SAFE AGILE PRODUCT MANAGEMENT EXAM SCRIPT
UPDATED QUESTIONS AND ANSWERS RATED A+
✔✔SImple surveys, Gemba, innovation games and trade studies are examples of what
kind of Primary Data? - ✔✔Qualitative
✔✔What of these are considered user research: Usage analytics, government data,
libraries, syndicated/private data? - ✔✔syndicated/private data
✔✔Which of these are considered secondary market research? Choice modeling,
conjoint analysis, questionnaires/surveys or A/B testing? - ✔✔None - they are all
primary market research
✔✔Builds customer empathy with team doing the research, creates vivid, concrete
language and commitment to solve customers problems, forms the foundation of
innovation by letting you explore 'what you don't know you don't know' are all strengths
of what kind of research? - ✔✔Qualitative research
✔✔Is less objective than other market research methods, does not scale to large
numbers of people is not statistically significant are all weaknesses of what kind of
research? - ✔✔Qualitative research
✔✔Using segmentation or sampling helps in what area of product management? -
✔✔research, among other areas
✔✔__________ research is often more obtainable and useful with large complex
solutions having: relatively small numbers of customers, a small number of transactions
with each customer, transactions costing hundreds of thousands to millions of dollars -
✔✔Qualitative
✔✔A ______ ________ is a series of questions or data characteristics that are used to
determine if a given person meets the desired respondent profile - ✔✔Respondent
screener
✔✔If you have ____ customers in your qualitative study, you can expect to represent
70-75 percent of market needs - ✔✔12
✔✔If you have ____ customers in your qualitative study, you can expect to represent 90
percent of market needs - ✔✔30
✔✔Innovation games are _____, serious games designed for _____ market and
customer research - ✔✔collaborative, qualitative
, ✔✔Innovation games leverage cognitive psychology and ____ ____ to create highly
actionable results - ✔✔Organizational behavior
✔✔Name one 'What is the minimum valuable product' game - ✔✔20-20 vision, buy a
feature, prune the product tree
✔✔Name one Innovation Game that helps identify what solution customers need? -
✔✔Product box, give 'em a hot tub, remember the future
✔✔Speedboat and spiderweb are innovation games that identify what in the design
thinking flow? - ✔✔What is their problem?
✔✔___ ____ is the process of dividing a potential market into distinct subsets with
common needs or characteristics in order to focus effort on the most attractive segment
- ✔✔Market segmentation
✔✔Define from a market segmentation perspective, what Identifiable is - ✔✔We can
identify its members
✔✔Define from a market segmentation perspective, what Measurable is - ✔✔We can
determine its size
✔✔Define from a market segmentation perspective, what Significant is - ✔✔It is large
enough to be economically feasible
✔✔Define from a market segmentation perspective, what Homogenous is -
✔✔Members within a segment are similar
✔✔Define from a market segmentation perspective, what Heterogenous - ✔✔Members
between segments are distinct
✔✔Define from a market segmentation perspective, what Reachable is - ✔✔Contacted
through promotion and distribution efforts
✔✔Define from a market segmentation perspective, what Compatible is - ✔✔Aligned
with our mission, strengths and ability
✔✔A __ __ __ __ is not a product, service or a specific solution; its the higher purpose
for which customers buy products, services and solutions - ✔✔Job to be done
✔✔This market segmentation tool helps to create segments of customers facing similar
problems, improve the design of operational value streams and customer experiences
and creates opportunities for innovation - ✔✔Job to be done
UPDATED QUESTIONS AND ANSWERS RATED A+
✔✔SImple surveys, Gemba, innovation games and trade studies are examples of what
kind of Primary Data? - ✔✔Qualitative
✔✔What of these are considered user research: Usage analytics, government data,
libraries, syndicated/private data? - ✔✔syndicated/private data
✔✔Which of these are considered secondary market research? Choice modeling,
conjoint analysis, questionnaires/surveys or A/B testing? - ✔✔None - they are all
primary market research
✔✔Builds customer empathy with team doing the research, creates vivid, concrete
language and commitment to solve customers problems, forms the foundation of
innovation by letting you explore 'what you don't know you don't know' are all strengths
of what kind of research? - ✔✔Qualitative research
✔✔Is less objective than other market research methods, does not scale to large
numbers of people is not statistically significant are all weaknesses of what kind of
research? - ✔✔Qualitative research
✔✔Using segmentation or sampling helps in what area of product management? -
✔✔research, among other areas
✔✔__________ research is often more obtainable and useful with large complex
solutions having: relatively small numbers of customers, a small number of transactions
with each customer, transactions costing hundreds of thousands to millions of dollars -
✔✔Qualitative
✔✔A ______ ________ is a series of questions or data characteristics that are used to
determine if a given person meets the desired respondent profile - ✔✔Respondent
screener
✔✔If you have ____ customers in your qualitative study, you can expect to represent
70-75 percent of market needs - ✔✔12
✔✔If you have ____ customers in your qualitative study, you can expect to represent 90
percent of market needs - ✔✔30
✔✔Innovation games are _____, serious games designed for _____ market and
customer research - ✔✔collaborative, qualitative
, ✔✔Innovation games leverage cognitive psychology and ____ ____ to create highly
actionable results - ✔✔Organizational behavior
✔✔Name one 'What is the minimum valuable product' game - ✔✔20-20 vision, buy a
feature, prune the product tree
✔✔Name one Innovation Game that helps identify what solution customers need? -
✔✔Product box, give 'em a hot tub, remember the future
✔✔Speedboat and spiderweb are innovation games that identify what in the design
thinking flow? - ✔✔What is their problem?
✔✔___ ____ is the process of dividing a potential market into distinct subsets with
common needs or characteristics in order to focus effort on the most attractive segment
- ✔✔Market segmentation
✔✔Define from a market segmentation perspective, what Identifiable is - ✔✔We can
identify its members
✔✔Define from a market segmentation perspective, what Measurable is - ✔✔We can
determine its size
✔✔Define from a market segmentation perspective, what Significant is - ✔✔It is large
enough to be economically feasible
✔✔Define from a market segmentation perspective, what Homogenous is -
✔✔Members within a segment are similar
✔✔Define from a market segmentation perspective, what Heterogenous - ✔✔Members
between segments are distinct
✔✔Define from a market segmentation perspective, what Reachable is - ✔✔Contacted
through promotion and distribution efforts
✔✔Define from a market segmentation perspective, what Compatible is - ✔✔Aligned
with our mission, strengths and ability
✔✔A __ __ __ __ is not a product, service or a specific solution; its the higher purpose
for which customers buy products, services and solutions - ✔✔Job to be done
✔✔This market segmentation tool helps to create segments of customers facing similar
problems, improve the design of operational value streams and customer experiences
and creates opportunities for innovation - ✔✔Job to be done
