APRD 1003 EXAM 2 | QUESTIONS
AND ANSWERS | LATEST UPDATE |
SOLVED | 100% CORRECT
ALREADY GRADED A+
What are the key elements of a fear appeal? - ANSWERS-The
magnitude of danger
The probability it will happen
The apparent efficacy of the recommended response
Why is targeting the message to a specific audience important? -
ANSWERS-It helps you to determine the best way to market to them,
as well as how they may use your product.
What is inoculation theory? - ANSWERS-The goal is to make attitudes
resistant to change.
"Inoculation theory explains how an attitude or belief can be protected
against influence in much the same way a body can be protected
against disease-through pre-exposure to weakened versions of a
stronger, future threat."
Unchallenged beliefs are more easily changed because the person
isn't used to defending the beliefs
, What are the major components in an inoculation message? -
ANSWERS-The experience of seeing attacks refuted lowers credibility
of future attacks.
Pre-exposure to attacks may make a person more aware of their
vulnerabilities.
What is persuasion? - ANSWERS-Attitude change resulting from
exposure to information from others.
What are attitudes? - ANSWERS-evaluations of people, objects, and
ideas, predispositions toward things (Liking something/Not liking
something)
What are the components of attitudes? - ANSWERS-Affective - liking or
feeling about an object
Cognitive - beliefs about an object
Behavioral - actions toward the object
What are beliefs? - ANSWERS-statements that people hold to be true
What did Dr. Hovland's research indicate regarding the efficacy of
propaganda? - ANSWERS-- ability of someone to resist persuasion by a
certain group depended on your degree of belonging to the group.
- with the advent of government propaganda in support of the United
States' participation in World War II
- the artifacts worth investigating helped with increase of persuasive
communication with intent to affect behavior, attitude, and values.
AND ANSWERS | LATEST UPDATE |
SOLVED | 100% CORRECT
ALREADY GRADED A+
What are the key elements of a fear appeal? - ANSWERS-The
magnitude of danger
The probability it will happen
The apparent efficacy of the recommended response
Why is targeting the message to a specific audience important? -
ANSWERS-It helps you to determine the best way to market to them,
as well as how they may use your product.
What is inoculation theory? - ANSWERS-The goal is to make attitudes
resistant to change.
"Inoculation theory explains how an attitude or belief can be protected
against influence in much the same way a body can be protected
against disease-through pre-exposure to weakened versions of a
stronger, future threat."
Unchallenged beliefs are more easily changed because the person
isn't used to defending the beliefs
, What are the major components in an inoculation message? -
ANSWERS-The experience of seeing attacks refuted lowers credibility
of future attacks.
Pre-exposure to attacks may make a person more aware of their
vulnerabilities.
What is persuasion? - ANSWERS-Attitude change resulting from
exposure to information from others.
What are attitudes? - ANSWERS-evaluations of people, objects, and
ideas, predispositions toward things (Liking something/Not liking
something)
What are the components of attitudes? - ANSWERS-Affective - liking or
feeling about an object
Cognitive - beliefs about an object
Behavioral - actions toward the object
What are beliefs? - ANSWERS-statements that people hold to be true
What did Dr. Hovland's research indicate regarding the efficacy of
propaganda? - ANSWERS-- ability of someone to resist persuasion by a
certain group depended on your degree of belonging to the group.
- with the advent of government propaganda in support of the United
States' participation in World War II
- the artifacts worth investigating helped with increase of persuasive
communication with intent to affect behavior, attitude, and values.
