Buyer personas Studienführer, Klassennotizen & Zusammenfassungen

Course Careers Technology Sales Course Final Exam (Latest 2023/ 2024 Update) Questions and Verified Answers| 100% Correct| Grade A Q: The two ways how Buyer Personas Are Used in Sales Answer: 1. Allows you to know which people to target at companies 2. Allows you to qualify quicker and sell better based on what you know about that buyer persona. (Different buyer personas care about different things.) Q: What Is a Sales Cycle/Sales Process? Answer: is a set of specific acti...

A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term? • Marketing automation • Data hygiene • Tech stack • Segmentation Addressing data privacy is a portion of which part of your internal processes? • Tech stack organization • Cadence and content • Data hygiene • Journey mapping You should conduct buyer persona interviews with all of the following people EXCEPT: • Your customers. • ...

Steps in Consideration (Buyers Journey) - Search, Email, Social Media Ads, Paid Content, Blogs, Video Steps in Purchase (Buyers Journey) - App Purchase, Store Purchase, Online Purchase Steps in Advocacy (Buyers Journey) - Forums, Social Media Mentions, Surveys, Reviews, Testimonials Steps in Loyalty (Buyers Journey) - Customer Support, Rewards Program, Newsletter/Blog Subsciber Steps in Awareness(Buyers Journey) - PR, Outdoor Ads, Print Ads, Online Ads, Radio/TV, Word of Mouth Mar...

HubSpot Marketing Software Questions and Answers Already Graded A What is the definition of contact management? A strategy that focuses on using a software program to easily store and source a contact's information, including their name, contact history, email information, and more. ___________ is the software that exists with the goal of automating your marketing actions. Marketing automation Which of the following should you do before setting new KPI goals? Identify current performance for ...

Marketing - ANSWER Creation and satisfaction of demand for a product or service. Digital Marketing - ANSWER Utilizing the internet and other digital channels to drive demand for products and services Strategy - ANSWER Set of ideas that outline how a product or brand will meet its objectives Tactic - ANSWER A specific action or method that contributes to achieving a goal. Components of GOST strategy - ANSWER Goals Objectives Strategies Tactics What are the Five Cs? - ANSWER Cust...

What determines when a Feature is ready to move to the next column in the Program Kanban? Policies Work in process (WIP) limits Definition of done Definition of ready - Correct answer-Policies Which two sources are most likely to help when creating a compelling product Vision? (Choose two.) Agile Teams Customer feedback Competitor analysis Stakeholder analysis Team Backlogs - Correct answer-Agile Teams Customer feedback Which aspect of whole-product thinking captures a Customer's ...

HubSpot Inbound Marketing Certification Test (New 2024/ 2025 Update) Questions and Verified Answers| 100% Correct QUESTION Marketing automation is a key piece of lead nurturing because it's how you deliver information. How is marketing automation defined? The software that exists with the goal of automating your marketing actions Tools to help automate sales-specific actions The thought process behind delivering information in lead nurturing The software that is used for your...

Why are you sharing this content? ● What are your expectations after promoting this content? ● What content are you sharing? ● What distribution channels are you planning to use? Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________. ● Data ● Cookies ● Buyer personas ● Funnel reports Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers’ experience. Pe...

Customer segmentation is: • The active research process someone goes through leading up to a purchase. • The process by which an anonymous visitor becomes a known lead. • Unnecessary for inbound marketing. • The process of separating your contacts into smaller groups of similar profiles. Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply. • Why ar...

What is the SMART goal setting framework? correct answers Acronym, been around since the 70s. Template is: Increase _ by (starting at this ammount_ and go to this ammount_) by this date_ o Why is it important to set SMART goals? correct answers (Help you be successful and communicate this internally) o What does the acronym SMART stand for? correct answers Specific, Measurable, Attainable, Relevant, Timely o Why is it important to set measurable goals? correct answers What three SMA...