Braze Marketer Certification Exam
Updated 2026 Questions With Verified Answers
1. 3 levels of analytics available in the Braze dashboard - ANSWER-(1) high-
level overview of brand performance as a whole, "Dashboard Overview"
page
(2) A comparison of messaging performance by tag, channel, or custom
groupings of campaigns/canvases (Report Builder & Engagement Reports)
(3) Analytics on individual campaigns or canvases, housed in "Details" page
of your messaging (includes funnel + retention reports)
2. Basic campaign/canvas analytics: conversion rate - ANSWER-rate of
conversion for primary conversion event
3. Basic campaign/canvas analytics: revenue - ANSWER-the total dollar
amount users have spent between the time they enter your campaign or
canvas and the end of the conversion window. Users may or may not have
interacted with your messaging. Revenue includes purchases made by users
entered into a control group.
4. Basic campaign/canvas analytics: current audience - ANSWER-number of
people who are currently within the conversion window for this campaign.
5. Engagement reports - ANSWER-Braze's custom reporting tool, where you
can pull engagement statistics for specified messages from
campaigns/canvases.
Will generate a max of 2 CSVs - one for campaign & one for canvas data.
Manually select campaigns/canvases or automatically select based on a
specific tag.
(raw data export)
6. Report Builder - ANSWER-Allows you to compare the results of multiple
campaigns or canvases in a single view so you can easily determine which
engagement strategies most impacted your key metrics.
Reports can contain canvases or campaigns, but not BOTH.
Manual selection of campaigns OR automated based on filter criteria (could
include tags).
Automated reports will auto-update to match filters, manual won't.
, For campaigns report w/ multivariate campaigns: you can view metrics
broken down by variants and control group.
For canvas reports, you can view metrics broken down by variant, step, or
message.
7. Retention reports - ANSWER-On the "analytics" page of your
campaign/canvas.
Purpose: learn when users typically perform a certain event (retention event)
after receiving your message.
8. Rolling retention report - ANSWER-Measures how many users come back
and do the retention event ON or AFTER one of the days listed on the
report.
Useful for understanding how long after your messaging users are engaging
with your brand.
9. Rolling retention report - ANSWER-measures how many users come back
and do the retention event in the range of days listed on the report.
Shows the most popular time frame for users to perform the retention event
in response to your message.
10.User cohorts in retention reports - ANSWER-For both types of retention
events (rolling & range), you can break down your data by user cohorts, i.e.
groups of users who entered your campaign on the same date.
11.Funnel reports - ANSWER-Offer a visual report that allows you to analyze
the journeys your customers take after receiving a campaign or canvas.
Allow you to compare the success of your messages beyond just the
conversion events you set for a campaign/canvas.
12.Currents - ANSWER-a simple way to stream continuous event data from
Braze - letting you use data more intelligently.
13.Message engagement events (CURRENTS) - ANSWER-how customers are
engaging with your messages
14.Customer behavior events (CURRENTS) - ANSWER-how customers are
engaging with your app
Updated 2026 Questions With Verified Answers
1. 3 levels of analytics available in the Braze dashboard - ANSWER-(1) high-
level overview of brand performance as a whole, "Dashboard Overview"
page
(2) A comparison of messaging performance by tag, channel, or custom
groupings of campaigns/canvases (Report Builder & Engagement Reports)
(3) Analytics on individual campaigns or canvases, housed in "Details" page
of your messaging (includes funnel + retention reports)
2. Basic campaign/canvas analytics: conversion rate - ANSWER-rate of
conversion for primary conversion event
3. Basic campaign/canvas analytics: revenue - ANSWER-the total dollar
amount users have spent between the time they enter your campaign or
canvas and the end of the conversion window. Users may or may not have
interacted with your messaging. Revenue includes purchases made by users
entered into a control group.
4. Basic campaign/canvas analytics: current audience - ANSWER-number of
people who are currently within the conversion window for this campaign.
5. Engagement reports - ANSWER-Braze's custom reporting tool, where you
can pull engagement statistics for specified messages from
campaigns/canvases.
Will generate a max of 2 CSVs - one for campaign & one for canvas data.
Manually select campaigns/canvases or automatically select based on a
specific tag.
(raw data export)
6. Report Builder - ANSWER-Allows you to compare the results of multiple
campaigns or canvases in a single view so you can easily determine which
engagement strategies most impacted your key metrics.
Reports can contain canvases or campaigns, but not BOTH.
Manual selection of campaigns OR automated based on filter criteria (could
include tags).
Automated reports will auto-update to match filters, manual won't.
, For campaigns report w/ multivariate campaigns: you can view metrics
broken down by variants and control group.
For canvas reports, you can view metrics broken down by variant, step, or
message.
7. Retention reports - ANSWER-On the "analytics" page of your
campaign/canvas.
Purpose: learn when users typically perform a certain event (retention event)
after receiving your message.
8. Rolling retention report - ANSWER-Measures how many users come back
and do the retention event ON or AFTER one of the days listed on the
report.
Useful for understanding how long after your messaging users are engaging
with your brand.
9. Rolling retention report - ANSWER-measures how many users come back
and do the retention event in the range of days listed on the report.
Shows the most popular time frame for users to perform the retention event
in response to your message.
10.User cohorts in retention reports - ANSWER-For both types of retention
events (rolling & range), you can break down your data by user cohorts, i.e.
groups of users who entered your campaign on the same date.
11.Funnel reports - ANSWER-Offer a visual report that allows you to analyze
the journeys your customers take after receiving a campaign or canvas.
Allow you to compare the success of your messages beyond just the
conversion events you set for a campaign/canvas.
12.Currents - ANSWER-a simple way to stream continuous event data from
Braze - letting you use data more intelligently.
13.Message engagement events (CURRENTS) - ANSWER-how customers are
engaging with your messages
14.Customer behavior events (CURRENTS) - ANSWER-how customers are
engaging with your app
