WGU D381 E-COMMERCE AND MARKETING
ANALYTICS EXAM 77 QUESTIONS WITH VERIFIED
ANSWERS 2025/2026
The number of impressions help a business assess whether its campaign is on
track based on the parameters set by it. - CORRECT ANSWER When it comes to
Google marketing analytics, why is the number of impressions important?
Run a piece of code or a tag on each website that needs to be monitored to make
web analytics tools aware of them - CORRECT ANSWER What should a business do
to ensure that web analytics tools are capable of monitoring and tracking website
performance during a campaign?
It enables the team to merge data about conversions from Google Ads with data
about audience demographics in Google Analytics. - CORRECT ANSWER The
marketing team of a company wants to increase the efficiency of the company's
latest digital marketing campaign. So the team decides to link the Google Ads
account to Google Analytics. What is the benefit of linking the two Google
platforms in this case?
They make data easier to understand by revealing trends, patterns, and outliers. -
CORRECT ANSWER Why are data visualizations important when communicating
insights to stakeholders?
Google Analytics helps individuals to assess the success or failure of their Google
Ad campaigns. - CORRECT ANSWER What is the strongest correlation between
Google Ads and Google Analytics?
,It helps individuals focus more on metrics that are most important to their digital
marketing strategy. - CORRECT ANSWER .
What is the strongest benefit of selective reporting when it comes to analytics?
Increasing web traffic - CORRECT ANSWER What is an example of a strong
marketing goal?
It allows the monitoring and assessment of a campaign's performance goals. -
CORRECT ANSWER Why is marketing analytics critical to a campaign?
Mobile-first websites have limited content compared to their responsive
counterparts, which can confuse users. - CORRECT ANSWER What downside of
mobile-first design should the company be careful of in this case?
Having a mobile app or website that is accessible to all users - CORRECT ANSWER
What is an essential requirement for an e-commerce store?
It allows a business to learn how to manage its websites, conduct marketing, and
review analytics all in one place. - CORRECT ANSWER What is a benefit of Shopify?
A website that is created to work on all kinds of devices, such as mobile phones,
tablets, and laptops - CORRECT ANSWER One of the requirements for an e-
commerce store is that it should have a responsive website. What does a
responsive website mean in this case?
,Primary research involves gathering information through surveys and focus
groups, whereas secondary research involves gathering information from trade
journals and consumer insight reports. - CORRECT ANSWER What is a difference
between primary research and secondary research?
The process of changing a visitor into a paying customer - CORRECT ANSWER
What is the meaning of conversion in e-commerce?
To drive in-store traffic through in-store pickups - CORRECT ANSWER Why should a
brick-and-mortar store expand into selling its products online?
A search bar, a navigation bar, and product detail pages - CORRECT ANSWER What
are some of the basic elements that an e-commerce website should include?
Li frequently buys from Orange Zest Café while promoting it on social media. -
CORRECT ANSWER Li is one of the loyal customers of Orange Zest Café, and
Hannah is not a loyal customer yet. What should be a characteristic that
distinguishes Li from Hannah in this scenario?
The number of different users who viewed a website during a specific period -
CORRECT ANSWER What is essential for determining the number of unique
visitors to an e-commerce store?
Target cost per action (CPA) and set all keywords in exact match - CORRECT
ANSWER A digital marketing agency's client wants to run ads that will show
exclusively at the very top of the search engine results page (SERP) for a specific
period. What should the agency's Google Ads specialist do in this scenario?
, A spend-based model, a points model - CORRECT ANSWER An online store starts a
rewards program to increase customer loyalty. The program offers customers one
reward point for a specific amount of money they spend on buying from a store
over time. Which type of rewards program is the store using in this case?
Upselling - CORRECT ANSWER What is the term used to refer to a sales technique
that encourages customers to spend more money by upgrading to a premium
variant of the product they intend to buy?
Website traffic comprising visitors who are likely to convert into paying customers
- CORRECT ANSWER What is qualified traffic for an e-commerce website?
The percentage of products sold that are sent back by customers - CORRECT
ANSWER What is the return rate in the context of key metrics for product
performance?
It helps an e-commerce business plan its inventory and refrain from selling
products that underperform consistently. - CORRECT ANSWER What is the
importance of product analytics?
Bundle the product with a correlated product that is experiencing strong sales -
CORRECT ANSWER What change should an e-commerce store make to increase
the number of product views?
ANALYTICS EXAM 77 QUESTIONS WITH VERIFIED
ANSWERS 2025/2026
The number of impressions help a business assess whether its campaign is on
track based on the parameters set by it. - CORRECT ANSWER When it comes to
Google marketing analytics, why is the number of impressions important?
Run a piece of code or a tag on each website that needs to be monitored to make
web analytics tools aware of them - CORRECT ANSWER What should a business do
to ensure that web analytics tools are capable of monitoring and tracking website
performance during a campaign?
It enables the team to merge data about conversions from Google Ads with data
about audience demographics in Google Analytics. - CORRECT ANSWER The
marketing team of a company wants to increase the efficiency of the company's
latest digital marketing campaign. So the team decides to link the Google Ads
account to Google Analytics. What is the benefit of linking the two Google
platforms in this case?
They make data easier to understand by revealing trends, patterns, and outliers. -
CORRECT ANSWER Why are data visualizations important when communicating
insights to stakeholders?
Google Analytics helps individuals to assess the success or failure of their Google
Ad campaigns. - CORRECT ANSWER What is the strongest correlation between
Google Ads and Google Analytics?
,It helps individuals focus more on metrics that are most important to their digital
marketing strategy. - CORRECT ANSWER .
What is the strongest benefit of selective reporting when it comes to analytics?
Increasing web traffic - CORRECT ANSWER What is an example of a strong
marketing goal?
It allows the monitoring and assessment of a campaign's performance goals. -
CORRECT ANSWER Why is marketing analytics critical to a campaign?
Mobile-first websites have limited content compared to their responsive
counterparts, which can confuse users. - CORRECT ANSWER What downside of
mobile-first design should the company be careful of in this case?
Having a mobile app or website that is accessible to all users - CORRECT ANSWER
What is an essential requirement for an e-commerce store?
It allows a business to learn how to manage its websites, conduct marketing, and
review analytics all in one place. - CORRECT ANSWER What is a benefit of Shopify?
A website that is created to work on all kinds of devices, such as mobile phones,
tablets, and laptops - CORRECT ANSWER One of the requirements for an e-
commerce store is that it should have a responsive website. What does a
responsive website mean in this case?
,Primary research involves gathering information through surveys and focus
groups, whereas secondary research involves gathering information from trade
journals and consumer insight reports. - CORRECT ANSWER What is a difference
between primary research and secondary research?
The process of changing a visitor into a paying customer - CORRECT ANSWER
What is the meaning of conversion in e-commerce?
To drive in-store traffic through in-store pickups - CORRECT ANSWER Why should a
brick-and-mortar store expand into selling its products online?
A search bar, a navigation bar, and product detail pages - CORRECT ANSWER What
are some of the basic elements that an e-commerce website should include?
Li frequently buys from Orange Zest Café while promoting it on social media. -
CORRECT ANSWER Li is one of the loyal customers of Orange Zest Café, and
Hannah is not a loyal customer yet. What should be a characteristic that
distinguishes Li from Hannah in this scenario?
The number of different users who viewed a website during a specific period -
CORRECT ANSWER What is essential for determining the number of unique
visitors to an e-commerce store?
Target cost per action (CPA) and set all keywords in exact match - CORRECT
ANSWER A digital marketing agency's client wants to run ads that will show
exclusively at the very top of the search engine results page (SERP) for a specific
period. What should the agency's Google Ads specialist do in this scenario?
, A spend-based model, a points model - CORRECT ANSWER An online store starts a
rewards program to increase customer loyalty. The program offers customers one
reward point for a specific amount of money they spend on buying from a store
over time. Which type of rewards program is the store using in this case?
Upselling - CORRECT ANSWER What is the term used to refer to a sales technique
that encourages customers to spend more money by upgrading to a premium
variant of the product they intend to buy?
Website traffic comprising visitors who are likely to convert into paying customers
- CORRECT ANSWER What is qualified traffic for an e-commerce website?
The percentage of products sold that are sent back by customers - CORRECT
ANSWER What is the return rate in the context of key metrics for product
performance?
It helps an e-commerce business plan its inventory and refrain from selling
products that underperform consistently. - CORRECT ANSWER What is the
importance of product analytics?
Bundle the product with a correlated product that is experiencing strong sales -
CORRECT ANSWER What change should an e-commerce store make to increase
the number of product views?
