MKTG 367 EVALUATION EXAM ACTUAL QUESTIONS
AND SOLUTIONS GRADED A+
✔✔growth hacking - ✔✔potentially viral electronic mechanisms that drive up virtual and
real interactions between brand and consumers
✔✔hedonic shopping value - ✔✔the worth of a shopping activity because the time spent
doing the activity itself is personally gratifying
✔✔impulsive shopping - ✔✔the spontaneous activities characterized by a diminished
regard for consequences, spontaneity, and a desire for immediate self-fulfillment
✔✔near-field communication (NFC) - ✔✔Wi-Fi-like systems communicating with
specific devices within a defined space like inside or around the perimeter of a retail unit
or signage
✔✔utilitarian value - ✔✔consumers seeking out retailers in a foreign country as a
means of obtaining products otherwise unavailable
✔✔outshopping - ✔✔the act of shopping in a city or town to which consumers must
travel rather than in their own hometowns
✔✔personal shopping value (PSV) - ✔✔the overall subjective worth of a shopping
activity considering all associated costs and benefits
✔✔retail personality - ✔✔the way a retail store is defined in the mind of a shopper
based on the combination of functional and affective qualities
✔✔reversal theory - ✔✔a theory that tries to explain how environmental elements can
lead to near 180-degree changes in shopping orientation
✔✔seasonality - ✔✔regularly occurring conditions that vary with the time of year
✔✔shopping - ✔✔a set of value-producing consumer activities that directly increase the
likelihood that something will be purchased
✔✔situational influences - ✔✔are enduring characteristics of neither a particular
consumer nor a product or brand
✔✔smart agent software - ✔✔the software capable of learning an internet user's
preferences and automatically searching out information in selected websites and then
distributing it
✔✔temporal factors - ✔✔the situational characteristics related to time
, ✔✔time pressure - ✔✔the urgency to act based on some real or self-imposed deadline
✔✔utilitarian shopping value - ✔✔the worth obtained because some shopping task or
job is completed successfully
✔✔action-oriented - ✔✔the consumers with a high capacity to self-regulate their
behavior
✔✔antecedent conditions - ✔✔the situational characteristics that a consumer brings to
information processing
✔✔atmospherics - ✔✔the emotional nature of an environment or the feelings created by
the total aura of physical attributes that comprise a physical environment
✔✔background music - ✔✔the music played below the audible threshold that would
make it the center of attention
✔✔congruity - ✔✔the amount of consistency of elements with each other in a given
environment
✔✔self-construal (t) - ✔✔the manner in which a consumer thinks about the self as either
an independent person or an interdependent self within a network of others
✔✔crowding - ✔✔the density of people and objects within a given space
✔✔emotional ability - ✔✔the capability of a salesperson to convey emotional
information to shape a more valuable outcome for consumers
✔✔servicescape - ✔✔the appropriateness of the elements of a given environment
based on their match with the place-type schema
✔✔foreground music - ✔✔the music that becomes the focal point of attention and can
have strong effects on a consumer's willingness to approach or avoid an environment
✔✔impulsive consumption - ✔✔the consumption acts characterized by spontaneity, a
diminished regard for consequences, and a need for self-fulfillment
✔✔impulsivity - ✔✔the personality trait that represents how sensitive a consumer is to
immediate rewards
✔✔mental budgeting - ✔✔a memory accounting for recent spending
✔✔nonlinear effect - ✔✔a plot of an effect that does not make a straight line
AND SOLUTIONS GRADED A+
✔✔growth hacking - ✔✔potentially viral electronic mechanisms that drive up virtual and
real interactions between brand and consumers
✔✔hedonic shopping value - ✔✔the worth of a shopping activity because the time spent
doing the activity itself is personally gratifying
✔✔impulsive shopping - ✔✔the spontaneous activities characterized by a diminished
regard for consequences, spontaneity, and a desire for immediate self-fulfillment
✔✔near-field communication (NFC) - ✔✔Wi-Fi-like systems communicating with
specific devices within a defined space like inside or around the perimeter of a retail unit
or signage
✔✔utilitarian value - ✔✔consumers seeking out retailers in a foreign country as a
means of obtaining products otherwise unavailable
✔✔outshopping - ✔✔the act of shopping in a city or town to which consumers must
travel rather than in their own hometowns
✔✔personal shopping value (PSV) - ✔✔the overall subjective worth of a shopping
activity considering all associated costs and benefits
✔✔retail personality - ✔✔the way a retail store is defined in the mind of a shopper
based on the combination of functional and affective qualities
✔✔reversal theory - ✔✔a theory that tries to explain how environmental elements can
lead to near 180-degree changes in shopping orientation
✔✔seasonality - ✔✔regularly occurring conditions that vary with the time of year
✔✔shopping - ✔✔a set of value-producing consumer activities that directly increase the
likelihood that something will be purchased
✔✔situational influences - ✔✔are enduring characteristics of neither a particular
consumer nor a product or brand
✔✔smart agent software - ✔✔the software capable of learning an internet user's
preferences and automatically searching out information in selected websites and then
distributing it
✔✔temporal factors - ✔✔the situational characteristics related to time
, ✔✔time pressure - ✔✔the urgency to act based on some real or self-imposed deadline
✔✔utilitarian shopping value - ✔✔the worth obtained because some shopping task or
job is completed successfully
✔✔action-oriented - ✔✔the consumers with a high capacity to self-regulate their
behavior
✔✔antecedent conditions - ✔✔the situational characteristics that a consumer brings to
information processing
✔✔atmospherics - ✔✔the emotional nature of an environment or the feelings created by
the total aura of physical attributes that comprise a physical environment
✔✔background music - ✔✔the music played below the audible threshold that would
make it the center of attention
✔✔congruity - ✔✔the amount of consistency of elements with each other in a given
environment
✔✔self-construal (t) - ✔✔the manner in which a consumer thinks about the self as either
an independent person or an interdependent self within a network of others
✔✔crowding - ✔✔the density of people and objects within a given space
✔✔emotional ability - ✔✔the capability of a salesperson to convey emotional
information to shape a more valuable outcome for consumers
✔✔servicescape - ✔✔the appropriateness of the elements of a given environment
based on their match with the place-type schema
✔✔foreground music - ✔✔the music that becomes the focal point of attention and can
have strong effects on a consumer's willingness to approach or avoid an environment
✔✔impulsive consumption - ✔✔the consumption acts characterized by spontaneity, a
diminished regard for consequences, and a need for self-fulfillment
✔✔impulsivity - ✔✔the personality trait that represents how sensitive a consumer is to
immediate rewards
✔✔mental budgeting - ✔✔a memory accounting for recent spending
✔✔nonlinear effect - ✔✔a plot of an effect that does not make a straight line
