SPMT 370 MIDTERM REVIEW QUESTIONS
Avid fan - Answers -fan with stronger than average loyalty, enthusiasm, and puts more
energy and time into being a fan
Socialization - Answers -process which people learn attitudes, values, and actions
appropriate as a member of society
Need for inner peace - Answers -in self actualization category of maslow's hierarchy of
needs; a fans desire
High context communication - Answers -useful to sport professionals when interacting
with fans from cultures that are from cultures and reliant on body language
What percentage of communication is nonverbal - Answers -70%
Time periods across sport fan socialization life cycle - Answers -- Childhood (birth-9yrs)
- adolescence (10-18 yrs)
-young adults (college through 20s)
Emotional inteligence - Answers -ability to effectively understand oneself and others,
cope woth immediate surroundings
Psychographic - Answers -researchers gather data and include fans spending habits,
hobbies, thoughts, and values
Situation based involvment - Answers -fans go to sport event based on specific event
or something special happening (ex- superbowl)
Flutie Effect - Answers -having a successful sports team increases exposure and
undergrad enrollment
Management information system - Answers --pro sports teams use this to collect and
store fan related information
Consumer behavior - Answers -greater understanding, marketers develop promotional
activity and greater effectiveness in influencing people to buy more service
Emotion based - Answers -high involvement fan segment
What percent of marketing effect is gone within 3-15 months - Answers -90%
Avid fan - Answers -fan with stronger than average loyalty, enthusiasm, and puts more
energy and time into being a fan
Socialization - Answers -process which people learn attitudes, values, and actions
appropriate as a member of society
Need for inner peace - Answers -in self actualization category of maslow's hierarchy of
needs; a fans desire
High context communication - Answers -useful to sport professionals when interacting
with fans from cultures that are from cultures and reliant on body language
What percentage of communication is nonverbal - Answers -70%
Time periods across sport fan socialization life cycle - Answers -- Childhood (birth-9yrs)
- adolescence (10-18 yrs)
-young adults (college through 20s)
Emotional inteligence - Answers -ability to effectively understand oneself and others,
cope woth immediate surroundings
Psychographic - Answers -researchers gather data and include fans spending habits,
hobbies, thoughts, and values
Situation based involvment - Answers -fans go to sport event based on specific event
or something special happening (ex- superbowl)
Flutie Effect - Answers -having a successful sports team increases exposure and
undergrad enrollment
Management information system - Answers --pro sports teams use this to collect and
store fan related information
Consumer behavior - Answers -greater understanding, marketers develop promotional
activity and greater effectiveness in influencing people to buy more service
Emotion based - Answers -high involvement fan segment
What percent of marketing effect is gone within 3-15 months - Answers -90%
