CB, Consumer Behaviour 3rd
l l l l
Canadian Edition l
by Barry J. Babin l l l
Complete Chapter Solutions Manual ar
l l l l
e included (Ch 1 to 16)
l l l l l
** Immediate Download
l l
** Swift Response
l l
** All Chapters included
l l l
** Chapter Case Solutions
l l l
,EnrichedInstructor’s Manual l l
Babin,lCB,l3Ce,l2024,l9781774746646;lChapterl1:lWhatlIslCB,landlWhylShouldlIlCare?
Table of Contents
l l
Purposel andl Perspectivel ofl thel Chapter......................................................................................2
CengagelSupplements ................................................................................................................. 2
Chapterl Objectives ...................................................................................................................... 2
KeylTerms ................................................................................................................................... 3
What'sl Newl inl Thisl Chapter ......................................................................................................... 6
Chapterl Outline ........................................................................................................................... 6
Discussionl Questions ................................................................................................................ 15
Additionall Activitiesl andl Assignments ....................................................................................... 17
Additionall Resources ................................................................................................................ 18
CengagelVideolResources......................................................................................................................... 18
ExternallVideoslorlPlaylist ......................................................................................................................... 18
Appendix ................................................................................................................................... 19
GenericlRubrics ........................................................................................................................................ 19
StandardlWritinglRubric ........................................................................................................................... 19
StandardlDiscussionlRubric....................................................................................................................... 20
,Purpose and Perspective of the Chapter
l l l l l
Thelpurposeloflthislchapterlisltolgivelstudentslanloverviewloflwhatlconsumerlbehaviourl(CB)
lislandlwhylitlislrelevantltolthem.lAlconsumerlmakeslaldecisionlwithlthelintentionloflimprovingl
theirllife—
thatlis,ldoinglsomethingloflvalue.lThelprocessloflmakinglalpurchaselstartslalchainlreactionloflv
alue-
creatinglactions.lAslonelcanlsee,lpeople’slbehaviourlasl consumerslislcriticallylimportantlnotlju
stltolthemselveslbutltolmanylotherlpeople.lThislislwhyl sol manyl people,l notl justl marketingl pe
ople,l arel interestedl inl learningl aboutl consumerlbehaviour.lItlisltruelthatlthelmarketerlwholund
erstandslconsumerslwilllbelableltoldesignlproductslwithlgreaterlvaluelpotentiallandlthuslalgr
eaterlchanceloflenhancinglthelwell-
lbeingl ofl stakeholders,l includingl thel companyl andl customers.l Recognizingl trendsl suchl aslma
chinel learningl andl bigl datal helpsl marketersl anticipatel newl waysl tol reachl customers,ldifferent
l waysl tol usel existingl channels,l andl takel advantagel ofl newl datal sourcesl tol betterlinformltheir
lmarketinglplans.lAnlunderstandingloflconsumerlbehaviourlcanlmeanlbetterlbusinesslforlco
mpanies,lbetterlpubliclpolicylforlgovernments,landlalbetterllifelforlindividualslandlhousehol
ds.
Cengage Supplements l
Thelfollowinglproduct-
levellsupplementslprovideladditionallinformationlthatlmaylhelplyoulinlpreparinglyourlcourse.l
TheylarelavailablelinlthelInstructorlResourcelCentre.
• Educator’slGuidel(describeslassetslinlthelplatformlwithlaldetailedlbreakdownloflact
ivitieslbylchapterlwithlseatltime)
• PowerPointl(providesltext-basedllectureslandlpresentations)
• Cognerol Testl Bankl (containsl assessmentl questionsl andl problems)
• InstructorlSolutionslManuall(provideslhintslandlanswersltolalllquestionslfromlin-
ltextlcaselstudies)
• ImagelLibraryl(includeslaldigitallcopyloflallltextlimageslandlexhibits)
Chapter Objectives
l
Thelfollowinglobjectiveslareladdressedlinlthislchapter:
1-1 Understandlthelmeaningloflconsumptionlandlconsumerlbehaviour.
1-2 Describelhowlconsumerslgetltreatedldifferentlylinlvariousltypesloflexchangelen
vironments.
1-3 Explainlthelroleloflconsumerlbehaviourlinlbusinesslandlsociety.
1-4 Belfamiliarlwithlbasiclapproachesltolstudyinglconsumerlbehaviour.
1-5 Describelwhylconsumerlbehaviourlislsoldynamiclandlhowlrecentltrendslaffectlco
, nsumers.
l l l l
Canadian Edition l
by Barry J. Babin l l l
Complete Chapter Solutions Manual ar
l l l l
e included (Ch 1 to 16)
l l l l l
** Immediate Download
l l
** Swift Response
l l
** All Chapters included
l l l
** Chapter Case Solutions
l l l
,EnrichedInstructor’s Manual l l
Babin,lCB,l3Ce,l2024,l9781774746646;lChapterl1:lWhatlIslCB,landlWhylShouldlIlCare?
Table of Contents
l l
Purposel andl Perspectivel ofl thel Chapter......................................................................................2
CengagelSupplements ................................................................................................................. 2
Chapterl Objectives ...................................................................................................................... 2
KeylTerms ................................................................................................................................... 3
What'sl Newl inl Thisl Chapter ......................................................................................................... 6
Chapterl Outline ........................................................................................................................... 6
Discussionl Questions ................................................................................................................ 15
Additionall Activitiesl andl Assignments ....................................................................................... 17
Additionall Resources ................................................................................................................ 18
CengagelVideolResources......................................................................................................................... 18
ExternallVideoslorlPlaylist ......................................................................................................................... 18
Appendix ................................................................................................................................... 19
GenericlRubrics ........................................................................................................................................ 19
StandardlWritinglRubric ........................................................................................................................... 19
StandardlDiscussionlRubric....................................................................................................................... 20
,Purpose and Perspective of the Chapter
l l l l l
Thelpurposeloflthislchapterlisltolgivelstudentslanloverviewloflwhatlconsumerlbehaviourl(CB)
lislandlwhylitlislrelevantltolthem.lAlconsumerlmakeslaldecisionlwithlthelintentionloflimprovingl
theirllife—
thatlis,ldoinglsomethingloflvalue.lThelprocessloflmakinglalpurchaselstartslalchainlreactionloflv
alue-
creatinglactions.lAslonelcanlsee,lpeople’slbehaviourlasl consumerslislcriticallylimportantlnotlju
stltolthemselveslbutltolmanylotherlpeople.lThislislwhyl sol manyl people,l notl justl marketingl pe
ople,l arel interestedl inl learningl aboutl consumerlbehaviour.lItlisltruelthatlthelmarketerlwholund
erstandslconsumerslwilllbelableltoldesignlproductslwithlgreaterlvaluelpotentiallandlthuslalgr
eaterlchanceloflenhancinglthelwell-
lbeingl ofl stakeholders,l includingl thel companyl andl customers.l Recognizingl trendsl suchl aslma
chinel learningl andl bigl datal helpsl marketersl anticipatel newl waysl tol reachl customers,ldifferent
l waysl tol usel existingl channels,l andl takel advantagel ofl newl datal sourcesl tol betterlinformltheir
lmarketinglplans.lAnlunderstandingloflconsumerlbehaviourlcanlmeanlbetterlbusinesslforlco
mpanies,lbetterlpubliclpolicylforlgovernments,landlalbetterllifelforlindividualslandlhousehol
ds.
Cengage Supplements l
Thelfollowinglproduct-
levellsupplementslprovideladditionallinformationlthatlmaylhelplyoulinlpreparinglyourlcourse.l
TheylarelavailablelinlthelInstructorlResourcelCentre.
• Educator’slGuidel(describeslassetslinlthelplatformlwithlaldetailedlbreakdownloflact
ivitieslbylchapterlwithlseatltime)
• PowerPointl(providesltext-basedllectureslandlpresentations)
• Cognerol Testl Bankl (containsl assessmentl questionsl andl problems)
• InstructorlSolutionslManuall(provideslhintslandlanswersltolalllquestionslfromlin-
ltextlcaselstudies)
• ImagelLibraryl(includeslaldigitallcopyloflallltextlimageslandlexhibits)
Chapter Objectives
l
Thelfollowinglobjectiveslareladdressedlinlthislchapter:
1-1 Understandlthelmeaningloflconsumptionlandlconsumerlbehaviour.
1-2 Describelhowlconsumerslgetltreatedldifferentlylinlvariousltypesloflexchangelen
vironments.
1-3 Explainlthelroleloflconsumerlbehaviourlinlbusinesslandlsociety.
1-4 Belfamiliarlwithlbasiclapproachesltolstudyinglconsumerlbehaviour.
1-5 Describelwhylconsumerlbehaviourlislsoldynamiclandlhowlrecentltrendslaffectlco
, nsumers.
