SAFE AGILE PRODUCT 2026 EXAMINATION SET
QUESTIONS AND ANSWERS RATED A+
✔✔What key factors play into the value of a market segment? - ✔✔current and future
size of segment, amount customers are willing to pay for your product or service,
competitors, substitutes and compliments
✔✔What questions about market segment value inform strategy? - ✔✔Is the segment
valuable enough? Does it align with our enterprise/portfolio strategy? What would it take
for us to win? Could we do it with our current team, offerings go-to-market structures,
etc?
✔✔___ are fictional characters based upon research - they represent the different
people who might use your product or solution in a similar way - ✔✔personas
✔✔What PM tool helps personalize experiences to meet individual customer needs? -
✔✔Personas
✔✔Do you define your segments, then your personas? Or define personas, then
segments? - ✔✔Define your segments, then your personas
✔✔T or F. Personas are strategic, longer-lived artifacts that define product direction -
✔✔True
✔✔Normally, when we talk about developing features and benefits we say '__ __' But in
Design Thinking, it often helps to flip the order and talk about '__ __' as this helps
promote considering different Features that can provide the desired benefit. -
✔✔Feature-Benefit, Benefit-Feature
✔✔A primary persona does what? - ✔✔Personas that MUST be satisfied for a
successful product driving the design process
✔✔A secondary persona does what? - ✔✔A persona that we will help make
accommodations in the primary interface for as long as it doesn't violate a primary
persona
✔✔A negative persona does what? - ✔✔Some we are explicitly NOT designing for
✔✔How many primary personas are there typically? - ✔✔1-4
✔✔How many secondary personas are there typically? - ✔✔1-3
✔✔What are some strategies for B2B personas? - ✔✔Even though they are not end-
users you can create personas to capture their role, authority and journey - reveal
, insights about how they make decisions (attitudes, concerns and criteria) in choosing
our solution. They can also help drive what matters in terms of ROI, economic
modeling, service and support.
✔✔What are some typical artifacts that are used to create personas? - ✔✔case studies,
macro-economic trends, product vision, market segments, win/loss
✔✔T or F Personas are essentially roles - ✔✔F. A persona can have multiple roles
✔✔Where else can a persona be leveraged in SAFe? - ✔✔Iteration planning, program
backlog needs that align?, Solution context, PI objectives
✔✔Building empathy primarily happens through what three ways? - ✔✔Empathy
interviews, innovation games, and structured interview techniques such as laddering
✔✔Empathy Maps are a tool that PMs use to do what? - ✔✔Help the team develop
deep, shared understanding and empathy for other people helping to design better
experiences and value streams
✔✔Which are shorter-lived artifacts: Persona or Empathy maps? - ✔✔Empathy Maps
✔✔What are some good empathy interview guidelines? - ✔✔Fact to face is best, build
rapport before asking questions, keep questions short, ask only one question at a time,
encourage stories
✔✔What did Sinek's Golden Circle findings summarize? - ✔✔Inspiring products and
services always start with Why (instead of How or what)
✔✔A ___ is a description of the future state of the product - ✔✔vision
✔✔Industry analysts, mega trends, government regulation, customer feedback all feed
the product ___ - ✔✔Vision
✔✔What are some tools for developing a vision? - ✔✔Postcard from the future, Vision
box (designing packaging for their future product)
✔✔What's the best method of communicating vision? - ✔✔A vision video
✔✔A ___ helps to provide context to create more effective solutions and business
models and evolves over time as we learn more about our customers - ✔✔Value
proposition canvas
✔✔A ___ provides a shared language to describe and visualize the current and
potential future business models - ✔✔business model canvas
QUESTIONS AND ANSWERS RATED A+
✔✔What key factors play into the value of a market segment? - ✔✔current and future
size of segment, amount customers are willing to pay for your product or service,
competitors, substitutes and compliments
✔✔What questions about market segment value inform strategy? - ✔✔Is the segment
valuable enough? Does it align with our enterprise/portfolio strategy? What would it take
for us to win? Could we do it with our current team, offerings go-to-market structures,
etc?
✔✔___ are fictional characters based upon research - they represent the different
people who might use your product or solution in a similar way - ✔✔personas
✔✔What PM tool helps personalize experiences to meet individual customer needs? -
✔✔Personas
✔✔Do you define your segments, then your personas? Or define personas, then
segments? - ✔✔Define your segments, then your personas
✔✔T or F. Personas are strategic, longer-lived artifacts that define product direction -
✔✔True
✔✔Normally, when we talk about developing features and benefits we say '__ __' But in
Design Thinking, it often helps to flip the order and talk about '__ __' as this helps
promote considering different Features that can provide the desired benefit. -
✔✔Feature-Benefit, Benefit-Feature
✔✔A primary persona does what? - ✔✔Personas that MUST be satisfied for a
successful product driving the design process
✔✔A secondary persona does what? - ✔✔A persona that we will help make
accommodations in the primary interface for as long as it doesn't violate a primary
persona
✔✔A negative persona does what? - ✔✔Some we are explicitly NOT designing for
✔✔How many primary personas are there typically? - ✔✔1-4
✔✔How many secondary personas are there typically? - ✔✔1-3
✔✔What are some strategies for B2B personas? - ✔✔Even though they are not end-
users you can create personas to capture their role, authority and journey - reveal
, insights about how they make decisions (attitudes, concerns and criteria) in choosing
our solution. They can also help drive what matters in terms of ROI, economic
modeling, service and support.
✔✔What are some typical artifacts that are used to create personas? - ✔✔case studies,
macro-economic trends, product vision, market segments, win/loss
✔✔T or F Personas are essentially roles - ✔✔F. A persona can have multiple roles
✔✔Where else can a persona be leveraged in SAFe? - ✔✔Iteration planning, program
backlog needs that align?, Solution context, PI objectives
✔✔Building empathy primarily happens through what three ways? - ✔✔Empathy
interviews, innovation games, and structured interview techniques such as laddering
✔✔Empathy Maps are a tool that PMs use to do what? - ✔✔Help the team develop
deep, shared understanding and empathy for other people helping to design better
experiences and value streams
✔✔Which are shorter-lived artifacts: Persona or Empathy maps? - ✔✔Empathy Maps
✔✔What are some good empathy interview guidelines? - ✔✔Fact to face is best, build
rapport before asking questions, keep questions short, ask only one question at a time,
encourage stories
✔✔What did Sinek's Golden Circle findings summarize? - ✔✔Inspiring products and
services always start with Why (instead of How or what)
✔✔A ___ is a description of the future state of the product - ✔✔vision
✔✔Industry analysts, mega trends, government regulation, customer feedback all feed
the product ___ - ✔✔Vision
✔✔What are some tools for developing a vision? - ✔✔Postcard from the future, Vision
box (designing packaging for their future product)
✔✔What's the best method of communicating vision? - ✔✔A vision video
✔✔A ___ helps to provide context to create more effective solutions and business
models and evolves over time as we learn more about our customers - ✔✔Value
proposition canvas
✔✔A ___ provides a shared language to describe and visualize the current and
potential future business models - ✔✔business model canvas
