, Instructor’sManual s
ExploringStrategyText
andCases ss s
Twelfth edition ss
Richard
WhittingtonPatric
k Regnér Duncan
ss ss ss
Angwin Gerry
ss ss
Johnson Kevan
ss ss
Scholesss
With the assistance of Clive Kerridge and Jason Evans
ss ss ss ss ss ss ss ss
For further instructor
ss ss
materialplease visit:
ss ss
go.pearson.com/uk/he/resources
Pearson Education Limited 2020
ss ss ss ss
Lecturers adopting the main text are permitted to download and photocopy the manual as
ss ss ss ss ss ss ss ss ss ss ss ss ss
required.
ss
,PEARSON EDUCATION LIMITED ss ss
KAO
TwoKAO
Park
ss
Harlow CM17 ss
9SR United
ss pp
Kingdom
ss
Tel: +44 (0)1279 623623
ss ss ss
Web: www.pearson-books.com
This edition published 2020
s s s s s s
© Pearson Education Limited 2020
ss ss ss ss
The rights of Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson and Kevan
ss ss ss ss ss ss ss ss ss ss ss ss
Scholes to be identified as authors of this work have been asserted by them in
ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss
accordance with the Copyright, Designs and Patents Act 1988.
ss ss ss ss ss ss ss ss ss
ISBN s s 978-1-292-28249-7
All rights reserved. Permission is hereby given for the material in this publication to be
ss ss ss ss ss ss ss ss ss ss ss ss ss ss
reproduced for OHP transparencies and student handouts, without express permission of
ss ss ss ss ss ss ss ss ss ss ss
the Publishers, for educational purposes only. In all other cases, no part of this
ss ss ss ss ss ss ss ss ss ss ss ss ss ss
sspublication may be reproduced, stored in a retrieval system, or transmitted in any form
ss ss ss ss ss ss ss ss ss ss ss ss ss
or by any means, electronic, mechanical, photocopying, recording, or otherwise
ss ss ss ss ss ss s s s s s s s s
without either the prior written
s s permission
s s of the Publishers or a licence s s s s ss s s s s s s s s s s s s s s
permitting restricted copying in the United Kingdom issued by the Copyright
s s s s s s s s s s ss ss ss ss ss ss
Licensing Agency Ltd., Barnard‟s Inn, 86 Fetter Lane, London EC4A 1EN. This book
ss ss ss ss ss ss ss ss ss ss ss ss ss
may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of
ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss
binding or cover other than that in which it is published, without the prior
ss ss s s s s s s s s s s s s s s s s s s ss ss ss
consent of the Publishers.
ss ss ss ss
Please note that, unless the material is specifically cited with a source, any company names
ss ss ss ss ss ss ss ss ss ss ss ss ss ss
usedwithin this Instructor‟s Manual have been created by the authors and are intended to
ss ss ss ss ss ss ss ss ss ss ss ss ss ss
be fictitious.
ss ss
Pearson Education is not responsible for the content of third-party internet sites.
ss ss ss ss ss ss ss ss ss ss ss
The Financial Times. With a worldwide network of highly respected journalists, The
sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp
Financial Times provides global business news, insightful opinion and expert analysis
sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp
of business, finance and politics. With over 500 journalists reporting from 50
sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp
countries worldwide, our in-depth coverage of international news is objectively reported
sspp sspp sspp sspp sspp pp sspp sspp sspp sspp sspp
and
sspp analysed sspp
from an independent, global perspective. To find out more, visit www.ft.com/pearsonoffer.
2
© s s Pearson s s Education
Limited
, Contents
Chapter s s 1 Introducing s s strategy 23
Part s s I THE s s STRATEGIC s s POSITION 31
Chapter s s 2 Macro-environment s s analysis 32
Chapter s s 3 Industry s s and s s sector s s analysis 41
Chapter s s 4 Resources s s and s s capabilities s s analysis 56
Chapter s s 5 Stakeholders s s and s s governance 71
Chapter s s 6 History s s and culture s s 80
Part s s II STRATEGIC s s CHOICES 92
Chapter s s 7 Business s s strategy s s and s s models 93
Chapter s s 8 Corporate s s strategy 105
Chapter s s 9 International s s strategy 125
Chapter s s 10 Entrepreneurship s s and s s innovation 136
Chapter s s 11 Mergers, s s acquisitions s s and s s alliances 145
Part s s III STRATEGY s s IN s s ACTION 156
Chapter s s 12 Evaluating s s strategies 157
Chapter s s 13 Strategy s s development s s processes 170
Chapter s s 14 Organising s s and s s strategy 183
Chapter s s 15 Leadership s s and s s strategic s s change 190
Chapter s s 16 The practice s s s s of strategys s 198
Case Teaching
s s s s Notes
Glastonbury: s s from s s hippy s s weekend s s to international
ss s s festival 209
The s s global s s pharmaceutical s s industry: s s harnessing s s the s s whirlwind 214
Siemens A: exploring the future
ss ss ss ss 220
Relocation, Relocation, Relocation: evolving strategies to deal with shifting shopping
ss ss ss ss ss ss ss ss ss
patterns at Vision Express
ss ss ss 225
Ricoh Canada Inc.
ss ss 241
H&M s s in s s fast s s fashion: continued ss s s success? 250
The s s Formula s s 1 s s Constructors 261
„Access to s s s s Healthcare‟: s s integrating s s a s s CSR s s programmein Coloplast s s 268
Manchester s s United s s FC: s s struggling s s to s s compete s s with s s Europe‟s elite clubs
ss s s 275
Adnams s s – s s A Local Company
ss ss 299
3
© s s Pearson s s Education
Limited
ExploringStrategyText
andCases ss s
Twelfth edition ss
Richard
WhittingtonPatric
k Regnér Duncan
ss ss ss
Angwin Gerry
ss ss
Johnson Kevan
ss ss
Scholesss
With the assistance of Clive Kerridge and Jason Evans
ss ss ss ss ss ss ss ss
For further instructor
ss ss
materialplease visit:
ss ss
go.pearson.com/uk/he/resources
Pearson Education Limited 2020
ss ss ss ss
Lecturers adopting the main text are permitted to download and photocopy the manual as
ss ss ss ss ss ss ss ss ss ss ss ss ss
required.
ss
,PEARSON EDUCATION LIMITED ss ss
KAO
TwoKAO
Park
ss
Harlow CM17 ss
9SR United
ss pp
Kingdom
ss
Tel: +44 (0)1279 623623
ss ss ss
Web: www.pearson-books.com
This edition published 2020
s s s s s s
© Pearson Education Limited 2020
ss ss ss ss
The rights of Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson and Kevan
ss ss ss ss ss ss ss ss ss ss ss ss
Scholes to be identified as authors of this work have been asserted by them in
ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss
accordance with the Copyright, Designs and Patents Act 1988.
ss ss ss ss ss ss ss ss ss
ISBN s s 978-1-292-28249-7
All rights reserved. Permission is hereby given for the material in this publication to be
ss ss ss ss ss ss ss ss ss ss ss ss ss ss
reproduced for OHP transparencies and student handouts, without express permission of
ss ss ss ss ss ss ss ss ss ss ss
the Publishers, for educational purposes only. In all other cases, no part of this
ss ss ss ss ss ss ss ss ss ss ss ss ss ss
sspublication may be reproduced, stored in a retrieval system, or transmitted in any form
ss ss ss ss ss ss ss ss ss ss ss ss ss
or by any means, electronic, mechanical, photocopying, recording, or otherwise
ss ss ss ss ss ss s s s s s s s s
without either the prior written
s s permission
s s of the Publishers or a licence s s s s ss s s s s s s s s s s s s s s
permitting restricted copying in the United Kingdom issued by the Copyright
s s s s s s s s s s ss ss ss ss ss ss
Licensing Agency Ltd., Barnard‟s Inn, 86 Fetter Lane, London EC4A 1EN. This book
ss ss ss ss ss ss ss ss ss ss ss ss ss
may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of
ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss
binding or cover other than that in which it is published, without the prior
ss ss s s s s s s s s s s s s s s s s s s ss ss ss
consent of the Publishers.
ss ss ss ss
Please note that, unless the material is specifically cited with a source, any company names
ss ss ss ss ss ss ss ss ss ss ss ss ss ss
usedwithin this Instructor‟s Manual have been created by the authors and are intended to
ss ss ss ss ss ss ss ss ss ss ss ss ss ss
be fictitious.
ss ss
Pearson Education is not responsible for the content of third-party internet sites.
ss ss ss ss ss ss ss ss ss ss ss
The Financial Times. With a worldwide network of highly respected journalists, The
sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp
Financial Times provides global business news, insightful opinion and expert analysis
sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp
of business, finance and politics. With over 500 journalists reporting from 50
sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp
countries worldwide, our in-depth coverage of international news is objectively reported
sspp sspp sspp sspp sspp pp sspp sspp sspp sspp sspp
and
sspp analysed sspp
from an independent, global perspective. To find out more, visit www.ft.com/pearsonoffer.
2
© s s Pearson s s Education
Limited
, Contents
Chapter s s 1 Introducing s s strategy 23
Part s s I THE s s STRATEGIC s s POSITION 31
Chapter s s 2 Macro-environment s s analysis 32
Chapter s s 3 Industry s s and s s sector s s analysis 41
Chapter s s 4 Resources s s and s s capabilities s s analysis 56
Chapter s s 5 Stakeholders s s and s s governance 71
Chapter s s 6 History s s and culture s s 80
Part s s II STRATEGIC s s CHOICES 92
Chapter s s 7 Business s s strategy s s and s s models 93
Chapter s s 8 Corporate s s strategy 105
Chapter s s 9 International s s strategy 125
Chapter s s 10 Entrepreneurship s s and s s innovation 136
Chapter s s 11 Mergers, s s acquisitions s s and s s alliances 145
Part s s III STRATEGY s s IN s s ACTION 156
Chapter s s 12 Evaluating s s strategies 157
Chapter s s 13 Strategy s s development s s processes 170
Chapter s s 14 Organising s s and s s strategy 183
Chapter s s 15 Leadership s s and s s strategic s s change 190
Chapter s s 16 The practice s s s s of strategys s 198
Case Teaching
s s s s Notes
Glastonbury: s s from s s hippy s s weekend s s to international
ss s s festival 209
The s s global s s pharmaceutical s s industry: s s harnessing s s the s s whirlwind 214
Siemens A: exploring the future
ss ss ss ss 220
Relocation, Relocation, Relocation: evolving strategies to deal with shifting shopping
ss ss ss ss ss ss ss ss ss
patterns at Vision Express
ss ss ss 225
Ricoh Canada Inc.
ss ss 241
H&M s s in s s fast s s fashion: continued ss s s success? 250
The s s Formula s s 1 s s Constructors 261
„Access to s s s s Healthcare‟: s s integrating s s a s s CSR s s programmein Coloplast s s 268
Manchester s s United s s FC: s s struggling s s to s s compete s s with s s Europe‟s elite clubs
ss s s 275
Adnams s s – s s A Local Company
ss ss 299
3
© s s Pearson s s Education
Limited