Page | 1
TIKTOK MEDIA BUYING CERTIFICATION
EXAM 2026 QUESTIONS AND ANSWERS|
ACE YOUR GRADES– SPARK ADS, PIXEL,
AD FORMATS, TARGETING, AND
OPTIMIZATION.
Manual Advanced Matching - correct answer -The passing of
customer information to TT from your website. Provides flexibility
to configure what information and for which events you want to
pass to TT
Automatic Advanced Matching - correct answer -When
advertisers instruct TT to automatically identify form fields on
pages where Pixel is installed, and to hash and collect email and
phone numbers entered on those pages for measurement,
optimization, and targeting of your campaigns.
Ad Group - correct answer -At the ad group level, you can define
your ad placement, choose your target audience, apply brand
safety controls, set your budget, and decide on a bid and
optimization strategy.
, Page | 2
Ad - correct answer -At the ad level, you can upload and manage
ad creatives. You can also select interactive add-ons, call-to-
actions, designation pages, and manage Spark ads.
Learning Phase - correct answer -The learning phase describes
the time it takes for TT's delivery algorithm to learn how to best
deliver your ad.
Split Testing (A/B Testing) - correct answer -Testing two different
versions of ads to determine which one performs better
*Benefits: Tool automatically duplicates campaign settings, 90%
confidence rate, winning ad continues to run with just one click
Brand Safety - correct answer -Set of measures that aims to
protect the image and reputation of brands.
Inventory Filter - correct answer -Full Inventory: Excludes content
that goes against community guidelines
Standard inventory: Excludes content that includes the
glamorization of mature themes
Limited Inventory: Most stringent level of filtering
, Page | 3
Comment Management Tool - correct answer -Allows users to
view, export, hide, filter, like, reply and pin comments.
Campaign Budget Optimization (CBO) - correct answer -Feature
that allows you to optimize budgets at the campaign level instead
of the ad group level.
Smart Performance Campaign (SPC) - correct answer -Designed
to run performance campaigns at scale with less manual steps.
TT automatically optimize settings based on data
Broad Targeting - correct answer -Reaching a wide range of
potential audiences by setting the minimum number of targeting
constraints for an ad. Provides four main dimensions -
Demographics, Device, Interests, Behavior
Advanced Targeting - correct answer -Involves creating "Custom
Audiences" to show ads to individuals who are already familiar
with your business to retarget, exclude recent customers, or
create Lookalikes for prospecting
TIKTOK MEDIA BUYING CERTIFICATION
EXAM 2026 QUESTIONS AND ANSWERS|
ACE YOUR GRADES– SPARK ADS, PIXEL,
AD FORMATS, TARGETING, AND
OPTIMIZATION.
Manual Advanced Matching - correct answer -The passing of
customer information to TT from your website. Provides flexibility
to configure what information and for which events you want to
pass to TT
Automatic Advanced Matching - correct answer -When
advertisers instruct TT to automatically identify form fields on
pages where Pixel is installed, and to hash and collect email and
phone numbers entered on those pages for measurement,
optimization, and targeting of your campaigns.
Ad Group - correct answer -At the ad group level, you can define
your ad placement, choose your target audience, apply brand
safety controls, set your budget, and decide on a bid and
optimization strategy.
, Page | 2
Ad - correct answer -At the ad level, you can upload and manage
ad creatives. You can also select interactive add-ons, call-to-
actions, designation pages, and manage Spark ads.
Learning Phase - correct answer -The learning phase describes
the time it takes for TT's delivery algorithm to learn how to best
deliver your ad.
Split Testing (A/B Testing) - correct answer -Testing two different
versions of ads to determine which one performs better
*Benefits: Tool automatically duplicates campaign settings, 90%
confidence rate, winning ad continues to run with just one click
Brand Safety - correct answer -Set of measures that aims to
protect the image and reputation of brands.
Inventory Filter - correct answer -Full Inventory: Excludes content
that goes against community guidelines
Standard inventory: Excludes content that includes the
glamorization of mature themes
Limited Inventory: Most stringent level of filtering
, Page | 3
Comment Management Tool - correct answer -Allows users to
view, export, hide, filter, like, reply and pin comments.
Campaign Budget Optimization (CBO) - correct answer -Feature
that allows you to optimize budgets at the campaign level instead
of the ad group level.
Smart Performance Campaign (SPC) - correct answer -Designed
to run performance campaigns at scale with less manual steps.
TT automatically optimize settings based on data
Broad Targeting - correct answer -Reaching a wide range of
potential audiences by setting the minimum number of targeting
constraints for an ad. Provides four main dimensions -
Demographics, Device, Interests, Behavior
Advanced Targeting - correct answer -Involves creating "Custom
Audiences" to show ads to individuals who are already familiar
with your business to retarget, exclude recent customers, or
create Lookalikes for prospecting
