Summary MNM2614 Exam Study Pack

MODULE :MNM2614

,MNM2614 Exam Study Notes
Pack

Contains:
• Comprehensive Notes & Summaries

, Please note the slides provided are based on the prescribed textbook and
the study guide for MNM2608 and should only be used for revision
purposes. Please note all prescribed material needs to be studied.
Should you wish to reference aspects on the slides, please be sure to
consult the prescribed material:


• Bothma, C. 2017. Product management. 2nd ed. South Africa, Cape Town:
Juta.
• Fourie, L., Mosupyoe, L.S.S.N. & Luizihno, F.L. 2012. Product Management:
Only study guide for MNM2608. University of South Africa.


Please be sure to review tutorial letter 102 under additional resources - The
page reference guide links sections in the study guide with sections in the
prescribed textbook.

, SUBJECT FRAMEWORK
TOPIC 1: THE PRODUCT CONCEPT
Study unit 1: The product concept
Study unit 2: Product classification

TOPIC 2: PRODUCT DECISIONS
Study unit 3: Product decisions
Study unit 4: Branding
Study unit 5: Product differentiation and positioning
Study unit 6: New product development (NPD)
Study unit 7: The product life cycle (PLC)

TOPIC 3: PRODUCT MANAGEMENT
Study unit 8: Ethical and legal issues relating to products
Study unit 9: Product management and the product manager