ADV3403 exam 1 questions n answers
rated A+ passed
Case Study: Amazon.com - correct answer ✔✔-Seeks to be the world's most customer-centric
company
-World's largest online retailer
-Founded in 1994
-Over 244 million customers
-Ships to over 100 countries
-Duckworth: single letter lock up with a smile (lowercase)
-Connection from a to z
-Jeff Bezos (CEO, founder, visionary) was involved at every step
-Soft-launch so it did not appear to be a different company
Case Study: Mastercard - correct answer ✔✔-Making transactions faster, easier, more
convenient & secure
-Publicly traded company since 2006
-More than 10,000 employees
-Cooperative owned by more than 25,000 financial institutions
-Connected customers & digital is at the heart
-Interlocking circle so recognizable, don't need words
-Brand message: "priceless possibilities"
-MasterCard is changed to lowercase and placed on the outside of the design
-81% of consumers recognized the new symbol without the inclusion of words
-Multiple configurations and versions are available
,Case Study: Credit Suisse - correct answer ✔✔-Investment Bank
-160 years in business
-Multiple areas of financial expertise
-Known for bank-client secrecy
-50+ countries
-48,000 employees
-Rebranding Goals: energize each product, unify global voice & streamline brand message
Case Study: Deloitte - correct answer ✔✔-Drive to make an impact that matters in the world
-More than 244,400 professionals
-150 countries
-2016: launched a refreshed brand identity (1st since 2003)
-Goal: single brand architecture & identity system (consistent & meaningful experience)
-Brand Space (global brand center site)
-4 month development process
-New functional capabilities (responsive site design, digital guidelines & tools, training
materials)
-Activity up 25 fold
-Increase of 70,000 users
Case Study: ACHC - correct answer ✔✔-Arctic Slope Regional Corporation (ASRC) Construction
Holding Company
-Family of companies
-Enhance Inupiat cultural & economic freedoms
-Rebranding process
-Communicate that they work together
, -Bowhead (longest living mammal & lives exclusively in the arctic)
-Each company has 1 predominant designated color
-Each employee presented with merchandise
-Unanticipated benefit: a proud workplace & renewed internal energy
Case Study: Adanu - correct answer ✔✔-Build schools in rural Ghana
-Nongovernmental organization
-Founded by Richard Yinkah in 1997
-Served over 50 communities & hosted over 1,500 international volunteers
-Disaster Volunteers of Ghana
-Unique & unspoken language (sun, community, village, partnership)
-Adanu: artistic, collaborative, vision (talent/gift) (Ewe)
-Solid black: strong positive symbolism
Case Study: IBM 100 Icons of Progress - correct answer ✔✔-Demonstrate our faith in science,
our pursuit of knowledge & our belief that together we can make the world better
-Why just 1 identity? Why not 100 to represent 100 of innovations & achievements?
-2011 centennial celebration
-30 member team
-Each icon needed to be a unique vessel
-Called for submissions of IBMer's around the world
-Review process of 860 stories edited
-Ignited conversations in 186 countries
Case Study: IBM Watson - correct answer ✔✔-Embodies humanity's quest for knowledge,
answers & discoveries
-Unleashing the power of human wisdom symbolized our hope for & belief in a brighter future
rated A+ passed
Case Study: Amazon.com - correct answer ✔✔-Seeks to be the world's most customer-centric
company
-World's largest online retailer
-Founded in 1994
-Over 244 million customers
-Ships to over 100 countries
-Duckworth: single letter lock up with a smile (lowercase)
-Connection from a to z
-Jeff Bezos (CEO, founder, visionary) was involved at every step
-Soft-launch so it did not appear to be a different company
Case Study: Mastercard - correct answer ✔✔-Making transactions faster, easier, more
convenient & secure
-Publicly traded company since 2006
-More than 10,000 employees
-Cooperative owned by more than 25,000 financial institutions
-Connected customers & digital is at the heart
-Interlocking circle so recognizable, don't need words
-Brand message: "priceless possibilities"
-MasterCard is changed to lowercase and placed on the outside of the design
-81% of consumers recognized the new symbol without the inclusion of words
-Multiple configurations and versions are available
,Case Study: Credit Suisse - correct answer ✔✔-Investment Bank
-160 years in business
-Multiple areas of financial expertise
-Known for bank-client secrecy
-50+ countries
-48,000 employees
-Rebranding Goals: energize each product, unify global voice & streamline brand message
Case Study: Deloitte - correct answer ✔✔-Drive to make an impact that matters in the world
-More than 244,400 professionals
-150 countries
-2016: launched a refreshed brand identity (1st since 2003)
-Goal: single brand architecture & identity system (consistent & meaningful experience)
-Brand Space (global brand center site)
-4 month development process
-New functional capabilities (responsive site design, digital guidelines & tools, training
materials)
-Activity up 25 fold
-Increase of 70,000 users
Case Study: ACHC - correct answer ✔✔-Arctic Slope Regional Corporation (ASRC) Construction
Holding Company
-Family of companies
-Enhance Inupiat cultural & economic freedoms
-Rebranding process
-Communicate that they work together
, -Bowhead (longest living mammal & lives exclusively in the arctic)
-Each company has 1 predominant designated color
-Each employee presented with merchandise
-Unanticipated benefit: a proud workplace & renewed internal energy
Case Study: Adanu - correct answer ✔✔-Build schools in rural Ghana
-Nongovernmental organization
-Founded by Richard Yinkah in 1997
-Served over 50 communities & hosted over 1,500 international volunteers
-Disaster Volunteers of Ghana
-Unique & unspoken language (sun, community, village, partnership)
-Adanu: artistic, collaborative, vision (talent/gift) (Ewe)
-Solid black: strong positive symbolism
Case Study: IBM 100 Icons of Progress - correct answer ✔✔-Demonstrate our faith in science,
our pursuit of knowledge & our belief that together we can make the world better
-Why just 1 identity? Why not 100 to represent 100 of innovations & achievements?
-2011 centennial celebration
-30 member team
-Each icon needed to be a unique vessel
-Called for submissions of IBMer's around the world
-Review process of 860 stories edited
-Ignited conversations in 186 countries
Case Study: IBM Watson - correct answer ✔✔-Embodies humanity's quest for knowledge,
answers & discoveries
-Unleashing the power of human wisdom symbolized our hope for & belief in a brighter future
