DMI Pro Exam Questions With Correct
Answers
Inbound |Marketing |- |CORRECT |ANSWER✔✔-Pull |Strategy, |closely |aligned |with |digital |
marketing, |attracts |leads |by |providing |helpful |content
Outbound |Marketing |- |CORRECT |ANSWER✔✔-Associated |with |traditional |and |digital |
marketing, |uses |volume |and |repetition |to |spread |word |of |existence, |push |strategy
Owned |Media |Example |- |CORRECT |ANSWER✔✔-Blog, |Website, |Social |Media |Account,
Paid |Media |Example |- |CORRECT |ANSWER✔✔-Display |Ads, |Social |Media, |Retargeting
Earned |Media |Example |- |CORRECT |ANSWER✔✔-Word |of |mouth |promotion, |reviews, |and |
mentions
Direct |Marketing |- |CORRECT |ANSWER✔✔-Mailings |and |brochures, |flyers, |and |coupons
Broadcast |Marketing |- |CORRECT |ANSWER✔✔-Product |placement, |program |sponsorship, |and |
cinema |advertisement
Referral |Marketing |- |CORRECT |ANSWER✔✔-Fidelity |cards, |word |of |mouth, |and |discounts |for |
sponsorships
Traditional |Marketing |characteristics |- |CORRECT |ANSWER✔✔-Outbound, |one-to-many, |mass, |
passive |audience
, Digital |Marketing |characteristics |- |CORRECT |ANSWER✔✔-Active |audience, |inbound, |one-to-
one, |individual
3i |principles |- |CORRECT |ANSWER✔✔-1. |Initiate
2. |Iterate
3. |Integrate
What |elements |of |a |SMART |objective |are |illustrated |in |the |following |statement?
In |order |to |establish |myself |as |a |digital |marketing |expert, |I |will |complete |a |diploma |in |digital |
marketing. |- |CORRECT |ANSWER✔✔-Specific |and |Measurable
Audience |Research |- |CORRECT |ANSWER✔✔-Survey |tool, |marketing |research |company, |social |
media |platform, |behavior |analytics
Social |Listening |- |CORRECT |ANSWER✔✔-Hootsuite, |hashtags, |Tweetdeck, |influencers
Social |listening |- |CORRECT |ANSWER✔✔-identifies |audiences |interests
market |research |- |CORRECT |ANSWER✔✔-provides |third-party |analysis |of |specific |topics
What |are |the |main |benefits |of |a |360 |marketing |campaign? |- |CORRECT |ANSWER✔✔-Optimizes |
for |scale |and |relevance, |covers |the |entire |buying |cycle
Steps |of |framework |for |managing |projects |- |CORRECT |ANSWER✔✔-1. |Identify |the |project |or |
campaign
2. |Write |a |project |brief
3. |Develop |goals |and |objectives
Answers
Inbound |Marketing |- |CORRECT |ANSWER✔✔-Pull |Strategy, |closely |aligned |with |digital |
marketing, |attracts |leads |by |providing |helpful |content
Outbound |Marketing |- |CORRECT |ANSWER✔✔-Associated |with |traditional |and |digital |
marketing, |uses |volume |and |repetition |to |spread |word |of |existence, |push |strategy
Owned |Media |Example |- |CORRECT |ANSWER✔✔-Blog, |Website, |Social |Media |Account,
Paid |Media |Example |- |CORRECT |ANSWER✔✔-Display |Ads, |Social |Media, |Retargeting
Earned |Media |Example |- |CORRECT |ANSWER✔✔-Word |of |mouth |promotion, |reviews, |and |
mentions
Direct |Marketing |- |CORRECT |ANSWER✔✔-Mailings |and |brochures, |flyers, |and |coupons
Broadcast |Marketing |- |CORRECT |ANSWER✔✔-Product |placement, |program |sponsorship, |and |
cinema |advertisement
Referral |Marketing |- |CORRECT |ANSWER✔✔-Fidelity |cards, |word |of |mouth, |and |discounts |for |
sponsorships
Traditional |Marketing |characteristics |- |CORRECT |ANSWER✔✔-Outbound, |one-to-many, |mass, |
passive |audience
, Digital |Marketing |characteristics |- |CORRECT |ANSWER✔✔-Active |audience, |inbound, |one-to-
one, |individual
3i |principles |- |CORRECT |ANSWER✔✔-1. |Initiate
2. |Iterate
3. |Integrate
What |elements |of |a |SMART |objective |are |illustrated |in |the |following |statement?
In |order |to |establish |myself |as |a |digital |marketing |expert, |I |will |complete |a |diploma |in |digital |
marketing. |- |CORRECT |ANSWER✔✔-Specific |and |Measurable
Audience |Research |- |CORRECT |ANSWER✔✔-Survey |tool, |marketing |research |company, |social |
media |platform, |behavior |analytics
Social |Listening |- |CORRECT |ANSWER✔✔-Hootsuite, |hashtags, |Tweetdeck, |influencers
Social |listening |- |CORRECT |ANSWER✔✔-identifies |audiences |interests
market |research |- |CORRECT |ANSWER✔✔-provides |third-party |analysis |of |specific |topics
What |are |the |main |benefits |of |a |360 |marketing |campaign? |- |CORRECT |ANSWER✔✔-Optimizes |
for |scale |and |relevance, |covers |the |entire |buying |cycle
Steps |of |framework |for |managing |projects |- |CORRECT |ANSWER✔✔-1. |Identify |the |project |or |
campaign
2. |Write |a |project |brief
3. |Develop |goals |and |objectives
