HSPM Exam 3 Exam Questions with Correct Answers| Latest Update Guaranteed Success
Strategic activities are activities that address long-term goals while tactical plans are developed
for shorter time frame plans T/F True
Which of the following is not one of the criteria for market segmentation? Heterogenous
_________ segmentation divides customer by their usage rates, volume of use, frequency of
use, usage status, and use occasions. Behavioral
"Brand _____________" is the value that consumers give to a product because of the
associations with the brand. Equity
Market ________________ is a process through which people with similar needs, wants, and
characteristics are grouped together so that a tourism organization can use greater precision in
serving and communicating with these people. Segmentation
The process of developing a marketing approach that is based upon the satisfaction of visitors'
needs and wants, while respecting the community's long-term interests is: Societal
Marketing
The last step in the marketing planning process where success is evaluated fits with this
question. How do we know if we got there?
The VALS (Values and Life Styles) system is one example of psychographic segmentation.
True
_________ is another name for cooperative marketing in tourism. Partnership
This additional "P" of marketing is not one of the traditional "four Ps of marketing" but requires
attention because of uniqueness of tourism marketing. People
Strategic activities are activities that address long-term goals while tactical plans are developed
for shorter time frame plans T/F True
Which of the following is not one of the criteria for market segmentation? Heterogenous
_________ segmentation divides customer by their usage rates, volume of use, frequency of
use, usage status, and use occasions. Behavioral
"Brand _____________" is the value that consumers give to a product because of the
associations with the brand. Equity
Market ________________ is a process through which people with similar needs, wants, and
characteristics are grouped together so that a tourism organization can use greater precision in
serving and communicating with these people. Segmentation
The process of developing a marketing approach that is based upon the satisfaction of visitors'
needs and wants, while respecting the community's long-term interests is: Societal
Marketing
The last step in the marketing planning process where success is evaluated fits with this
question. How do we know if we got there?
The VALS (Values and Life Styles) system is one example of psychographic segmentation.
True
_________ is another name for cooperative marketing in tourism. Partnership
This additional "P" of marketing is not one of the traditional "four Ps of marketing" but requires
attention because of uniqueness of tourism marketing. People
