MKT 100 TEST PAPER 2026 EXAM STUDY
SHEET QUESTIONS WITH ANSWERS GRADED
A+
◍ Integrated Marketing. Answer: Marketing activities with a common
focus on the marketplace or a customer segment. The execution of
each individual piece of the integrated marketing plan is consistent
with, and supportive of, each of the other pieces of the plan. Each
branding effort is presented in similar style that reinforces the brand's
ultimate message.
◍ Societal marketing orientation. Answer: the idea that an
organization exists not only to satisfy customer wants and needs and
to meet organizational objectives but also to preserve or enhance
individuals' and society's long-term best interests.
◍ Relationship marketing orientation. Answer: focusing the firm's
activities on satisfying our target customers
◍ Relationship marketing orientation consists of.... Answer:
Customer satisfaction and Relationship marketing
◍ The difference between Relationship Marketing and Relationship
Management. Answer: Marketing is more focused on acquiring the
necessary hardware and software to create a database or system to
gather and track customer information.
,Management is an overall company strategy that a firm employs to
understand the needs of customers, keep updated on their needs and
satisfy them over the long terms
◍ Customer Relationship Management (CRM). Answer: a system that
gathers information about customers that can help build customer
loyalty and retain those loyal customers. management involves a lot
of interaction with the customers
◍ Customer satisfaction. Answer: customers' evaluation of a good or
service in terms of whether it has met their needs and expectations
◍ Relationship Marketing. Answer: a strategy that focuses on keeping
and improving relationships with current customers
◍ Customer value. Answer: the relationship between benefits and the
sacrifice necessary to obtain those benefits
◍ Market segments. Answer: groups of customers within a large
market who share common needs
◍ Marketing mix. Answer: 4P's: Product, Price, Promotion, Place
The marketing mix refers to the set of actions or tactics that a
company uses to promote its brand or product in the market.
, ◍ What do marketing managers do?. Answer: Oversee the
development of the marketing mix
◍ Target Market. Answer: group if potential customers that managers
feel is most likely to buy firm's product
◍ What does CREST stand for ?. Answer: Competitive
Regulatory
Economic
Social
Technological
◍ What is CREST?. Answer: External environments/forces, that can
have impact on the firm
◍ Environmental scanning. Answer: collection and interpretation of
information about forces, events, and relationships in the external
environment that may affect the future of the organization or the
implementation of the marketing plan
◍ Michael Porter's Five Forces of competition (CREST). Answer:
Direct competitors: competitors most closely matching a firm's
product offering
Substitutes: competitors whose products can satisfy the same need,
but in different ways
SHEET QUESTIONS WITH ANSWERS GRADED
A+
◍ Integrated Marketing. Answer: Marketing activities with a common
focus on the marketplace or a customer segment. The execution of
each individual piece of the integrated marketing plan is consistent
with, and supportive of, each of the other pieces of the plan. Each
branding effort is presented in similar style that reinforces the brand's
ultimate message.
◍ Societal marketing orientation. Answer: the idea that an
organization exists not only to satisfy customer wants and needs and
to meet organizational objectives but also to preserve or enhance
individuals' and society's long-term best interests.
◍ Relationship marketing orientation. Answer: focusing the firm's
activities on satisfying our target customers
◍ Relationship marketing orientation consists of.... Answer:
Customer satisfaction and Relationship marketing
◍ The difference between Relationship Marketing and Relationship
Management. Answer: Marketing is more focused on acquiring the
necessary hardware and software to create a database or system to
gather and track customer information.
,Management is an overall company strategy that a firm employs to
understand the needs of customers, keep updated on their needs and
satisfy them over the long terms
◍ Customer Relationship Management (CRM). Answer: a system that
gathers information about customers that can help build customer
loyalty and retain those loyal customers. management involves a lot
of interaction with the customers
◍ Customer satisfaction. Answer: customers' evaluation of a good or
service in terms of whether it has met their needs and expectations
◍ Relationship Marketing. Answer: a strategy that focuses on keeping
and improving relationships with current customers
◍ Customer value. Answer: the relationship between benefits and the
sacrifice necessary to obtain those benefits
◍ Market segments. Answer: groups of customers within a large
market who share common needs
◍ Marketing mix. Answer: 4P's: Product, Price, Promotion, Place
The marketing mix refers to the set of actions or tactics that a
company uses to promote its brand or product in the market.
, ◍ What do marketing managers do?. Answer: Oversee the
development of the marketing mix
◍ Target Market. Answer: group if potential customers that managers
feel is most likely to buy firm's product
◍ What does CREST stand for ?. Answer: Competitive
Regulatory
Economic
Social
Technological
◍ What is CREST?. Answer: External environments/forces, that can
have impact on the firm
◍ Environmental scanning. Answer: collection and interpretation of
information about forces, events, and relationships in the external
environment that may affect the future of the organization or the
implementation of the marketing plan
◍ Michael Porter's Five Forces of competition (CREST). Answer:
Direct competitors: competitors most closely matching a firm's
product offering
Substitutes: competitors whose products can satisfy the same need,
but in different ways
