Bcg matrix Studienführer, Klassennotizen & Zusammenfassungen

BCG Growth-Share Matrix correct answers Cash Cow - High market share, low market Growth Stars - High market share, high market growth ?'s - High market growth, Low market share Dog - Low market growth, low market share Corporate Strategy correct answers Asks the question - What businesses should we be in? Strategic Business Unit Strategy correct answers Asks - How do we compete effectively against the competitors? Functional Strategy correct answers strategy by which managers in spec...

BCG Growth Model correct answers Stars, Cash cows, question marks, dogs Path to Profitability correct answers Marketing Environment, Marketing mix, capture value, profits Brand Champions/Love Group correct answers The group that supports your company and the products in it Product Market Expansion Matrix correct answers Market Penetration, Product Development, Market Development, Diversification Market Penetration correct answers existing products, existing markets Product Develop...

AIPMM Tests Latest 2023 Graded A+ Go To Market is a major decision point in the phase/gate model True The PEST Analysis includes political, economic, social, and technological factors True A sign, symbol, design or combination of these is known as a ____. A. Company Identifier B. Brand C. Marquee D. Trademark Brand Product Management is the process of all of the following except: A. Conceiving B. Delivering C. Servicing D. Planning Servicing Which one of these is NOT a type of product...

Marketing definition Marketing is the activity or creating, communication, delivering, and exchanging offerings that have utility (value) for customers, and these exchanges benefit the organization, its stakeholders, and society at large What is marketing? facilitates exchanges between buyers and sellers to create value by using tools provided in the 4 P's Controllable factors in the marketing mix (4 P's) Product: good or service that satisfies a need (an idea can also be market...

WGU D174 Marketing Management Questions and Answers Already Passed Miles and Snow's Strategy Types 1. Prospector 2. Analyzer 3. Defender 4. Reactor Prospector (Miles & Snow) Firm exhibits continual innovation by finding and exploiting new product and market opportunities. Analyzer (Miles & Snow) Firm relies heavily on analysis and imitation of the successes of other organizations, especially prospectors. Defender (Miles & Snow) Firm searches for market stability and production of only a limi...

MGT 103 Midterm (Bates) questions and answers 100% correct marketing interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer sales era 1930s-1970s production era 1850-1930s marketing concept era 1950s-2000s customer relationship era 1980s-present marketing concept identifies needs and wants of the customer and provides it to them better than the competition can ...

BUS 450: FINAL EXAM QUESTIONS & ANSWERS 2024/2025 stages of the strategy-formulation framework : - ANSWERS- develop a vision and mission - external/internal audits - establish long-term objectives - generate, evaluate, and select strategies QSPM Matrix (quantitative strategic planning) - ANSWERSreveals the relative attractiveness of alternative strategies SWOT Matrix - ANSWERS- assesses firm's key external opportunities and threats -assesses firm's key internal strengths and we...

Internal and external analysis is found in: a. BCG Growth-Share Matrix b. MECE c. Balance Scorecard d. ERP and CRM analysis e. SWOT Answer - e. SWOT One the ways (term(s) or word(s) Mintzberg described the world of a manager was (were): a. linear b. two of the answers are correct c. all three answers are correct d. typology e. myths Answer - b. two of the answers are correct -- typology and myths One of the barriers to successful emotional intelligence discussed in class was:...

Internal and external analysis is found in: a. BCG Growth-Share Matrix b. MECE c. Balance Scorecard d. ERP and CRM analysis e. SWOT - e. SWOT One the ways (term(s) or word(s) Mintzberg described the world of a manager was (were): a. linear b. two of the answers are correct c. all three answers are correct d. typology e. myths - b. two of the answers are correct -- typology and myths One of the barriers to successful emotional intelligence discussed in class was: a. increased amounts...

ARE 112 Final Exam 2024 Questions and Answers 100% CorrectARE 112 Final Exam 2024 Questions and Answers 100% CorrectARE 112 Final Exam 2024 Questions and Answers 100% CorrectARE 112 Final Exam 2024 Questions and Answers 100% Correct Internal and external analysis is found in: a. BCG Growth-Share Matrix b. MECE c. Balance Scorecard d. ERP and CRM analysis e. SWOT - ANSWER-e. SWOT One the ways (term(s) or word(s) Mintzberg described the world of a manager was (were): a. linear b. ...