Bcg matrix Studienführer, Klassennotizen & Zusammenfassungen

Agile - An umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto Agile Manifesto - A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing an iterative and people orientated approach to product development. (Also called the Manifesto for Agile Software Development.) Agile Theory - Holds that Agile is designed to follow a non-linear path more closely ...

BCG Growth-Share Matrix: cash cow - Answer-- cash cow: profitable products, generate more cash than needed, slow sales growth; high relative market share & low market growth rate BCG Growth-Share Matrix: dog - Answer-- dog: cost disadvantage, markets not growing; low relative market share & low market growth rate BCG Growth-Share Matrix: question mark - Answer-- question mark: rapid growth, poor profit margins, enormous demand for cash; low relative market share & high market growth rate B...

1. Internal and external analysis is found in: a. BCG Growth-Share Matrix b. MECE c. Balance Scorecard d. ERP and CRM analysis e. SWOT Answer - e 3. One of the barriers to successful emotional intelligence discussed in class was: a. increased amounts and complexity of information b. lack of strategic thinking c. unawareness that emotional intelligence can be measured d. the encoding/decoding approach Answer - a 5. The idea of EI is from: a. two of the answers are corre...

Information your company already has collected, such as sales and marketing records, customer account information, and product purchasing and usage data. - Internal data MARKETING - Business function that identifies, satisfies, and retains customers through a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for the customer Price - A realtor representing luxury condominiums offers pre-construction discounts to clients. Whic...

A correct answers Which is the best question to ask when starting the strategic management process? A) "What is our mission?" B) "How well are we currently doing?" C) "How can we get where we want to be?" D) "Why aren't we doing better?" B correct answers The ability of a firm to consistently outperform its rivals is called ___________. A) vertical integration B) competitive advantage C) strategic intent D) core competency B correct answers General Electric is a complex co...

Midterm 1 MKTG 300 CSULB Chapter 1 - correct answer Types of Marketing Management Orientations - correct answer Product, Sales, Market, and Societal Marketing. Product Orientation - correct answer focuses on what they can make best, instead of what the customers want. (what can we do) Sales Orientation - correct answer focuses on what the company can sell. Market Orientation - correct answer focuses on not only internal factors(production, sales) but on external factors (what the c...

Strategic Planning correct answers Strategy = a matching process between external and internal factors internal = organizations goals and capabilities (focuses on publics, competitive advantage) external = Marketing Opportunities (focuses on consumer trends, economy, nature) Steps in Strategic Planning correct answers 1. Define the company mission statement (corporate) 2. Setting company objectives and goals (corporate) 3. Designing the business portfolio (corporate) 4. Planning m...

GMS 723 Final Exam Terms with Complete SolutionsGMS 723 Final Exam Terms with Complete SolutionsGMS 723 Final Exam Terms with Complete SolutionsGMS 723 Final Exam Terms with Complete Solutions Andean Pact - ANSWER-A customs union between Bolivia, Colombia, Peru, and Ecuador Anti-Dumping - ANSWER-Tax charged on an imported product that is priced below normal market prices or below cost ASEAN (Association of Southeast Asian Nations) - ANSWER-A free trade agreement between Indonesia, Thailan...

WGU D077 Concepts in Marketing, Sales, and Customer Contact Exam Questions and Answers Graded A+. TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor, ...

What is marketing? satisfying customer needs and wants What are the 4 philosophies of marketing? product, sales, market, and social marketing orientation 4 marketing philosophies: Sales Orientation focuses on the the capabilities of sales people to push product 4 marketing philosophies: Market orientation focuses on the needs and wants of the customer 4 Marketing Philosophies: Societal Marketing Orientation Focuses on needs and wants of customer and society ...