SAFE AGILE PRODUCT MANAGEMENT FINAL EXAM
ACTUAL QUESTIONS AND ANSWERS RATED A+
✔✔___ are fictional characters based upon research - they represent the different
people who might use your product or solution in a similar way - ✔✔personas
✔✔What PM tool helps personalize experiences to meet individual customer needs? -
✔✔Personas
✔✔Do you define your segments, then your personas? Or define personas, then
segments? - ✔✔Define your segments, then your personas
✔✔T or F. Personas are strategic, longer-lived artifacts that define product direction -
✔✔True
✔✔Normally, when we talk about developing features and benefits we say '__ __' But in
Design Thinking, it often helps to flip the order and talk about '__ __' as this helps
promote considering different Features that can provide the desired benefit. -
✔✔Feature-Benefit, Benefit-Feature
✔✔A primary persona does what? - ✔✔Personas that MUST be satisfied for a
successful product driving the design process
✔✔A secondary persona does what? - ✔✔A persona that we will help make
accommodations in the primary interface for as long as it doesn't violate a primary
persona
✔✔A negative persona does what? - ✔✔Some we are explicitly NOT designing for
✔✔How many primary personas are there typically? - ✔✔1-4
✔✔How many secondary personas are there typically? - ✔✔1-3
✔✔What are some strategies for B2B personas? - ✔✔Even though they are not end-
users you can create personas to capture their role, authority and journey - reveal
insights about how they make decisions (attitudes, concerns and criteria) in choosing
our solution. They can also help drive what matters in terms of ROI, economic
modeling, service and support.
✔✔What are some typical artifacts that are used to create personas? - ✔✔case studies,
macro-economic trends, product vision, market segments, win/loss
✔✔T or F Personas are essentially roles - ✔✔F. A persona can have multiple roles
, ✔✔Where else can a persona be leveraged in SAFe? - ✔✔Iteration planning, program
backlog needs that align?, Solution context, PI objectives
✔✔Building empathy primarily happens through what three ways? - ✔✔Empathy
interviews, innovation games, and structured interview techniques such as laddering
✔✔Empathy Maps are a tool that PMs use to do what? - ✔✔Help the team develop
deep, shared understanding and empathy for other people helping to design better
experiences and value streams
✔✔Which are shorter-lived artifacts: Persona or Empathy maps? - ✔✔Empathy Maps
✔✔What are some good empathy interview guidelines? - ✔✔Face to face is best, build
rapport before asking questions, keep questions short, ask only one question at a time,
encourage stories
✔✔What did Sinek's Golden Circle findings summarize? - ✔✔Inspiring products and
services always start with Why (instead of How or what)
✔✔A ___ is a description of the future state of the product - ✔✔vision
✔✔Industry analysts, mega trends, government regulation, customer feedback all feed
the product ___ - ✔✔Vision
✔✔What are some tools for developing a vision? - ✔✔Postcard from the future, Vision
box (designing packaging for their future product)
✔✔What's the best method of communicating vision? - ✔✔A vision video
✔✔A ___ helps to provide context to create more effective solutions and business
models and evolves over time as we learn more about our customers - ✔✔Value
proposition canvas
✔✔A ___ provides a shared language to describe and visualize the current and
potential future business models - ✔✔business model canvas
✔✔What other SAFe canvas' could inform and evolve with the Business Model
Canvas? - ✔✔Value stream canvas, portfolio canvas
✔✔A ___ ___ ___ illustrates the users experience engaging with a company through
products, online experiences and services - ✔✔Customer journey map
ACTUAL QUESTIONS AND ANSWERS RATED A+
✔✔___ are fictional characters based upon research - they represent the different
people who might use your product or solution in a similar way - ✔✔personas
✔✔What PM tool helps personalize experiences to meet individual customer needs? -
✔✔Personas
✔✔Do you define your segments, then your personas? Or define personas, then
segments? - ✔✔Define your segments, then your personas
✔✔T or F. Personas are strategic, longer-lived artifacts that define product direction -
✔✔True
✔✔Normally, when we talk about developing features and benefits we say '__ __' But in
Design Thinking, it often helps to flip the order and talk about '__ __' as this helps
promote considering different Features that can provide the desired benefit. -
✔✔Feature-Benefit, Benefit-Feature
✔✔A primary persona does what? - ✔✔Personas that MUST be satisfied for a
successful product driving the design process
✔✔A secondary persona does what? - ✔✔A persona that we will help make
accommodations in the primary interface for as long as it doesn't violate a primary
persona
✔✔A negative persona does what? - ✔✔Some we are explicitly NOT designing for
✔✔How many primary personas are there typically? - ✔✔1-4
✔✔How many secondary personas are there typically? - ✔✔1-3
✔✔What are some strategies for B2B personas? - ✔✔Even though they are not end-
users you can create personas to capture their role, authority and journey - reveal
insights about how they make decisions (attitudes, concerns and criteria) in choosing
our solution. They can also help drive what matters in terms of ROI, economic
modeling, service and support.
✔✔What are some typical artifacts that are used to create personas? - ✔✔case studies,
macro-economic trends, product vision, market segments, win/loss
✔✔T or F Personas are essentially roles - ✔✔F. A persona can have multiple roles
, ✔✔Where else can a persona be leveraged in SAFe? - ✔✔Iteration planning, program
backlog needs that align?, Solution context, PI objectives
✔✔Building empathy primarily happens through what three ways? - ✔✔Empathy
interviews, innovation games, and structured interview techniques such as laddering
✔✔Empathy Maps are a tool that PMs use to do what? - ✔✔Help the team develop
deep, shared understanding and empathy for other people helping to design better
experiences and value streams
✔✔Which are shorter-lived artifacts: Persona or Empathy maps? - ✔✔Empathy Maps
✔✔What are some good empathy interview guidelines? - ✔✔Face to face is best, build
rapport before asking questions, keep questions short, ask only one question at a time,
encourage stories
✔✔What did Sinek's Golden Circle findings summarize? - ✔✔Inspiring products and
services always start with Why (instead of How or what)
✔✔A ___ is a description of the future state of the product - ✔✔vision
✔✔Industry analysts, mega trends, government regulation, customer feedback all feed
the product ___ - ✔✔Vision
✔✔What are some tools for developing a vision? - ✔✔Postcard from the future, Vision
box (designing packaging for their future product)
✔✔What's the best method of communicating vision? - ✔✔A vision video
✔✔A ___ helps to provide context to create more effective solutions and business
models and evolves over time as we learn more about our customers - ✔✔Value
proposition canvas
✔✔A ___ provides a shared language to describe and visualize the current and
potential future business models - ✔✔business model canvas
✔✔What other SAFe canvas' could inform and evolve with the Business Model
Canvas? - ✔✔Value stream canvas, portfolio canvas
✔✔A ___ ___ ___ illustrates the users experience engaging with a company through
products, online experiences and services - ✔✔Customer journey map
