Marketing-management Studienführer, Klassennotizen & Zusammenfassungen
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Test Bank for Marketing Strategy, 8th Edition by O. C. Ferrell
- Prüfung • 237 Seiten • 2023
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- 38,33 €
- 21x verkauft
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Test Bank for Marketing Strategy: Text and Cases 8e 8th Edition by O. C. Ferrell, Michael Hartline; Bryan W. Hochstein. 
 
ISBN-13: 6300 
 
Full Chapters test bank included 
 
Chapter 1: Marketing in Today’s Economy 
1.1: Introduction 
1.2: The Challenges and Opportunities of Marketing in Today’s Economy 
1.3: Basic Marketing Concepts 
1.4: Major Marketing Activities and Decisions 
1.5: Taking on the Challenges of Marketing Strategy 
Lessons From Chapter 1 
Endnotes 
Chapter 2: Strategic Mar...
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Complete Summary Marketing Channel Management (incl. Mandatory papers + elaborate lecture notes) 2022
- Zusammenfassung • 79 Seiten • 2022
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- 7,99 €
- 41x verkauft
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Complete Summary Marketing Channel Management. 
Including: summaries of all mandatory papers + elaborate notes of lectures, tutorials and web clips.
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Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman
- Prüfung • 418 Seiten • 2024
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- 16,76 €
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Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman 
Test Bank for Business Marketing Management 13th Edition Michael D. Hutt, Thomas W. Speh, Douglas Hoffman
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Test Bank for Marketing Management, 4th Edition by Greg Marshall
- Prüfung • 440 Seiten • 2023
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- 38,33 €
- 10x verkauft
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Test Bank for Marketing Management 4e 4th Edition by Greg Marshall, Mark Johnston. 
 
ISBN-13: 1917 
 
Full Chapters test bank included 
 
Part One: Discover Marketing Management 
CHAPTER 1: Marketing in Today’s Business Milieu 
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable 
CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition 
 
Part Two: Use Information to Drive Marketing Decisions 
CHAPTER 4: Market Research Essentials 
CHAPTER 5: CRM, Big Data, and Ma...
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Test Bank for International Marketing, 19th Edition by Philip Cateora
- Prüfung • 486 Seiten • 2023
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- 37,85 €
- 4x verkauft
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Test Bank for International Marketing 19e 19th Edition by Philip Cateora, Bruce Money, Mary Gilly, John Graham and Graham Cateora. 
 
ISBN-13: 8637 
 
Full Chapters test bank included 
 
PART ONE: AN OVERVIEW 
Chapter 1: The Scope and Challenge of International Marketing 
Chapter 2: The Dynamic Environment of International Trade 
 
PART TWO: THE CULTURAL ENVIRONMENT OF GLOBAL MARKETS 
Chapter 3: History and Geography: The Foundations of Culture 
Chapter 4: Cultural Dynamics in Assessing Global ...
Vermindere den Lernstress
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Test Bank for Contemporary Marketing, 19th Edition by Louis E. Boone
- Prüfung • 637 Seiten • 2023
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- 37,85 €
- 3x verkauft
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Test Bank for Contemporary Marketing 19e 19th Edition by Louis E. Boone, David L. Kurtz. Full Chapters test bank are included - Chapter 1 to 18 
 
Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 
1. Marketing: The Art and Science of Satisfying Customers. 
2. Strategic Planning in Contemporary Marketing. 
3. The Marketing Environment, Ethics, and Social Responsibility. 
4. E-Business: Managing the Customer Experience. 
5. Social Media: Living in the Connected World. 
Part II: UNDERSTAN...
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Test Bank for Global Business Today, 6th Canadian Edition by Charles W. L. Hill
- Prüfung • 508 Seiten • 2023
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- 38,33 €
- 11x verkauft
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Test Bank for Global Business Today 6ce 6th Canadian Edition by Charles W. L. Hill, G. Tomas M. Hult, Thomas McKaig, Frank Cotae. 
ISBN-13: 6864 
 
Full Chapters test bank included 
 
PART ONE Globalization 
CHAPTER 1 Globalization 
PART TWO Country Differences 
CHAPTER 2 Country Differences in Political Economy 
CHAPTER 3 The Cultural Environment 
CHAPTER 4 Ethics in International Business 
 
PART THREE Cross-Border Trade and Investment 
CHAPTER 5 International Trade Theories 
CHAPTER 6 Governm...
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COM2602 Assignment 1 (ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED
- Prüfung • 12 Seiten • 2024
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- 2,59 €
- 4x verkauft
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Well-structured COM2602 Assignment 1 (ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!)..... QUESTION 1 
COMMUNICATION IN THE ORGANISATION 
1.1 Communication can be defined as the glue that binds together the individuals and departments of an organisation in a collective effort to realise the set goals. Therefore, it can be said that communication plays a pivotal role in the functioning of the organisation as a whole. According to Angelopulo and Bar...
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Test Bank for Principles of Risk Management and Insurance, 14th Edition by George E. Rejda
- Prüfung • 433 Seiten • 2023
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- 37,85 €
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Test Bank for Principles of Risk Management and Insurance 14e 14th Edition by George E. Rejda, Michael J. McNamara. ISBN-13: 1293 
 
Full Chapters test bank included 
 
PART 1: BASIC CONCEPTS IN RISK MANAGEMENT AND INSURANCE 
 
1. Risk and Its Treatment 
2. Insurance and Risk 
3. Introduction to Risk Management 
4. Enterprise Risk Management and Related Topics 
 
PART 2: THE PRIVATE INSURANCE INDUSTRY 
 
5. Types of Insurers and Marketing Systems 
6. Insurance Company Operations 
7. Financial Op...
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Samenvatting - Building Brand for Impact (EBM073B05)
- Zusammenfassung • 68 Seiten • 2023
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- 15,49 €
- 4x verkauft
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This document contains a summary of all the course materials discussed in the course Building Brands for Impact which is part of the master Marketing Management at the Rijksuniversiteit Groningen. The summary contains the needed book chapters, information from all the lectures and also a summary of all the articles. This document contains everything you need for the upcoming exam!
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