Poster Analysis
, Media Langauge
When was Score released?
1967 (the same year that homosexuality was decriminalised)
Mise-en-scene analysis
- Props: guns, belts, animal skin, palm trees, white fake background, fake lighting
- Orange lighting:
- used to create the idea of sunshine and make the women look more
attractive
- Leaves and trees in the background, as well as khaki clothing, are symbols
suggesting the ad is set in a jungle.
- Suggest men have an animalistic nature, linking to the idea of predator
(men) and prey (women)
- Suggest hair cream contains natural products and is also exotic/unique
(anchors the text)
- Direct address
- The woman positioned front left:
- Shows the advert is made for male consumption. Seducing the male
audience and inviting them to objectify and gaze upon her -
promotes voyeurism.
- Proxemics
- The male is positioned higher than the women, therefore conforming to
hegemonic ideologies.
- May allude to the British Empire and how it dominated other
countries. By 1922, the British Empire contained one-quarter of the
world's population.
- Costume / setting (colonialism)
- The advert is set in a tropical country (signified by leaves in the
background and khaki clothing) that houses terrain such as rainforests and
jungles. This type of environment cannot be found in UK or western
European countries so it alludes to the idea that western countries have
colonised areas such as Africa and Asia, where you would find these
jungles.
- Facial expression
- The women are 'eyeing' the man up. They have sexual facial expressions.
Production values and Aesthetics
- Fake palm trees - used to convey the idea of a wild and competitive nature
, Media Langauge
When was Score released?
1967 (the same year that homosexuality was decriminalised)
Mise-en-scene analysis
- Props: guns, belts, animal skin, palm trees, white fake background, fake lighting
- Orange lighting:
- used to create the idea of sunshine and make the women look more
attractive
- Leaves and trees in the background, as well as khaki clothing, are symbols
suggesting the ad is set in a jungle.
- Suggest men have an animalistic nature, linking to the idea of predator
(men) and prey (women)
- Suggest hair cream contains natural products and is also exotic/unique
(anchors the text)
- Direct address
- The woman positioned front left:
- Shows the advert is made for male consumption. Seducing the male
audience and inviting them to objectify and gaze upon her -
promotes voyeurism.
- Proxemics
- The male is positioned higher than the women, therefore conforming to
hegemonic ideologies.
- May allude to the British Empire and how it dominated other
countries. By 1922, the British Empire contained one-quarter of the
world's population.
- Costume / setting (colonialism)
- The advert is set in a tropical country (signified by leaves in the
background and khaki clothing) that houses terrain such as rainforests and
jungles. This type of environment cannot be found in UK or western
European countries so it alludes to the idea that western countries have
colonised areas such as Africa and Asia, where you would find these
jungles.
- Facial expression
- The women are 'eyeing' the man up. They have sexual facial expressions.
Production values and Aesthetics
- Fake palm trees - used to convey the idea of a wild and competitive nature
