Bcg matrix Studienführer, Klassennotizen & Zusammenfassungen

The term "SKA" has to do with - ANSWER-job design Which of the following best describes Lou's approach to IBM - ANSWER-Demand chain Thinking about how Lou "fixed" IBM and topics from the class, which of the following was most evident in the book? - ANSWER-BPR Which is the decision-making tool that could be used for a structured decision - ANSWER-DSS The primary difference between a project and a process is - ANSWER-end results Timeliness and quality, from class, are parts of ...

At the time when Ellen decided to purchase a tablet computer, the product had just become accessible to the mass market. She did not purchase the tablet until after she was convinced that the benefits it would offer her would far exceed its price. Also, she waited for her friends to try the product and popular gadget television shows to endorse it. Which of the following customer segments does Ellen best represent? correct answer: early majority Why do companies enter strategic alliances? co...

Marketing always entails an: - Answer-Exchange Purpose of Marketing is to create: - Answer-Value The 4 P's of Marketing - Answer-1) Product 2) Place 3) Promotion 4) Price Competitive Advantage consists of: - Answer-Excellence in all areas of 4 P's The Marketing Plan - Answer-Consists of 3 phases 1) Planning Phase 2) Implementation Phase 3) Control Phase The Strategy Pyramid - Answer-VMOST -Vision -Mission -Objectives -Strategy -Tactics SWOT Analysis - Answer-Evaluates an organ...

MARKETING 3023 UCF EXAM 1 RATED A+ Marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing Plan A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income (...

WGU D077 Exam Questions Bank (380+ Q&As) Primary marketing research technique that explores the impact of one or more factors, such as the comparison of two marketing campaigns -experimental research Automatic, low-involvement purchase decision process based on limited information or information gathered in the past -routine problem-solving Identify the SWOT in this situation: New government policies will help the company in the future - external opportunity Personal Selling is the pe...

Production Orientation A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace Sales Orientation People will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits Market Orientation Social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives Societal Marketi...

The marketing Mix correct answer: 4 controllable factors Price Product Promotion Place Target Market correct answer: one or more specific groups of potential customers toward which an organization directs its marketing program Market Segments correct answer: Homogenous group of buyers that: 1) have common needs 2) respond similarly to marketing action Customer Value correct answer: the unique combination of benefits received by target buyers Quality, Convenience, On time deli...

Agile correct answers An umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto Agile Manifesto correct answers A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing an iterative and people orientated approach to product development. (Also called the Manifesto for Agile Software Development.) Agile Theory correct answers Holds that Agile is designe...

Mission Statement correct answers -A statement of the organization's purpose -What is our business? Who is the customer and what do they value? What are our core competencies? What should our business be? -Good mission statements are market oriented, specific, realistic, motivating, and illustrative of distinctive competencies Strategic Planning (Internal/External) correct answers Internal- organization's goals and capabilities External- marketing opportunities Strategy is a matching pr...

{Answered} Principles of Marketing (MKTG 3701) Final Exam (Latest 2024) with Correct Answers, During what stage in the evolution of marketing did firms believe that quality products would sell themselves?, How often should firms undertake the task of strategic planning?, What is the premise behind the marketing concept?, What two elements are combined on the BCG matrix to produce its four unique product categories?, Daphne used to work in the city where she would take public transportation to wo...