1
Marketo Certified Expert Practice Questions
with Correct Answers | Updated (100%
Correct Answers)
Where are Marketo landing pages hosted? Answer: on Marketo
servers
What items do landing pages contain? Answer: Forms, rectangles,
images
TRUE or FALSE
For best deliverability, emails should use tables for layout instead of
CSS. Answer: TRUE
TRUE or FALSE
It's recommended to repeat your site navigation in a Marketo
Landing page. Answer: FALSE: It's not recommended
What does the URL builder allow you to capture? Answer: Details
from hidden fields on a form
What tool do you use to control the appearance of elements on a
landing page Answer: Property Sheet in the Landing page designer
What is progressive profiling used for? Answer: Progressive profiling
is used to capture additional new information for a lead.
© 2025 All rights reserved
,2
TRUE or FALSE
A single Marketo Form can be used on multiple Marketo Landing
pages? Answer: TRUE
TRUE or FALSE
A person who fills out the same Marketo form multiple times using
the same email address will have multiple lead records created in
Marketo. Answer: FALSE
TRUE or FALSE
You can personalize an email to display the name of the lead using
a lead token. Answer: TRUE
If sending an HTML email, it is also a best practice to... Answer:
Send a Text version as well
In order for an email to be used in a Smart Campaign... Answer: It
must be approved
TRUE or FALSE
Leads who have unsubscribed will not receive operational emails.
Answer: FALSE
To which Program asset can you add
Marketo's social media sharing tools? Answer: Landing Pages
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, 3
TRUE or FALSE
Social media sharing tools cannot be added to landing pages.
Answer: FALSE: social media tools can be added to landing pages,
but not emails.
What Marketo assets use templates? Answer: Emails and landing
pages
Where can images and assets be uploaded in Marketo? Answer:
The images and files folder in the Design Studio
TRUE or FALSE
When an email is "Published to Sales
Insight", this indicates that the email is sales-available. Answer:
TRUE
Which type of profiling is used to capture additional new
information each time a known lead re-visits a form? Answer:
Progressive Profiling
TRUE or FALSE
Both Smart Campaigns and single Flow Actions can be used to send
email alerts to sales, or to create tasks that appear in Salesforce.com
Answer: TRUE
© 2025 All rights reserved
Marketo Certified Expert Practice Questions
with Correct Answers | Updated (100%
Correct Answers)
Where are Marketo landing pages hosted? Answer: on Marketo
servers
What items do landing pages contain? Answer: Forms, rectangles,
images
TRUE or FALSE
For best deliverability, emails should use tables for layout instead of
CSS. Answer: TRUE
TRUE or FALSE
It's recommended to repeat your site navigation in a Marketo
Landing page. Answer: FALSE: It's not recommended
What does the URL builder allow you to capture? Answer: Details
from hidden fields on a form
What tool do you use to control the appearance of elements on a
landing page Answer: Property Sheet in the Landing page designer
What is progressive profiling used for? Answer: Progressive profiling
is used to capture additional new information for a lead.
© 2025 All rights reserved
,2
TRUE or FALSE
A single Marketo Form can be used on multiple Marketo Landing
pages? Answer: TRUE
TRUE or FALSE
A person who fills out the same Marketo form multiple times using
the same email address will have multiple lead records created in
Marketo. Answer: FALSE
TRUE or FALSE
You can personalize an email to display the name of the lead using
a lead token. Answer: TRUE
If sending an HTML email, it is also a best practice to... Answer:
Send a Text version as well
In order for an email to be used in a Smart Campaign... Answer: It
must be approved
TRUE or FALSE
Leads who have unsubscribed will not receive operational emails.
Answer: FALSE
To which Program asset can you add
Marketo's social media sharing tools? Answer: Landing Pages
© 2025 All rights reserved
, 3
TRUE or FALSE
Social media sharing tools cannot be added to landing pages.
Answer: FALSE: social media tools can be added to landing pages,
but not emails.
What Marketo assets use templates? Answer: Emails and landing
pages
Where can images and assets be uploaded in Marketo? Answer:
The images and files folder in the Design Studio
TRUE or FALSE
When an email is "Published to Sales
Insight", this indicates that the email is sales-available. Answer:
TRUE
Which type of profiling is used to capture additional new
information each time a known lead re-visits a form? Answer:
Progressive Profiling
TRUE or FALSE
Both Smart Campaigns and single Flow Actions can be used to send
email alerts to sales, or to create tasks that appear in Salesforce.com
Answer: TRUE
© 2025 All rights reserved
