C180 Final Exam Review Questions and
Correct Answers 2026 /2027 |Already
Graded A+||Brand New Version!!!
Hierarchy of Effects Model - CORRECT ANSWER -How the target audience processes and uses
advertisements' information to influence product and brand choices
Three dimensions of hierarchy of effects model - CORRECT ANSWER -1. Cognitive dimension:
thinking, recall, recognition
2. Affective dimension: feeling
3. Conation: behavioral/doing
Traditional Hierarchy of Effects - CORRECT ANSWER -- Steps are not necessarily equidistance
from each other
- Consumers could progress through multiple steps simultaneously
- Consumers' psychological or economic involvement in the product are important
determinations of reaching the conation stage
Lavidge and Steiner Model - CORRECT ANSWER -Cognitive (awareness, thinking) -> Affective
(knowledge/liking) -> Cognitive (purchase/do)
Alternative Low-Involvement Hierarchy - CORRECT ANSWER -Cognition (think) -> Cognition (d) -
> Affective (feel)
, Other alternative models - CORRECT ANSWER -- AIDA Model (attention, interest, desire, action)
- ACCA Model - Russel Colley
- AIETA Model - Everet Rogers
- PACYRB - William McGuire
Attitudes Toward the Ad - CORRECT ANSWER -Concerns a predisposition to respond in a
favorable or unfavorable manner toward the ad
To drive brand attitude, advertisers must: - CORRECT ANSWER -- Strive for maximum
entertainment value and positive affective reactions
- Larger production
- More executions in a campaign
- Shorter campaign life cycles
Public Relations - CORRECT ANSWER -Communication actively aimed at building and
maintaining mutually beneficial relationships with an organization and its publics and
stakeholders
Organization - CORRECT ANSWER -Any organized collective with a mission
Correct Answers 2026 /2027 |Already
Graded A+||Brand New Version!!!
Hierarchy of Effects Model - CORRECT ANSWER -How the target audience processes and uses
advertisements' information to influence product and brand choices
Three dimensions of hierarchy of effects model - CORRECT ANSWER -1. Cognitive dimension:
thinking, recall, recognition
2. Affective dimension: feeling
3. Conation: behavioral/doing
Traditional Hierarchy of Effects - CORRECT ANSWER -- Steps are not necessarily equidistance
from each other
- Consumers could progress through multiple steps simultaneously
- Consumers' psychological or economic involvement in the product are important
determinations of reaching the conation stage
Lavidge and Steiner Model - CORRECT ANSWER -Cognitive (awareness, thinking) -> Affective
(knowledge/liking) -> Cognitive (purchase/do)
Alternative Low-Involvement Hierarchy - CORRECT ANSWER -Cognition (think) -> Cognition (d) -
> Affective (feel)
, Other alternative models - CORRECT ANSWER -- AIDA Model (attention, interest, desire, action)
- ACCA Model - Russel Colley
- AIETA Model - Everet Rogers
- PACYRB - William McGuire
Attitudes Toward the Ad - CORRECT ANSWER -Concerns a predisposition to respond in a
favorable or unfavorable manner toward the ad
To drive brand attitude, advertisers must: - CORRECT ANSWER -- Strive for maximum
entertainment value and positive affective reactions
- Larger production
- More executions in a campaign
- Shorter campaign life cycles
Public Relations - CORRECT ANSWER -Communication actively aimed at building and
maintaining mutually beneficial relationships with an organization and its publics and
stakeholders
Organization - CORRECT ANSWER -Any organized collective with a mission
