Salesforce Email
Specialist
Prep Pack
Subscriber & Data
Management Study Guide &
Practice Questions
Buddy Ranger, 5* Salesforce
Certified
, 1.1 Data Extensions........................................................................................................3
1.1.1 Sendable Data Extensions.......................................................................................3
1.1.2 Non-sendable Data Extensions..............................................................................4
1.1.3 All Subscribers............................................................................................................4
1.2 Subscriber Key..........................................................................................................4
1.3 Primary Key................................................................................................................4
1.4 Send Relationship....................................................................................................5
1.5 Profile and Subscription Center...........................................................................5
1.5.1 Profile Center...............................................................................................................5
1.5.2 Subscription Center...................................................................................................5
1.6 Unsubscribes (Global Unsubscribe, Universal Unsubscribe, List-Level
Unsubscribe)..........................................................................................................................6
1.6.1 Global Unsubscribe...................................................................................................6
1.6.2 Universal Unsubscribe..............................................................................................6
1.6.3 List-Level Unsubscribe.............................................................................................6
1.7 Import Data/File in Contact Builder.....................................................................6
1.8 Segmentation Tools (Data Filters, SQL Queries) to model subscribers
and data...................................................................................................................................7
1.8.1 Data Filter................................................................................................................7
1.9 Refreshing Segments..............................................................................................7
1.10 Automating the Refreshing of Segments..........................................................8
1.11 SQL Query Activity...................................................................................................8
1.12 Sharing and Visibility..............................................................................................8
2. Practice Questions – Subscriber & Data Management.....................................9
3. Answers & Explanations..........................................................................................13
2
Specialist
Prep Pack
Subscriber & Data
Management Study Guide &
Practice Questions
Buddy Ranger, 5* Salesforce
Certified
, 1.1 Data Extensions........................................................................................................3
1.1.1 Sendable Data Extensions.......................................................................................3
1.1.2 Non-sendable Data Extensions..............................................................................4
1.1.3 All Subscribers............................................................................................................4
1.2 Subscriber Key..........................................................................................................4
1.3 Primary Key................................................................................................................4
1.4 Send Relationship....................................................................................................5
1.5 Profile and Subscription Center...........................................................................5
1.5.1 Profile Center...............................................................................................................5
1.5.2 Subscription Center...................................................................................................5
1.6 Unsubscribes (Global Unsubscribe, Universal Unsubscribe, List-Level
Unsubscribe)..........................................................................................................................6
1.6.1 Global Unsubscribe...................................................................................................6
1.6.2 Universal Unsubscribe..............................................................................................6
1.6.3 List-Level Unsubscribe.............................................................................................6
1.7 Import Data/File in Contact Builder.....................................................................6
1.8 Segmentation Tools (Data Filters, SQL Queries) to model subscribers
and data...................................................................................................................................7
1.8.1 Data Filter................................................................................................................7
1.9 Refreshing Segments..............................................................................................7
1.10 Automating the Refreshing of Segments..........................................................8
1.11 SQL Query Activity...................................................................................................8
1.12 Sharing and Visibility..............................................................................................8
2. Practice Questions – Subscriber & Data Management.....................................9
3. Answers & Explanations..........................................................................................13
2
