MBA 706 Minseong Kim Exam 2
Questions and Answers 100% Pass
The marketing program is a strategic combination of - CORRECT ANSWER-four
marketing mix elements - price, product, promotion and place
the marketing program is aimed at - CORRECT ANSWER-maximizing tangible,
intangible, and perceptual attributes of a complete offering
in the case of commoditization, most companies try to enhance the service or
symbolic elements of their offerings by changing - CORRECT ANSWER-price,
distribution or promotion
the best marketing considers all - CORRECT ANSWER-four elements of the
marketing program rather than emphasizing a single element
the product strategy is the - CORRECT ANSWER-most critical strategic decision
in the marketing plan
the product strategy involves - CORRECT ANSWER-design, development,
branding and positioning decisions
real value of offerings - CORRECT ANSWER-Ability to deliver benefits that
enhance customer's situation or solves a customer's problems
,products generally fall into two separate categories which are - CORRECT
ANSWER-business product or consumer products
business products - CORRECT ANSWER-products meant for use in producing
other products - resale or needed for company operations
consumer products - CORRECT ANSWER-for personal use and enjoyment
at the heart of every organization lies one or more products defining - CORRECT
ANSWER-what the org does and why it exists
consumer product categories - CORRECT ANSWER-convenience products,
shopping products, specialty products, unsought products
convenience products - CORRECT ANSWER-items that the consumer purchases
frequently, conveniently, and with a minimum of shopping effort - soft drinks
candy gasoline dry cleaning
shopping products - CORRECT ANSWER-items for which buyers are willing to
expend considerable effort in planning and making purchases - appliances,
furniture, clothing, vacations
specialty products - CORRECT ANSWER-items with unique characteristics that
buyers are willing to expend considerable effort to obtain - antiques, sports
memorabilia, luxury items
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,unsought products - CORRECT ANSWER-items that the consumer does not
know about or knows about but does not initially want or need until a need arises -
emergency medicine, repair products, insurance
business product categories - CORRECT ANSWER-installations, accessory
equipment, maintenance repair and operating products, raw materials, component
parts and processed materials, business services
raw materials - CORRECT ANSWER-Unprocessed natural products used in
production - iron ore, chemicals, wood pulp
component parts - CORRECT ANSWER-either finished items ready for assembly
or products that need very little processing before becoming part of some other
product - spark plugs, computer chips, pane glass, hard drives
processed materials - CORRECT ANSWER-products used directly in
manufacturing other products - food attitives, wood sealants, paint colorings
maintenance, repair, and operating products - CORRECT ANSWER-consists of
small-ticket items that businesses consume on an ongoing basis but don't become
part of the final product - furniture, building security, janitorial services
installations - CORRECT ANSWER-important capital items such as buildings,
land rights, and major equipment - enterprise systems, buildings, HVAC
, business services - CORRECT ANSWER-Services that primarily meet the needs
of other businesses, including professional, financial, and transportation services -
legal services, accounting, consulting and research
product line - CORRECT ANSWER-a group of closely related product items
product mix or portfolio - CORRECT ANSWER-total group of products offered
by the firm
critical strategic decisions - CORRECT ANSWER-Width or variety of product
mix, which refers to the number of product lines offered - assortment or depth of
each product line
by offering a wide variety of product lines, a firm can - CORRECT ANSWER-
diversify its risk across a portfolio of items
a wide product mix can capitalize on - CORRECT ANSWER-the strength and
reputation of the firm
firms can attract a wide range of customers and market segments by - CORRECT
ANSWER-offering a deep assortment of products in a specific line
potential benefits of offering a large product portfolio - CORRECT ANSWER-1.
economies of scale
2. package uniformity
COPYRIGHT ©️ 2025 ALL RIGHTS RESERVED
Questions and Answers 100% Pass
The marketing program is a strategic combination of - CORRECT ANSWER-four
marketing mix elements - price, product, promotion and place
the marketing program is aimed at - CORRECT ANSWER-maximizing tangible,
intangible, and perceptual attributes of a complete offering
in the case of commoditization, most companies try to enhance the service or
symbolic elements of their offerings by changing - CORRECT ANSWER-price,
distribution or promotion
the best marketing considers all - CORRECT ANSWER-four elements of the
marketing program rather than emphasizing a single element
the product strategy is the - CORRECT ANSWER-most critical strategic decision
in the marketing plan
the product strategy involves - CORRECT ANSWER-design, development,
branding and positioning decisions
real value of offerings - CORRECT ANSWER-Ability to deliver benefits that
enhance customer's situation or solves a customer's problems
,products generally fall into two separate categories which are - CORRECT
ANSWER-business product or consumer products
business products - CORRECT ANSWER-products meant for use in producing
other products - resale or needed for company operations
consumer products - CORRECT ANSWER-for personal use and enjoyment
at the heart of every organization lies one or more products defining - CORRECT
ANSWER-what the org does and why it exists
consumer product categories - CORRECT ANSWER-convenience products,
shopping products, specialty products, unsought products
convenience products - CORRECT ANSWER-items that the consumer purchases
frequently, conveniently, and with a minimum of shopping effort - soft drinks
candy gasoline dry cleaning
shopping products - CORRECT ANSWER-items for which buyers are willing to
expend considerable effort in planning and making purchases - appliances,
furniture, clothing, vacations
specialty products - CORRECT ANSWER-items with unique characteristics that
buyers are willing to expend considerable effort to obtain - antiques, sports
memorabilia, luxury items
COPYRIGHT ©️ 2025 ALL RIGHTS RESERVED
,unsought products - CORRECT ANSWER-items that the consumer does not
know about or knows about but does not initially want or need until a need arises -
emergency medicine, repair products, insurance
business product categories - CORRECT ANSWER-installations, accessory
equipment, maintenance repair and operating products, raw materials, component
parts and processed materials, business services
raw materials - CORRECT ANSWER-Unprocessed natural products used in
production - iron ore, chemicals, wood pulp
component parts - CORRECT ANSWER-either finished items ready for assembly
or products that need very little processing before becoming part of some other
product - spark plugs, computer chips, pane glass, hard drives
processed materials - CORRECT ANSWER-products used directly in
manufacturing other products - food attitives, wood sealants, paint colorings
maintenance, repair, and operating products - CORRECT ANSWER-consists of
small-ticket items that businesses consume on an ongoing basis but don't become
part of the final product - furniture, building security, janitorial services
installations - CORRECT ANSWER-important capital items such as buildings,
land rights, and major equipment - enterprise systems, buildings, HVAC
, business services - CORRECT ANSWER-Services that primarily meet the needs
of other businesses, including professional, financial, and transportation services -
legal services, accounting, consulting and research
product line - CORRECT ANSWER-a group of closely related product items
product mix or portfolio - CORRECT ANSWER-total group of products offered
by the firm
critical strategic decisions - CORRECT ANSWER-Width or variety of product
mix, which refers to the number of product lines offered - assortment or depth of
each product line
by offering a wide variety of product lines, a firm can - CORRECT ANSWER-
diversify its risk across a portfolio of items
a wide product mix can capitalize on - CORRECT ANSWER-the strength and
reputation of the firm
firms can attract a wide range of customers and market segments by - CORRECT
ANSWER-offering a deep assortment of products in a specific line
potential benefits of offering a large product portfolio - CORRECT ANSWER-1.
economies of scale
2. package uniformity
COPYRIGHT ©️ 2025 ALL RIGHTS RESERVED
