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ANSWERS
1. Suppose you have written an article about a new
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product. Your company has developed an advertising
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campaign introducing the product to the market and has
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added it to their online sales menu. Once your article has
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been reviewed and posted, it is accessed online by a
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reader in another country who is currently researching
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products that fall within your product range. That reader
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sees a banner ad displayed across the header of the Web
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page, with the name of your company prominently
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displayed in the reader's native language. Ads of this
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nature are called _____ ads.
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a. psychologically irrelevant
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b. contextually relevant
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c. behaviorally nonrelevant
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d. channel nonrelevant
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e. interference awareness - CORRECT ANSWERS ✔✔b.
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contextually relevant |\
1. _____ are phrases that express the goals, aims or
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nature of a product, service, person, or company.
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a. Proverbs
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,b. Snippets
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c. Sound bites
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d. Quotes
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e. Slogans - CORRECT ANSWERS ✔✔e. Slogans
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1. Which of the following statements is not true about
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texting?
a. It has become a common way to connect.
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b. It is useful for long and complicated messages.
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c. It is a convenient way to stay connected with others
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when talking on the phone would be cumbersome.
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d. It is useful for short exchanges.
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e. It is a form of written communication using a digital
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device. - CORRECT ANSWERS ✔✔b. It is useful for long
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and complicated messages.
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1. Which of the following allows you to increase the
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audience's knowledge, teach about a topic or issue, and
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share your expertise?
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a. Speech to demonstrate
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b. Speech to inform
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c. Speech to persuade
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d. Speech to entertain
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,e. Ceremonial speech - CORRECT ANSWERS ✔✔b. Speech
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to inform
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_____ may be defined as the exchange of information with
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those who are alike culturally, linguistically, and/or
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geographically. - CORRECT ANSWERS ✔✔a. Group |\ |\ |\ |\ |\ |\
communication
_____ may include self-talk, acts of imagination and
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visualization, and even recall and memory. - CORRECT|\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔b. Intrapersonal communication
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_____ are nonverbal representations of communication. -
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CORRECT ANSWERS ✔✔b. Artificats |\ |\ |\
Which of the following is not one of the goals of a
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negative news message? - CORRECT ANSWERS ✔✔b. End
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the relationship when a formal association is being
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terminated.
2. What is the final step in the communication process?
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a. Context
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b. Interference
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c. Feedback
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d. Message
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, e. Channel - CORRECT ANSWERS ✔✔c. Feedback
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Which of the following statements is not true about
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groups? - CORRECT ANSWERS ✔✔e. A group does not
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recognize itself as a group. |\ |\ |\ |\
Mike and Sara are both from the same country and share
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the same culture. The communication that takes place
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between them would be classified as: - CORRECT |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔a. intracultural communication |\ |\ |\
Mark, a manager, approaches an employee in his cubicle
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to speak to him directly about his performance. He says
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"You had better buck up or I'll be forced to put you on a
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performance improvement program." A possible |\ |\ |\ |\ |\
disadvantage of this approach is that: - CORRECT |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔b. the lack of tact apparent in the approach |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
may reflect negatively on Mark.
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From planning to problem solving, internal conflict
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resolution, and evaluations and judgments of self and |\ |\ |\ |\ |\ |\ |\ |\
others, we communicate with ourselves: - CORRECT
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ANSWERS ✔✔c. through intrapersonal communication |\ |\ |\ |\
2. These are brief statements that zero in on the point of
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a larger or longer message.
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