DMI + AMA PRO CERTIFICATION 2026 UPDATED ACTUAL EXAM WITH CORRECT SOLUTIONS

1 | Page
| | | | | |




DMI + AMA PRO CERTIFICATION 2026
UPDATED ACTUAL EXAM WITH
CORRECT SOLUTIONS.


Your campaign budget for Q2 has been decreased but
| | | | | | | |


management still expect you to increase the company's social
| | | | | | | | |


following across Facebook, LinkedIn, and Instagram.
| | | | | |




What are the best methods you can adopt to build a loyal
| | | | | | | | | | |


community?
|




Choose TWO of the following: | | | |




1. Launch a follower ad campaign on LinkedIn | | | | | |




2. Use hashtags in posts to increase discoverability
| | | | | |




3. Run an integrated Facebook and Instagram campaign
| | | | | |




4. Join social platform groups relevant to your business -
| | | | | | | |


correct answer- 2. Use hashtags in posts to increase
| | | | | | | | |


discoverability
|




4. Join social platform groups relevant to your business
| | | | | | | |




You were successful in your community building efforts and have
| | | | | | | | |


increased the company's social following by 9% across
| | | | | | | |


Facebook, LinkedIn, and Instagram. Now your challenge is to
| | | | | | | | |


sustain this community.
| | |

,2 | Page
| | | | | |




What are the best methods for doing this?
| | | | | | |




Choose TWO of the following: | | | |




1. Include a personal name in public social responses | | | | | | |




2. Use persuasive CTAs in posts that encourage actions
| | | | | | |




3. Avoid recurring topics or series that may bore users
| | | | | | | |




4. Follow the 70/30 rule for content promotion - correct answer-
| | | | | | | | |


1. Include a personal name in public social responses | | | | | | |




2. Use persuasive CTAs in posts that encourage actions
| | | | | | |




Posting regularly on social media platforms makes you more
| | | | | | | |


visible to potential customers.
| | | |




When posting content on social platforms, what best practices
| | | | | | | |


should you follow?
| | |




Choose TWO of the following: | | | |




1. Ensure posts are topical and relevant | | | | |




2. Include photos and videos | | |




3. Include as much detail as possible | | | | |




4. Use hashtags and emojis sparingly - correct answer- 1.
| | | | | | | |


Ensure posts are topical and relevant
| | | | | |




2. Include photos and videos
| | | |

,3 | Page
| | | | | |




Video is important in digital marketing, as it can offer marketers a
| | | | | | | | | | |


huge return on investment.
| | | |




When posting video content on social media platforms, what best
| | | | | | | | |


practices should you follow?
| | | |




Choose TWO of the following: | | | |




1. Aim to capture attention within the first 20 seconds
| | | | | | | |




2. Capture and share live events | | | |




3. Design your videos for sound-on | | | |




4. Design your videos for vertical views - correct answer- 2.
| | | | | | | | |


Capture and share live events
| | | | |




4. Design your videos for vertical views
| | | | | |




You've been asked to train a new digital marketing intern on the
| | | | | | | | | | |


best practices to follow when using hashtags. Which key hashtag
| | | | | | | | | |


rules have been broken in this image?
| | | | | | |




"Check out these 10 reasons why you should become a digital
| | | | | | | | | |



marketer! ◡̈ #digitalmarketingintheunitedstates #digital
| | | |


#marketing #content #marketing
| | |




Choose TWO of the following: | | | |




1. Choose images relevant to hashtags | | | |




2. Capitalize hashtags appropriately | |




3. Avoid using lots of hashtags | | | |

, 4 | Page
| | | | | |




4. Do not include emojis besides hashtags - correct answer- 2.
| | | | | | | | |


Capitalize hashtags appropriately
| | |




3. Avoid using lots of hashtags | | | |




Engaging audiences is an essential tactic for businesses to help | | | | | | | | |


drive sales. You would like to give a 25% discount to customers
| | | | | | | | | | | |


via a Facebook post.
| | | |




What type of post is most suitable for this?
| | | | | | | |




Choose ONE of the following: | | | |




1. Offer post |




2. Slideshow post |




3. Event post |




4. Link post - correct answer- 1. Offer post | | | | | | |




You want to ensure that a video you post on YouTube is watched
| | | | | | | | | | | |


by your target audience.
| | | |




What best practices should you follow when posting video content
| | | | | | | | |


to YouTube?
| |




Choose TWO of the following: | | | |




1. Add a maximum of three tags to the video | | | | | | | |