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TikTok Media Buying Certification Exam A&B
ALL QUESTIONS AND CORRECT ANSWERS
LATEST UPDATE THIS YEAR
TikTok Media Buying Certification Exam A
QUESTION: Which is the expected outcome for advertisers that use the Maximum Delivery
budding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first day
D. Ensure lower volatility in costs per result - ANSWER-B. Utilize the budget in full
QUESTION: Which are benefits of using Business Center? (Select all that apply)
A. Ability to collaborate with advertiser's agency
B. Set different roles and permissions for team members
C. Access to preferred auction status in ads auction
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D. Set budgets across multiple campaigns - ANSWER-A. Ability to collaborate with advertiser's
agency & B. Set different roles and permissions to team members
QUESTION: Which measurement solution should be selected to understand if a campaign has
increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling - ANSWER-B. Brand Lift
QUESTION: A Spark ad is receiving negative comments, and the advertiser is concerned about
overall brand safety. Which steps can the advertiser take to combat negative comments?
(Select all that apply)
A. Add blocked word filters to TikTok Ads Manager acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
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D. Ask the creator to turn off comments on their organic post - ANSWER-A. Add blocked word
filters to TikTok Ads Manager account & D. Ask the creator to turn off comments on their
organic post
QUESTION: Which tools can advertisers use to help with the creation of scripts for TikTok Ads?
(Select all that apply)
A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut - ANSWER-C. Creative Assistant & D. CapCut
QUESTION: Which of the following is an example of Split Testing?
A. Using two different sets of creatives for a specific campaign
B. Selecting a TikTok ad placement and a Pangle placement for a campaign
C. Increasing the budget mid-campaign to increase reach
D. Terminating one ad group within the campaign while the campaign is in-flight - ANSWER-A.
Using two different sets of creatives for a specific campaign
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QUESTION: Which of the following is true for Spark ads?
A. Ability to promote organic videos as paid media ads
B. Ability to reduce auction costs across campaign
C. Ability to bypass the ad review process for ads
D. Ability to limit the video to only the followers of the advertiser on TikTok - ANSWER-A. Ability
to promote organic videos as paid media ads
Q; Where in ads manager can you create custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools - ANSWER-C. Analytics
QUESTION: Which is true for the audience insights tool?
A. It provides audience data only related to your ad account
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TikTok Media Buying Certification Exam A&B
ALL QUESTIONS AND CORRECT ANSWERS
LATEST UPDATE THIS YEAR
TikTok Media Buying Certification Exam A
QUESTION: Which is the expected outcome for advertisers that use the Maximum Delivery
budding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first day
D. Ensure lower volatility in costs per result - ANSWER-B. Utilize the budget in full
QUESTION: Which are benefits of using Business Center? (Select all that apply)
A. Ability to collaborate with advertiser's agency
B. Set different roles and permissions for team members
C. Access to preferred auction status in ads auction
1
, Page 2 of 99
D. Set budgets across multiple campaigns - ANSWER-A. Ability to collaborate with advertiser's
agency & B. Set different roles and permissions to team members
QUESTION: Which measurement solution should be selected to understand if a campaign has
increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling - ANSWER-B. Brand Lift
QUESTION: A Spark ad is receiving negative comments, and the advertiser is concerned about
overall brand safety. Which steps can the advertiser take to combat negative comments?
(Select all that apply)
A. Add blocked word filters to TikTok Ads Manager acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
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D. Ask the creator to turn off comments on their organic post - ANSWER-A. Add blocked word
filters to TikTok Ads Manager account & D. Ask the creator to turn off comments on their
organic post
QUESTION: Which tools can advertisers use to help with the creation of scripts for TikTok Ads?
(Select all that apply)
A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut - ANSWER-C. Creative Assistant & D. CapCut
QUESTION: Which of the following is an example of Split Testing?
A. Using two different sets of creatives for a specific campaign
B. Selecting a TikTok ad placement and a Pangle placement for a campaign
C. Increasing the budget mid-campaign to increase reach
D. Terminating one ad group within the campaign while the campaign is in-flight - ANSWER-A.
Using two different sets of creatives for a specific campaign
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QUESTION: Which of the following is true for Spark ads?
A. Ability to promote organic videos as paid media ads
B. Ability to reduce auction costs across campaign
C. Ability to bypass the ad review process for ads
D. Ability to limit the video to only the followers of the advertiser on TikTok - ANSWER-A. Ability
to promote organic videos as paid media ads
Q; Where in ads manager can you create custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools - ANSWER-C. Analytics
QUESTION: Which is true for the audience insights tool?
A. It provides audience data only related to your ad account
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