1
Marketo Certified expert Questions with
Correct Answers | Updated (100% Correct
Answers)
If you want to employ both an overall score and a behavior score in
a smart campaign, what action should you take Answer: Create
separate flow actions
Which of the following is not true about changing the value of a
tag Answer: Tag values can only be changed when not in use
A smart campaign consists of which of the following elements
Answer: Smart List, Flow, Schedule
Tracking known user activity across multiple domains Answer: is
possible if the user fills out a form or clicks a link in an email that
directs to each domain
one way to de-duplicate your database is to Answer: use the merge
leads functionality
The "Remove from flow" action is used to Answer: stop a lead from
progressing in a smart campaign
What type of data will you find in a leads activity log Answer: the
activity type, and the campaign responsible for the activity
© 2025 All rights reserved
,2
Which of the following items define how many times a lead runs
through the flow steps in a smart campaign Answer: Qualification
Rules
Where in Marketo do you define segments that can be used in
emails Answer: Lead Database
Which types of activities are NOT visible In the leads activity log
Answer: Smart list qualification
How do you add an additional tag value to an existing tag type
Answer: Go to admin>Tags>New>Add New Tag Value
Which of the following is NOT a way that anonymous leads are
generated Answer: Uploading a lead without an email address
Which grouping only indicates actual roles that users may be
assigned Answer: Analytics user, Marketing user, Standard user, and
API role
Which of the following best practices will improve your email
deliverability Answer: SPF and DKIM
Which of the following channel types would you use if creating a
new program for lead nurture Answer: Engagement
When sending an HTML email it is best practice to do which of the
following Answer: Create a text version
© 2025 All rights reserved
, 3
If a marketer wants to understand the growth of their database,
which report should he/she review Answer: Leads by performance
To help ensure that a landing page is optimized for SEO, A marketer
has created a keyword list. Which landing page action should the
marketer select to enter in this information Answer: Page Meta
Tags
A marketer would like to know which emails have opted out of
emails. Which system smart list would give them the information
Answer: Unsubscribed leads
Which statement is true regarding an anchor entry? Answer: It is
used as a reference when rescheduling all entries in a program
Progressive profiling Answer: is used to capture additional new
information for a lead
Which of the following reports will show you conversion
percentages based off a form fillout? Answer: Landing Page
Performance Report
Which element CANNOT be dragged into a landing page? Answer:
Section
What information is NOT displayed on the Email Send Program
dashboard Answer: Soft Bounces
© 2025 All rights reserved
Marketo Certified expert Questions with
Correct Answers | Updated (100% Correct
Answers)
If you want to employ both an overall score and a behavior score in
a smart campaign, what action should you take Answer: Create
separate flow actions
Which of the following is not true about changing the value of a
tag Answer: Tag values can only be changed when not in use
A smart campaign consists of which of the following elements
Answer: Smart List, Flow, Schedule
Tracking known user activity across multiple domains Answer: is
possible if the user fills out a form or clicks a link in an email that
directs to each domain
one way to de-duplicate your database is to Answer: use the merge
leads functionality
The "Remove from flow" action is used to Answer: stop a lead from
progressing in a smart campaign
What type of data will you find in a leads activity log Answer: the
activity type, and the campaign responsible for the activity
© 2025 All rights reserved
,2
Which of the following items define how many times a lead runs
through the flow steps in a smart campaign Answer: Qualification
Rules
Where in Marketo do you define segments that can be used in
emails Answer: Lead Database
Which types of activities are NOT visible In the leads activity log
Answer: Smart list qualification
How do you add an additional tag value to an existing tag type
Answer: Go to admin>Tags>New>Add New Tag Value
Which of the following is NOT a way that anonymous leads are
generated Answer: Uploading a lead without an email address
Which grouping only indicates actual roles that users may be
assigned Answer: Analytics user, Marketing user, Standard user, and
API role
Which of the following best practices will improve your email
deliverability Answer: SPF and DKIM
Which of the following channel types would you use if creating a
new program for lead nurture Answer: Engagement
When sending an HTML email it is best practice to do which of the
following Answer: Create a text version
© 2025 All rights reserved
, 3
If a marketer wants to understand the growth of their database,
which report should he/she review Answer: Leads by performance
To help ensure that a landing page is optimized for SEO, A marketer
has created a keyword list. Which landing page action should the
marketer select to enter in this information Answer: Page Meta
Tags
A marketer would like to know which emails have opted out of
emails. Which system smart list would give them the information
Answer: Unsubscribed leads
Which statement is true regarding an anchor entry? Answer: It is
used as a reference when rescheduling all entries in a program
Progressive profiling Answer: is used to capture additional new
information for a lead
Which of the following reports will show you conversion
percentages based off a form fillout? Answer: Landing Page
Performance Report
Which element CANNOT be dragged into a landing page? Answer:
Section
What information is NOT displayed on the Email Send Program
dashboard Answer: Soft Bounces
© 2025 All rights reserved
