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MGMT 640 Exam 2 Questions with Correct
Answers | Updated (100% Correct Answers)
The Innovation Process Answer: Idea Generation, Opportunity
Recognition (Idea Evaluation/Incubation), Development,
Commercialization
S-Curves Answer: Visually depict how a product, service, technology
or business progresses and evolves over time (generalized
development path). Can be viewed on an incremental level to map
product evolutions and opportunities or on a macro scale to
describe the evolution of businesses and industries. illustrates the
growth and maturation of innovations as well as the technological
cycles that most industries experience.
3 types of technological change Answer: platform, component, and
design
Platform innovation Answer: the emergence of a new technology
based on scientific principles that are distinctly different from those
of existing ones. Ex: Compact Disk (CD) used a new platform, laser
optics, to write and read data when the prior technology used
magnetism.
Component Innovation Answer: One that uses new parts or
materials within the same technological platform. Ex: magnetic tape,
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,2
floppy disk, and zip disk differ by the use if components or
materials, but all are based on the same platform of magnetic
recording.
Design innovation Answer: A reconfiguration of the linkages and
layout of components within the same technological design. Ex:
floppy disk decreased from 14 to 8 inches in 1978, to 5,25 inches in
1980, to 3.5 inches in 1985, and 2.5 inches in 1989, though each
was based on magnetic recording.
4 major stages of a technology's life cycle Answer: Introduction,
growth, maturity, and decline
Introduction Stage Answer: A new technological platform makes
slow progress in performance during the early phase of its product
life cycle. Ex: the laser beam was a new platform that required much
time and effort to achieve the safety and miniaturization required to
use it as a surgical tool.
Growth Stage Answer: With continued research, the technological
platform crosses a threshold after which it makes rapid progress.
Usually begins with the emergence of a dominant standard around
which product characteristics and consumer preferences coalesce.
Ex: DVD vs Blu-ray once blu-ray got the movie companies using it
they won out.
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, 3
Maturity and Decline Stage Answer: After a rapid growth
performance improvement period, the new technology reaches a
period of maturity after which progress occurs slowly or reaches a
ceiling, and then begins to decline.
4 items in Dr. Cooper's Innovation Diamond Answer: 1. Strategy
innovation
2. Resources (portfolio/ management)
3. Tactical Details / Gameplan / a stage gate process (from
beginning to implementation)
4. People, cross-functional/good teams
no magic bullet
Market Pull Answer: the innovations' source is a currently
inadequate satisfaction of customer needs, which results in new
demands for problem-solving (invent-to-order' a product for a
certain need) the impulse comes from individuals or groups who
(are willing to) articulate their subjective demands. Looking for the
best way of satisfying a newly emerging customers demand.
improvement of the existing products, extension of the existing offer
or decrease price. impulses for continuous, incremental innovations
or for process innovations
© 2025 All rights reserved
MGMT 640 Exam 2 Questions with Correct
Answers | Updated (100% Correct Answers)
The Innovation Process Answer: Idea Generation, Opportunity
Recognition (Idea Evaluation/Incubation), Development,
Commercialization
S-Curves Answer: Visually depict how a product, service, technology
or business progresses and evolves over time (generalized
development path). Can be viewed on an incremental level to map
product evolutions and opportunities or on a macro scale to
describe the evolution of businesses and industries. illustrates the
growth and maturation of innovations as well as the technological
cycles that most industries experience.
3 types of technological change Answer: platform, component, and
design
Platform innovation Answer: the emergence of a new technology
based on scientific principles that are distinctly different from those
of existing ones. Ex: Compact Disk (CD) used a new platform, laser
optics, to write and read data when the prior technology used
magnetism.
Component Innovation Answer: One that uses new parts or
materials within the same technological platform. Ex: magnetic tape,
© 2025 All rights reserved
,2
floppy disk, and zip disk differ by the use if components or
materials, but all are based on the same platform of magnetic
recording.
Design innovation Answer: A reconfiguration of the linkages and
layout of components within the same technological design. Ex:
floppy disk decreased from 14 to 8 inches in 1978, to 5,25 inches in
1980, to 3.5 inches in 1985, and 2.5 inches in 1989, though each
was based on magnetic recording.
4 major stages of a technology's life cycle Answer: Introduction,
growth, maturity, and decline
Introduction Stage Answer: A new technological platform makes
slow progress in performance during the early phase of its product
life cycle. Ex: the laser beam was a new platform that required much
time and effort to achieve the safety and miniaturization required to
use it as a surgical tool.
Growth Stage Answer: With continued research, the technological
platform crosses a threshold after which it makes rapid progress.
Usually begins with the emergence of a dominant standard around
which product characteristics and consumer preferences coalesce.
Ex: DVD vs Blu-ray once blu-ray got the movie companies using it
they won out.
© 2025 All rights reserved
, 3
Maturity and Decline Stage Answer: After a rapid growth
performance improvement period, the new technology reaches a
period of maturity after which progress occurs slowly or reaches a
ceiling, and then begins to decline.
4 items in Dr. Cooper's Innovation Diamond Answer: 1. Strategy
innovation
2. Resources (portfolio/ management)
3. Tactical Details / Gameplan / a stage gate process (from
beginning to implementation)
4. People, cross-functional/good teams
no magic bullet
Market Pull Answer: the innovations' source is a currently
inadequate satisfaction of customer needs, which results in new
demands for problem-solving (invent-to-order' a product for a
certain need) the impulse comes from individuals or groups who
(are willing to) articulate their subjective demands. Looking for the
best way of satisfying a newly emerging customers demand.
improvement of the existing products, extension of the existing offer
or decrease price. impulses for continuous, incremental innovations
or for process innovations
© 2025 All rights reserved
