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Case

Case Beerens schoenmode in Tilburg

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2013/2014 Written for academic year
Institution
Fontys Hogeschool (Fontys)
Module
E-Marketing
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Een case over Beerens Schoenmode in Tilburg. Het gaat hier om een online advertentiecampagne, waarbij je zelf een budget van 12.500euro mag verdelen.

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Beerens schoenmode in Tilburg

Online advertentiecampagne

Budget: 12.500
- Banners: 2.500
- Overig: 10.000


Tariefkaart STER: - Channel Gezin 4,00 CPM oplage 3.561.000
- Channel Jongeren 4,00 CPM oplage 3.406.000
------------------------------------------- +/-
28,-

Google AdWords: dagbudget zelf bepalen of max. 10 cent voor elke klik


Intensief Basis Starter MKB klein
Onderhoud Dagelijks Dagelijks Weekelijks Weekelijks
Doormeten Ja Ja - -
Rapportage Weekelijks Maandelijks Maandelijks -
Set-up kosten 400,- 300 200,- 99,-
Maximaal Klikbudget > 1500,- 1500,- 500,- 150,-
Abonnementskosten 350,- 250,- 150,- 99,-




http://www.zigt.nl/tools/Tariefkaarten?zoek=ster
http://www.beerensschoenen.nl/

Document information

Study
Communicatie
Uploaded on
September 12, 2014
Number of pages
1
Written in
2013/2014
Type
Case
Professor(s)
Unknown
Grade
Unknown
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Subjects

  • marketing
  • online marketing
  • e marketing
  • communicatie
  • feht
  • hbo
  • seo
  • clicks
  • shares
  • media
  • case
  • beerens schoenmode
  • tilburg

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