers allocate funds for:. Answer: -product innovation and
development
-aggressive advertising
-advanced research and development
◉ First movers can gain:. Answer: -market share
-loyalty of customers
QUESTIONS AND ANSWERS FULL VERSION
◉ market commonality. Answer: the degree to which two companies
have overlapping products, services, or customers in multiple markets.
◉ resource similarity. Answer: the extent to which the firm's tangible
and intangible resources are comparable to a competitor's in terms of
both type and amount
◉ Drivers of Competitive Behavior. Answer: awareness, motivation,
ability
◉ competitive awareness. Answer: • info on competition
• who's competing
• what marketplace they're in
◉ Competitive Motivation. Answer:
◉ competitive ability. Answer: ability to outcompete other companies
, ◉ Competitive Action. Answer: a strategic or tactical action the firm
takes to build or defend its competitive advantages or improve its market
position
◉ An example of tactical action by a company. Answer: pricing
◉ Competitive Response. Answer: a strategic or tactical action the firm
takes to counter the effects of a competitor's competitive action
◉ Often the best competitive response is. Answer: to patiently wait to
see what happens. There is a bias toward action, make sure you consider
this bias when making decisions.
◉ first-mover advantage. Answer: Occurs when an organization can
significantly impact its market share by being first to market with a
competitive advantage
◉ First movers allocate funds for:. Answer: -product innovation and
development
-aggressive advertising
-advanced research and development
◉ First movers can gain:. Answer: -market share
-loyalty of customers
